Hiro Tejima discusses cultural sensitivity in Asia

Hiro Tejima discusses cultural sensitivity in Asia

One of the challenges we face often in dealing with Asian business partners is that of languages and cultures. Australia’s wine markets have traditionally been Anglo and European countries, but Asia, as you can imagine, can be totally different from what you know. There are many elements to consider when discussing cultural sensitivity in Asia. One is the degree of homogeneity; second, spotting the national characteristics; and third, communication style. Hiro Tejima, Wine Australia’s Head of Market for Asia Pacific, discusses these important elements in this short talk.

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Jaksot(20)

Elaine Chukan Brown talks about the character of Australian Pinot Noir

Elaine Chukan Brown talks about the character of Australian Pinot Noir

Elaine Chukan Brown talks about the character of Australian Pinot Noir by Wine Australia

19 Elo 20162min

Opportunities for Australian wine In Japan - Jonathon O'Neil

Opportunities for Australian wine In Japan - Jonathon O'Neil

We recently caught up with Jonathan O'Neill from Angove Family Winemakers to discuss opportunities for Australian wine exporters in Japan

26 Heinä 20161min

Opportunities for Australian wine in South East Asia with Andrew Tierney from Torbreck

Opportunities for Australian wine in South East Asia with Andrew Tierney from Torbreck

We recently caught up with Andrew Tierney from Torbreck in the Barossa Valley to discuss opportunities for Australian wine exporters in South East Asia.

25 Heinä 20161min

Opportunity For Australian white wines In China - Paul Byron

Opportunity For Australian white wines In China - Paul Byron

Despite coming off a low base, it was promising to see growth in Australian white wines in the Chinese markets in the twelve months to June 2016. Paul Byron talks about the potential for Australian wh...

20 Heinä 20161min

Paul Byron From Periscope Management Talks About Patience And Persistence In The Chinese Market

Paul Byron From Periscope Management Talks About Patience And Persistence In The Chinese Market

At the recent Asian Cultural Workshop, hosted by Wine Australia in Adelaide, attendees learnt how taking advantage of this potential will require patience, commitment and consistency from the Australi...

20 Heinä 20161min

Cameron Ashmead from Elderton Wines on Cabernet in the Barossa

Cameron Ashmead from Elderton Wines on Cabernet in the Barossa

The Barossa is known around the world as one of the world's great wine regions. Shiraz is the hero variety most associated with the region but some of Australia's finest Cabernet Sauvignon is made in ...

18 Touko 20161min

Wine, Vine and Family - An introduction to Australian wine history

Wine, Vine and Family - An introduction to Australian wine history

With over 200 years of viticulture and winemaking, Australia has a rich wine, vine and family history to explore. Australia offers distinguished sites, the wealth of some of the oldest vines on the pl...

12 Touko 20162min

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