215. Building Shoppable While Shaping a Choiceful Life

215. Building Shoppable While Shaping a Choiceful Life

What does it really take to step into entrepreneurship—and build a life rooted in freedom and choice along the way? In this episode of Beyond Better, I sit down with Heather Udo, founder and CEO of Shoppable and entrepreneur business coach.

Heather shares the early experiences that set her on the path to entrepreneurship, the story behind launching Shoppable more than 13 years ago, and the mindset shifts that helped her own her role as a founder and CEO. We also dig into practical tips you can use to step confidently into entrepreneurship, whether you’re just starting out or scaling your business.

This is an honest conversation about the realities of building a company, making intentional choices, and creating a business—and a life—that aligns with your values.

Shoppable is an embeddable e-commerce technology that enables brands, retailers, creators, and publishers to power shoppable experiences anywhere online. Beyond her role leading Shoppable, Heather also coaches early-stage tech entrepreneurs as they navigate the challenges of building and growing their businesses.

If you’ve ever wondered how to merge business-building with life design—or how to truly embrace your identity as an entrepreneur—you won’t want to miss this inspiring conversation

Learn more about Heather and Shoppable:

Book recommendation:

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To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.

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139. Why the gut is the future of health, with Greer McGuinness

139. Why the gut is the future of health, with Greer McGuinness

I’ve been on a personal journey to understand the gut and how it impacts overall health, including the brain and chronic disease. And wow—it’s a fascinating area of study! This week, I’m excited to we...

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138. Publishing as activism, with Rebekah Borucki, founder of Row House

138. Publishing as activism, with Rebekah Borucki, founder of Row House

It’s no secret that the publishing industry is riddled with inequity. Basically every stage is white: authors to staff at publishing houses to marketing campaigns targeting white readers, the system i...

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137. Uncovering mindset blocks to success, with Amira Alvarez

137. Uncovering mindset blocks to success, with Amira Alvarez

A key part of my entrepreneurial journey has been uncovering a simple truth: I am almost always my own biggest roadblock. Not my skills, because I can learn. Not my connections, because I am highly co...

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136. Elevate your personal style, with Laura Tully

136. Elevate your personal style, with Laura Tully

This week’s guest is a dear friend and someone who has had a profound impact on my life. Laura Tully is a fashion stylist who speaks with power and heart, and by the end of this episode, she’ll have y...

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135. BTS on my community for authors

135. BTS on my community for authors

For years, I have been talking about building a community for authors. And for years, I felt like I didn’t have the time or bandwidth to make it a reality. In this episode, I share behind the scenes o...

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134. How to think like a poker player, with Alex O’Brien

134. How to think like a poker player, with Alex O’Brien

A few months ago, I saw author Alex O’Brien on stage at Web Summit. Not only did she give excellent answers to questions on writing, AI, and beyond at Web Summit, but she also beautifully represented ...

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133. How this one thing changed everything

133. How this one thing changed everything

When I first set out to grow my business a few years ago, I knew I had a knowledge gap. I needed to understand how to transition from a solopreneur, service-based business (ghostwriting and book coach...

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132. Debt-free college, with Jeannie Burlowski

132. Debt-free college, with Jeannie Burlowski

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