#12 - When Less AI Creates Better Results | Rob Pinkerton, Oracle's SVP on Smart Marketing Focus

Join host Miguel Machado in conversation with Rob Pinkerton, Senior VP at Oracle and former CMO of Morningstar. With an extraordinary career spanning from the US Senate to growing a $150M business into a $400M market leader at Adobe, Rob brings a unique perspective on how AI can drive real business results when used strategically.

Key highlights:

• Strategic Restraint Approach: Discover why the most successful AI implementations focus on doing fewer things with greater impact rather than simply automating everything

• CMO-CTO Partnership: Learn why collaboration between marketing and technology leaders is the essential first step for turning around underperforming AI investments
• Finding Your Data Edge: Understand how your competitive advantage lies in your own internal customer data rather than increasingly saturated third-party sources
• Redefining Personalization: Explore how AI can enhance genuine human connections by enabling higher-quality bottom-of-funnel interactions
• AI Tool Selection Strategy: Gain insights into how to choose AI tools that enhance your workflow without creating distractions or unnecessary complexity

Perfect for CMOs seeking to move beyond AI hype to measurable business impact. Discover how strategic focus, cross-departmental collaboration, and smarter use of internal data can transform marketing effectiveness while maintaining genuine human connections with customers.