EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer17 Syys 2025

771 | SEO News from the EDGE | Week of 9.15.2025

Is Google Search thriving or dying? How is AI eating your PPC lunch, and why won't Google make up its mind?

This week, we cover trending topics including Google's expanded AI mode for multi-lingual search, Reddit's sneaky push for publisher power with brand new Pro Tools, and the surprising court ruling that lets Google keep Chrome… while also sharing some of its special sauce (most likely a can of Ragu). You'll hear how shifting digital consumer behavior (think: the Four S's—searching, scrolling, streaming, shopping) is making marketers rethink their omnichannel strategies, and why social media optimization keeps creeping into every SEO conversation.

Plus, Cindy Krum shares fresh holiday search trends and reveals why TikTok Shop might outpace traditional ecommerce. We even poke fun at Google's "reality"—the web's apparently booming and crumbling at the exact same time, depending on who's asking.

News from the EDGE:

[00:02:24] BrightonSEO Tickets!
[00:05:33] Google expands AI Mode beyond English
[00:10:04] Reddit launches Pro tools for publishers
[00:12:46] EDGE Sponsor: Site Strategics
[00:14:09] Judge lets Google keep Chrome, but says it must share search data with rivals

SEO News Segment:

[00:21:16] Holiday shopping: Unlocking the modern consumer's new value equation
[00:29:43] EDGE of the Web Sponsor: WAIKAY
[00:31:30] Are Google's AI Overviews eating your PPC revenue?
[00:35:53] Google can't decide if the web is thriving – or dying

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site
Inlinks WAIKAY https://edgeofthewebradio.com/waikay

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691 | SEO Testing at Scale with AI w/ Will Critchlow

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690 | News from the EDGE | Week of 6.3.2024

Welcome back to the EDGE! Mordy makes his return this week as the team digs even deeper into the Google Search API leaks, and evaluates the state of AI in search. Aleyda Solis has composed a collectio...

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689 | SEO Testing in a Volatile Google w/ Will Critchlow

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. Welcome back to the EDGE! This week's guest is Will Critchlow, ...

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688 | News from the EDGE | Week of 5.27.2024

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. Erin Sparks and Jacob Mann are returning to bring you the hotte...

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687 | Authority Against AI w/ Michael Lewittes

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. We welcome back Michael Lewittes for his third interview segmen...

29 Touko 202439min

686 | EDGE Flash: Google Secrets LEAKED

Google Under Scrutiny: Examination of the Lies ALERT ALERT ALERT! We have some major news to uncover today on EDGE News Flash concerning the anonymous source leaking major API documentation from the G...

28 Touko 202417min

685 | News from the EDGE | Week of 5.20.2024

Are you curious about Google's latest moves in SEO and AI? This week on EDGE of the Web, host Erin Sparks and show producer Jacob Mann explore articles that reveal Google's strategies and advancements...

23 Touko 202441min

684 | How Expertise Wins in SEO w/ Michael Lewittes

Welcome to another episode from EDGE of the Web, where we dive deep into the world of E-E-A-T and how that amplifies content into being viewed as valuable in the eyes of Google. We have an exceptional...

21 Touko 202437min

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