Satisfy CRAVINGS not Needs

Satisfy CRAVINGS not Needs

Satisfy Cravings Not Needs


It’s not enough to satisfy needs anymore. Instead, great marketing organizations are able to satisfy CRAVINGS.


That’s according to entrepreneur Roy Osing, who says consumers are willing to pay more money for something they CRAVE than for something they merely need.


So, ask yourself this: is your product or service so outstanding that people would be willing to travel miles to buy it?— Business Essentials Daily Podcast

Jaksot(128)

How to Be A Disruptive Leader And Win

How to Be A Disruptive Leader And Win

“In a world boxed within norms, rules, and 'being better', Roy Osing, also known as 'Be Different or Be Dead' guy, paints a different picture about achieving success. He asserts that uniqueness and di...

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Why High Prices Make You More Competitive

Why High Prices Make You More Competitive

Most businesses look for ways to offer the cheapest prices in the market. Having special promotional Sales and discounting prices are commonplace tactics used to retain customers and attract new ones....

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💦 Splash - Strategic Game Plan

💦 Splash - Strategic Game Plan

Three questions unlock your business compass: 🔸What are your growth goals? 🔸Who are you serving (ideal customer)? 🔸What’s your ONLY Value Proposition (what problem are you solving in a way that no ...

13 Syys 20247min

What Is So Awesome About Killing Dumb Rules?

What Is So Awesome About Killing Dumb Rules?

Audacious Leaders are judged on how well their organizations perform, and how they GROW. In this podcast episode, I discuss with Gary Bontrager my “Cleanse The Inside” Move aimed at improving the exec...

9 Syys 202423min

How Being Boring Will Make You Extremely Successful

How Being Boring Will Make You Extremely Successful

How Being Boring and Keeping Your Promises Will Make You Extremely SuccessfulIt seems that often businesses forget that it’s the simple things that breed success, like keeping their promises. It’s a h...

2 Syys 202425min

💦 Splash - Author’s Guide

💦 Splash - Author’s Guide

To write crave-worthy books, authors should craft stories that readers can't put down and develop a bold, authentic voice to stand out from the crowd. This "audacious leadership" approach will make th...

30 Elo 202414min

What is The “Juice” That Makes a Leader Great?

What is The “Juice” That Makes a Leader Great?

What is The “Juice” That Makes a Leader Great?In my view one of the most egregious myths about a “Great Leader” is the notion that they have VISION; that they have amazing insights into the future and...

26 Elo 202413min

The Brain Doesn’t Control Innovation

The Brain Doesn’t Control Innovation

Where does innovation and creativity come from? This is the key question podcast Host Wize Otero and I breakdown as we explore what worked for me in growing a startup to A BILLION IN SALES!Innovation ...

19 Elo 202432min

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