215. Building Shoppable While Shaping a Choiceful Life

215. Building Shoppable While Shaping a Choiceful Life

What does it really take to step into entrepreneurship—and build a life rooted in freedom and choice along the way? In this episode of Beyond Better, I sit down with Heather Udo, founder and CEO of Shoppable and entrepreneur business coach.

Heather shares the early experiences that set her on the path to entrepreneurship, the story behind launching Shoppable more than 13 years ago, and the mindset shifts that helped her own her role as a founder and CEO. We also dig into practical tips you can use to step confidently into entrepreneurship, whether you’re just starting out or scaling your business.

This is an honest conversation about the realities of building a company, making intentional choices, and creating a business—and a life—that aligns with your values.

Shoppable is an embeddable e-commerce technology that enables brands, retailers, creators, and publishers to power shoppable experiences anywhere online. Beyond her role leading Shoppable, Heather also coaches early-stage tech entrepreneurs as they navigate the challenges of building and growing their businesses.

If you’ve ever wondered how to merge business-building with life design—or how to truly embrace your identity as an entrepreneur—you won’t want to miss this inspiring conversation

Learn more about Heather and Shoppable:

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77. Ask Stacy: Your Portugal questions, answered (part 1)

77. Ask Stacy: Your Portugal questions, answered (part 1)

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76. Working with a Ghostwriter: Why, What, How, and How Much, with Robin Bethel

76. Working with a Ghostwriter: Why, What, How, and How Much, with Robin Bethel

Ghostwriting has been made more visible recently with Prince Harry’s writer, J. R. Moehringer. But the practice has been around long before the prince’s memoir—and is utilized by people other than pri...

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75. Five authors on how they did it (replay)

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Last year, I hosted an alumni celebration for graduates of my program, Nonfiction Book School. As part of the event, I asked past students to share their stories. And—wow—I was so inspired! I knew I h...

18 Tammi 202348min

74. The true ROI of writing a book (replay)

74. The true ROI of writing a book (replay)

Many aspiring authors anchor to one thing early in the book-writing process—often before they’ve even written a word: potential book sales. They do the math: how many books will I have to sell to make...

11 Tammi 202315min

73. Ask Stacy: Your writing and publishing questions, answered! (Part 2)

73. Ask Stacy: Your writing and publishing questions, answered! (Part 2)

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72. How to get an agent and protect yourself as an author, with attorney and agent Joe Perry

72. How to get an agent and protect yourself as an author, with attorney and agent Joe Perry

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71. Ask Stacy: Your writing and publishing questions, answered! (Part 1)

71. Ask Stacy: Your writing and publishing questions, answered! (Part 1)

This week, I’m answering your burning questions on all things writing, publishing, platform, and more. I often say that entering the world of publishing is like learning a new language. I should know....

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70. Grit, grace, and writing a book as a high-level executive, with author David Morales

70. Grit, grace, and writing a book as a high-level executive, with author David Morales

This week, I’m joined by author David Morales. His book, American Familia: A Memoir of Perseverance, was released in February 2022 and already has dozens of five-star reviews and has impacted readers ...

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