Inside the Pyramid: Bridget Read on the History & Hype of MLMs (Part 2)
A Little Bit Culty18 Syys 2025

Inside the Pyramid: Bridget Read on the History & Hype of MLMs (Part 2)

In Part 2 with Bridget Read, we explore the complexities and legal nuances that allow multi-level marketing (MLM) companies to operate as legitimate businesses, despite the similarities to illegal pyramid schemes. With historical context and references to key legal cases like Amway and the Koscot test, the script dives into how MLMs managed to skirt around laws and thrive.


The discussion also ties in political influences, such as the Amway founders' connections with influential conservative movements, and the insidious spread of MLMs globally, exploiting vulnerable populations. Additionally, it touches on the intersection of self-help movements and MLMs, revealing the deep-seated coercion and manipulation involved.


Don’t forget to read Bridget Read’s book, Little Bosses Everywhere and follow her on Instagram @little_bosses_book.


Also…let it be known that:


The views and opinions expressed on A Little Bit Culty do not necessarily reflect the official policy or position of the podcast. Any content provided by our guests, bloggers, sponsors or authors are of their opinion and are not intended to malign any religion, group, club, organization, business, individual, anyone or anything. Nobody’s mad at you, just don’t be a culty fuckwad.


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CREDITS:

Executive Producers: Sarah Edmondson & Anthony Ames

Production Partner: Citizens of Sound

Co-Creator: Jess Tardy

Audio production: Will Retherford

Production Coordinator: Lesli Dinsmore

Writer: Sandra Nomoto

Social media team: Eric Skwarzynski and Brooke Keane

Theme Song: “Cultivated” by Jon Bryant co-written with Nygel Asse


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