Sustainable Transformation11 Syys 2023

Country Road | Part 2 - Transforming an iconic Aussie brand into a sustainable fashion leader

We continue our chat with Elle Roseby, MD at Country Road, and hear some surprising ways that sustainability is being considered in every aspect of business at Country Road as part of their vision to be a world-leading lifestyle brand.

From cleverly re-purposing broken stock to building five-star green-star retail stores, Country Road is thinking beyond the garments and innovating at every customer touch-point and all the way through the supply chain.

Elle speaks passionately about social impact, including how acknowledging, understanding and supporting First Nations communities is a critical element of their proud Australian heritage, as well as the Climate Fund developed by Country Road to invest in climate solutions in the fashion industry and support grassroots projects.

This episode shows that even the most established businesses can revolutionise their organisation by tackling issues one step at a time, prioritising progress over perfection, and being proud of the small wins along the way.

You won’t want to miss a single second!

MENTIONS:

Green Star | Green Building Council of Australia: https://new.gbca.org.au/green-star/exploring-green-star/

5 Star Green Star interior certified Country Road store at Chadstone https://www.countryroad.com.au/our-impact-partnerships-green-building-council/

Arnsdorf: https://arnsdorf.com.au/pages/purpose

Country Road Climate Fund https://www.countryroad.com.au/climatefund/

Mud to Marle Project: https://fullcirclefibres.com/latest-news/mud-to-marle-project-country-road-climate-fund/

ACCC Guidelines: https://www.accc.gov.au/consumers/advertising-and-promotions/environmental-and-sustainability-claims

Country Road Supporting Reconciliation https://www.countryroad.com.au/our-impact-partnerships-supporting-reconciliation/

LINKS:

Learn more about Country Road Sustainability

Follow Country Road Group on LinkedIn

Learn more about SustainabilityTracker.com

Learn more about The Sustainable Transformation Podcast

Follow The Sustainable Choice Group on LinkedIn, Instagram, and TikTok

Follow Nova Podcasts on Instagram for videos from the podcast and behind the scenes content – @novapodcastsofficial

CREDITS:

Host: Kiarne Treacy

Editor: Eddie Bye

Executive Producer: Eddie Bye

Find more great podcasts like this at novapodcasts.com.au

Nova Entertainment acknowledges the traditional custodians of the land on which we produced this podcast, the Wurundjeri People of the Kulin Nation.

See omnystudio.com/listener for privacy information.

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