Satisfy CRAVINGS not Needs

Satisfy CRAVINGS not Needs

Satisfy Cravings Not Needs


It’s not enough to satisfy needs anymore. Instead, great marketing organizations are able to satisfy CRAVINGS.


That’s according to entrepreneur Roy Osing, who says consumers are willing to pay more money for something they CRAVE than for something they merely need.


So, ask yourself this: is your product or service so outstanding that people would be willing to travel miles to buy it?— Business Essentials Daily Podcast

Jaksot(129)

Say YES! And Grow Your Business

Say YES! And Grow Your Business

A culture that ‘leans in’ to Saying YES! to their customers will always outpace a competitor who is more of a control freak, wanting to control the customer engagement process.A YES! business is more ...

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The New Age Entrepreneur Is Audacious

The New Age Entrepreneur Is Audacious

Let me begin with this SOBERING REALITY. According to current data, UP TO 90% OF STARTUPS FAIL! Obviously, entrepreneurs are UNABLE TO COPE with TODAY’S FIVE BUSINESS REALITIES…✔️ REALITY #1. Intense ...

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The Service Experience Should SURPRISE! your Customers

The Service Experience Should SURPRISE! your Customers

Customers expect your product or service to work as promised. Having a product that works doesn’t impress them much; it doesn’t make them loyal to you in the long run. But when they have a service exp...

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The Power of ‘YES”! Rules

The Power of ‘YES”! Rules

Customers don’t like it when they’re told “No, you can’t do that,” or “No, you can’t have that.” Many organizations insist on rules and regulatory systems to control and handle large numbers of custom...

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I Made a Preposterous Billion

I Made a Preposterous Billion

“As president, Roy Osing guided a Canadian early stage internet company to $1 billion in sales. He identifies six major drivers that helped to achieve that growth, including differentiation, planning,...

17 Kesä 20249min

Disrupting is an Epic Leadership Trait

Disrupting is an Epic Leadership Trait

“Roy underscores the importance of audacity in business, urging individuals to defy societal and educational norms that promote conformity over individuality. He champions the significance of being un...

10 Kesä 202426min

Avoid “YUMMY” And Grow Your Business

Avoid “YUMMY” And Grow Your Business

Business plans are traditionally too expensive, they take too much time, they’re too rigid, and are not executed with flawless precision.My guidance in my Strategic Game Plan process is to focus on th...

3 Kesä 20249min

Reaction is a Great Competitive Strategy

Reaction is a Great Competitive Strategy

Build the cultural competence of your business on the ability to successfully react to unexpected events rather than rely on traditional planning methods that try to build precision into your plan ove...

27 Touko 202417min

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