Stand Out or Be DONE

Stand Out or Be DONE

How to Stand Out From the Crowd


“The small business viking, Roy Osing, discusses what business owners can do to thrive.


His book series, Be Different or Be Dead, shines a light on the biggest challenge companies of all sizes are facing.

With a billion businesses to choose from, how does a company differentiate themselves in the market?


Roy says it can be done by making one simple statement, he calls it ‘The ONLY Statement’.

He encourages companies to think about what they’re truly “ONLY” at, what’s unique about them.

He says if you can’t figure that out, your business is as good as dead.


Every company should be able to fill in the blank of: “We are the ONLY ones who…”. That statement will definitively tell people why they should do business with you over another company.


However, don’t feel like your work is done once you’ve figured that out. The world is always changing, and so your ONLY Statement will have to be able to shift along the way.” — Luigi & Matt, Hosts, The Liquid Lunch Project Podcast


What You’ll Learn in This Episode:

▪️The biggest challenge that businesses are facing.

▪️What 3 questions every business owner should be asking.

▪️How to develop an executable game plan.

▪️What it means to be truly innovative.


Jaksot(128)

How to Be A Disruptive Leader And Win

How to Be A Disruptive Leader And Win

“In a world boxed within norms, rules, and 'being better', Roy Osing, also known as 'Be Different or Be Dead' guy, paints a different picture about achieving success. He asserts that uniqueness and di...

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Why High Prices Make You More Competitive

Why High Prices Make You More Competitive

Most businesses look for ways to offer the cheapest prices in the market. Having special promotional Sales and discounting prices are commonplace tactics used to retain customers and attract new ones....

16 Syys 202420min

💦 Splash - Strategic Game Plan

💦 Splash - Strategic Game Plan

Three questions unlock your business compass: 🔸What are your growth goals? 🔸Who are you serving (ideal customer)? 🔸What’s your ONLY Value Proposition (what problem are you solving in a way that no ...

13 Syys 20247min

What Is So Awesome About Killing Dumb Rules?

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Audacious Leaders are judged on how well their organizations perform, and how they GROW. In this podcast episode, I discuss with Gary Bontrager my “Cleanse The Inside” Move aimed at improving the exec...

9 Syys 202423min

How Being Boring Will Make You Extremely Successful

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How Being Boring and Keeping Your Promises Will Make You Extremely SuccessfulIt seems that often businesses forget that it’s the simple things that breed success, like keeping their promises. It’s a h...

2 Syys 202425min

💦 Splash - Author’s Guide

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To write crave-worthy books, authors should craft stories that readers can't put down and develop a bold, authentic voice to stand out from the crowd. This "audacious leadership" approach will make th...

30 Elo 202414min

What is The “Juice” That Makes a Leader Great?

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What is The “Juice” That Makes a Leader Great?In my view one of the most egregious myths about a “Great Leader” is the notion that they have VISION; that they have amazing insights into the future and...

26 Elo 202413min

The Brain Doesn’t Control Innovation

The Brain Doesn’t Control Innovation

Where does innovation and creativity come from? This is the key question podcast Host Wize Otero and I breakdown as we explore what worked for me in growing a startup to A BILLION IN SALES!Innovation ...

19 Elo 202432min

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