#10 - AI Process Transformation | Christopher Penn, Trust Insights on Global AI Landscape
AI Transformation10 Huhti 2025

#10 - AI Process Transformation | Christopher Penn, Trust Insights on Global AI Landscape

Join host Miguel Machado in conversation with Christopher Penn, co-founder and chief data scientist at Trust Insights, who has been at the forefront of marketing analytics and AI since 2013. As a seven-time IBM champion in Data and AI, co-host of the award-winning Marketing Over Coffee Podcast, and author of "AI for Marketers," Chris shares practical insights on implementing AI in marketing.

Key highlights:

  • Process Before Technology: Discover why understanding business problems and decomposing processes is essential before implementing AI
  • Global AI Democratization: Learn how models like DeepSeek are reshaping the AI landscape beyond Silicon Valley giants
  • AI Agents Demystified: Understand what truly constitutes an AI agent versus automation and when each is valuable
  • Privacy-Conscious Implementation: Practical approaches to run state-of-the-art AI models internally without compromising sensitive data
  • Specialist AI Tech Stack: Explore the tools Christopher uses daily, from coding environments to model hosting

Perfect for CMOs, CTOs, and marketing leaders seeking to implement AI strategically rather than following trends. Gain actionable insights on when transformation is truly necessary and how to enhance existing processes with AI capabilities.

Jaksot(22)

#14 - The 10K Rule with Tobias Zwingmann - Make AI Profitable in 90 Days (Not 90 Months)

#14 - The 10K Rule with Tobias Zwingmann - Make AI Profitable in 90 Days (Not 90 Months)

Tobias Zwingmann, AI advisor and founder of Rapid AI, reveals his battle-tested "10K Threshold" method that helped clients achieve positive returns within 3 months, not 3 years.⚡ What You'll Learn:The...

10 Heinä 202530min

#13 - AI in Healthcare Innovation | Julio Castro, Boston Scientific's Digital Transformation Leader on Copilot Agents & ROI

#13 - AI in Healthcare Innovation | Julio Castro, Boston Scientific's Digital Transformation Leader on Copilot Agents & ROI

Join us for an inspiring conversation with Julio Castro, Senior Digital Transformation Manager at Boston Scientific, as he shares how curiosity and strategic AI implementation transformed healthcare o...

12 Kesä 202531min

#12 - When Less AI Creates Better Results | Rob Pinkerton, Oracle's SVP on Smart Marketing Focus

#12 - When Less AI Creates Better Results | Rob Pinkerton, Oracle's SVP on Smart Marketing Focus

Join host Miguel Machado in conversation with Rob Pinkerton, Senior VP at Oracle and former CMO of Morningstar. With an extraordinary career spanning from the US Senate to growing a $150M business int...

15 Touko 202533min

#11 - AI in Healthcare Marketing | Georgina Dominguez, Opella's Marketing Excellence Leader on AI Tools & Personalization

#11 - AI in Healthcare Marketing | Georgina Dominguez, Opella's Marketing Excellence Leader on AI Tools & Personalization

Join host Miguel Machado in conversation with Georgina Dominguez, Marketing Excellence leader at Opella (formerly Sanofi Consumer Healthcare). With 15+ years of experience across global organizations ...

30 Huhti 202525min

#9 - AI Revolution in Client-Agency Partnerships | César Vacchiano, Scopen CEO on Future Marketing ROI

#9 - AI Revolution in Client-Agency Partnerships | César Vacchiano, Scopen CEO on Future Marketing ROI

Join Miguel Machado as he explores how AI is reshaping agency-client relationships with César Vacchiano, President & CEO of Scopen. With over 32 years in the industry and global market insights across...

27 Maalis 202529min

#8 - AI Agents Revolution | Nicolas Babin, Top 10 Thought Leader - Emerging Technology

#8 - AI Agents Revolution | Nicolas Babin, Top 10 Thought Leader - Emerging Technology

Join host Miguel Machado in conversation with Nicolas Babin, recognized as a top 10 thought leader in emerging technology and AI with 29 years of experience dating back to Sony's pioneering AI robotic...

6 Maalis 202534min

#7 - Building Authentic AI Content | Ronald Van Loon, CEO of Intelligent World & Global AI Influencer

#7 - Building Authentic AI Content | Ronald Van Loon, CEO of Intelligent World & Global AI Influencer

Join host Miguel Machado in conversation with Ronald Van Loon, ranked among the top 10 global AI influencers with 500,000+ followers. As CEO of Intelligent World, Ronald reveals how he's increased pro...

20 Helmi 202525min

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