63: Improving Sustainable Outcomes with Market Research

In this episode, CSB Senior Associate Director, Chris Gassman is joined from Knoxville, Tennessee by Suzanne Shelton, CEO of the Shelton Group and now an ERM Group company. Shelton Group is the nation’s leading marketing communications agency focused exclusively in the ESG space. She regularly counsels C-level executives at Fortune 1000 organizations on how to best define and leverage their sustainability approaches to drive business results. In the Episode Chris and Suzanne discuss: 💵 Businesses getting the credit they deserve for climate action 👥 Workforce treatment as the most important measure of corporate responsibility in the public narrative 💬 Using the best terminology to help your audience understand your message beyond the jargon, and more… Links mentioned in this episode: https://www.greenbiz.com/article/how-get-credit-you-deserve https://sheltongrp.com/work/buzz-on-buzzwords-2023 Our next event: Navigating Climate Regulations for Small and Medium Businesses | June 8, 12:00-1:00 PM Eastern Register here for either in person or virtual access: https://pittbusiness.wufoo.com/forms/ziy3v7b16bl55s/ We're proud to host Jennifer Smokelin, Esquire, partner at Reed Smith and Pitt Law adjunct professor for a strategy primer. She will present a framework that small and medium businesses can use to develop their company strategy for navigating the dynamic and uneven climate legislative landscape. This is a hybrid event, and online attendees will receive a zoom link closer to the event date. Lunch will be provided for in-person attendees. We charge a small fee of $5 for virtual attendees and $10 for in-person attendees to help cover the costs of providing this program. 1 Continuing Law Education (CLE) credit is available for attending this event. The processing fee for the CLE is $30. Sign up to receive bi-weekly episodes right to your inbox: bit.ly/csbpodcastemail Submit your "Sustaining Sustainability" feedback and/or questions: bit.ly/csbpodcastfeedback This episode was researched, recorded, edited, and produced by Prof. CB Bhattacharya and CSB Team of the University of Pittsburgh Center for Sustainable Business: www.sustainablebusiness.pitt.edu Music: "Lively" by Dee Yan-Key From the Free Music Archive CC BY NC SA creativecommons.org/licenses/by-nc-sa/4.0/legalcod