EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer17 Syys 2025

771 | SEO News from the EDGE | Week of 9.15.2025

Is Google Search thriving or dying? How is AI eating your PPC lunch, and why won't Google make up its mind?

This week, we cover trending topics including Google's expanded AI mode for multi-lingual search, Reddit's sneaky push for publisher power with brand new Pro Tools, and the surprising court ruling that lets Google keep Chrome… while also sharing some of its special sauce (most likely a can of Ragu). You'll hear how shifting digital consumer behavior (think: the Four S's—searching, scrolling, streaming, shopping) is making marketers rethink their omnichannel strategies, and why social media optimization keeps creeping into every SEO conversation.

Plus, Cindy Krum shares fresh holiday search trends and reveals why TikTok Shop might outpace traditional ecommerce. We even poke fun at Google's "reality"—the web's apparently booming and crumbling at the exact same time, depending on who's asking.

News from the EDGE:

[00:02:24] BrightonSEO Tickets!
[00:05:33] Google expands AI Mode beyond English
[00:10:04] Reddit launches Pro tools for publishers
[00:12:46] EDGE Sponsor: Site Strategics
[00:14:09] Judge lets Google keep Chrome, but says it must share search data with rivals

SEO News Segment:

[00:21:16] Holiday shopping: Unlocking the modern consumer's new value equation
[00:29:43] EDGE of the Web Sponsor: WAIKAY
[00:31:30] Are Google's AI Overviews eating your PPC revenue?
[00:35:53] Google can't decide if the web is thriving – or dying

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site
Inlinks WAIKAY https://edgeofthewebradio.com/waikay

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Jaksot(844)

675 | News from the EDGE | Week of 4.8.2024

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12 Huhti 202446min

674 | Drawing The Line With AI Content w/ Simon Cox

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. Welcome back to the OG webmaster, Simon Cox, for his second int...

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673 | News from the EDGE | Week of 4.1.2024

Erin Sparks is back behind the Digital News Desk this week to deliver a groundbreaking news flash - Google greenlights Microsoft's 53% acquisition, handing over a majority stake to Bill and the crew. ...

2 Huhti 202440min

672 | Reflecting on SEO and Web Development History w/ Simon Cox

Joining the EDGE this week is web development Swiss Army Knife: Simon Cox. Simon is a pioneer in website development with almost 30 years of full-scale web construction, management, consulting, and op...

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671 | News from the EDGE | Week of 3.25.2024

Erin was off fighting crime this week, but you need not worry because the great Mordy Oberstein and Jacob Mann took the stage for this segment. Plenty of Google this week. Study shows Google AI summar...

27 Maalis 202444min

670 | The GA4 Concert and Afterparty w/ Brie Anderson

Welcome back to seasoned marketing analyst, strategist, educator, and owner of BEAST Analytics, Brie Anderson, for her second interview segment. The last episode was all about setting the stage. This ...

15 Maalis 202444min

669 | News from the EDGE | Week of 3.11.2024

TikTok is potentially looking at a ban in the U.S if they don't adhere to federal guidelines within 6 months… What drawbacks could this have for marketers? Interested in targeting the whole world on G...

12 Maalis 202441min

668 | Rocking Out GA4 w/ Brie Anderson

This week's featured guest is the owner of BEAST Analytics, Brie Anderson. Brie began her career at the age of 16, evolving into the analytic solutions expert, educator, and entrepreneur she is today....

11 Maalis 202441min