#1 - Unlocking AI’s Potential in CPG Marketing | Kellanova’s Strategic Insights

#1 - Unlocking AI’s Potential in CPG Marketing | Kellanova’s Strategic Insights

In this episode, we’re thrilled to welcome Omar Carrión, the Senior Integrated Marketing Communications and Omnichannel Director at Kellanova Latin America, overseeing some of the world’s most iconic brands, including Pringles, Zucaritas, and Cheez-It. Omar shares his journey and delves into the AI-driven innovations transforming marketing strategies at Kellanova.

Discover how Omar and his team navigate the challenges of creating relevant content for diverse audiences and how AI is shaping everything from media optimization to audience targeting. He also discusses the success stories that have emerged from implementing these advanced tools, with insights from campaigns presented at Cannes Lions.

Tune in to learn about Kellanova's 5 key tech priorities for 2024, which include the use of AI and machine learning, digital twins for supply chains, and innovations in e-commerce and personalization.

Whether you're interested in marketing, AI, or brand strategy, this episode is packed with actionable insights that will inspire your next steps in the evolving digital landscape.

Key Takeaways:

  • The power of AI in personalized marketing and campaign optimization
  • How Kellanova leverages data analytics to enhance consumer experiences
  • The role of digital twins and smart sensors in supply chain innovation

Join us for an inspiring conversation on the future of AI in brand management and marketing!

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Jaksot(27)

#19- AI Patient Revolution with Daniel Gartner I Roche Pharmaceutical

#19- AI Patient Revolution with Daniel Gartner I Roche Pharmaceutical

What if AI could predict when a patient will abandon their treatment before they even know it themselves?Join us for a groundbreaking conversation with Daniel Gartner, Omnichannel Outcomes Senior Lead...

16 Loka 202525min

#18- AI in Banking: MarTech Transformation and Hyper-Personalization with Alberto Sanchez

#18- AI in Banking: MarTech Transformation and Hyper-Personalization with Alberto Sanchez

Join us for a fascinating deep dive into how AI is revolutionizing banking and financial services marketing with Alberto Sanchez, Deputy Director of MarTech for Digital Channels at one of Mexico's maj...

2 Loka 202523min

#17 - AI Implementation Frameworks: Digital Transformation Best Practices with Roberto Tovar

#17 - AI Implementation Frameworks: Digital Transformation Best Practices with Roberto Tovar

Join us for an insightful conversation with Roberto Tovar, a tech and digital transformation leader with extensive experience driving innovation across manufacturing, oil and gas, consumer goods, and ...

21 Elo 202529min

#16 - Scaling AI Creativity: From 10 to 150 Campaigns with Nataniel Espinoza - Nestlé's Digital Strategy Leader

#16 - Scaling AI Creativity: From 10 to 150 Campaigns with Nataniel Espinoza - Nestlé's Digital Strategy Leader

Join us for an insightful conversation with Nathaniel Espinoza, Senior Manager of Digital Strategy and Brand Building at Nestlé, as he shares his remarkable 15-year journey from traditional advertisin...

7 Elo 202535min

#15 - AI Video Revolution: Strategic Content Production for CMOs I VideoFresh CEO Rob Wiltsey

#15 - AI Video Revolution: Strategic Content Production for CMOs I VideoFresh CEO Rob Wiltsey

Join us for a strategic deep dive with Rob Wiltsey, CEO of VideoFresh, as he reveals how CMOs can navigate the AI content revolution without sacrificing brand authenticity. With over 15 years of produ...

24 Heinä 202535min

#14 - The 10K Rule with Tobias Zwingmann - Make AI Profitable in 90 Days (Not 90 Months)

#14 - The 10K Rule with Tobias Zwingmann - Make AI Profitable in 90 Days (Not 90 Months)

Tobias Zwingmann, AI advisor and founder of Rapid AI, reveals his battle-tested "10K Threshold" method that helped clients achieve positive returns within 3 months, not 3 years.⚡ What You'll Learn:The...

10 Heinä 202530min

#13 - AI in Healthcare Innovation | Julio Castro, Boston Scientific's Digital Transformation Leader on Copilot Agents & ROI

#13 - AI in Healthcare Innovation | Julio Castro, Boston Scientific's Digital Transformation Leader on Copilot Agents & ROI

Join us for an inspiring conversation with Julio Castro, Senior Digital Transformation Manager at Boston Scientific, as he shares how curiosity and strategic AI implementation transformed healthcare o...

12 Kesä 202531min

#12 - When Less AI Creates Better Results | Rob Pinkerton, Oracle's SVP on Smart Marketing Focus

#12 - When Less AI Creates Better Results | Rob Pinkerton, Oracle's SVP on Smart Marketing Focus

Join host Miguel Machado in conversation with Rob Pinkerton, Senior VP at Oracle and former CMO of Morningstar. With an extraordinary career spanning from the US Senate to growing a $150M business int...

15 Touko 202533min

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