173. How to Make ANY Business Go Viral (even if it's boring) ft. Kolin Jones (Amalfi Jets)

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart

What’s up, Rock Nation! Today we’re joined by Kolin Jones - founder and CEO of Amalfi Jets, one of the fastest-growing private aviation companies in the world. While most of his competitors stuck to polished ads and Google keywords, Kolin flipped the script and turned TikTok into his main growth engine, racking up billions of views with provocative office skits, culture clips, and disruptive behind-the-scenes content

Kolin breaks down how to engineer virality in one of the most conservative industries imaginable, why safe is actually risky, and how consistency and volume beat aesthetics every time. From declaring war on industry “dinosaurs” to turning impressions into real revenue, he shares the exact systems that scaled Amalfi Jets from startup to tens of millions.

If you want to understand how to make any business go viral - even the ones that look boring on the surface - this episode is packed with lessons you can put into practice today.

Check out Kolin here:

https://www.instagram.com/thekolinjones/

https://www.instagram.com/amalfijets/

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Timestamps:

0:00 – Intro

1:10 – The most overlooked strategy brands don’t do on social media

2:01 – Not showing off the planes to go viral

4:21 – Kolin’s provocative approach to social media

5:27 – Declaring war on Dinosaurs

7:29 – How to make an unsexy brand viral

8:56 – Using tech & efficiency to scale Amalfi

11:03 – People buy from people

13:00 – The responsibility of flying private

15:44 – Personal Brand Kickstart

16:08 – Utilizing campaigns as a content strategy

17:17 – Strategically targeting an affluent audience

19:30 – Getting creative to generate success

21:48 – Bringing employees into content

24:02 – Building trust and brand equity with clients

25:15 – The absurd lifestyle of flying private

27:33 – Can virality be manufactured?

28:45 – Social media is a volume game

30:13 – Competing against legacy jet companies

31:51 – Why organic content beats paid ads

34:39 – Outworking and outposting competitors

38:01 – Handling criticism from the industry

39:35 – Turning views into qualified leads

44:06 – Why more friction creates better customers

45:46 – Data, attribution, and scaling systems

47:49 – Organic content as the best marketing

49:11 – Google, TikTok, and the future of search

50:32 – Copywriting & SEO for brand equity

53:31 – Competing against better-funded rivals

54:54 – Landing your first customers as a new founder

58:15 – Lessons for first-time entrepreneurs

59:45 – Scaling from $3M to $15M in revenue

1:02:44 – Using data to understand your customers

1:05:29 – Customer experience as a competitive advantage

1:08:01 – The power of branding and perception

1:09:05 – Surviving the early days of Amalfi Jets

1:10:22 – Sacrifices and risks of entrepreneurship

1:12:04 – Kolin’s mindset when building Amalfi

1:13:46 – Navigating rapid growth and challenges

1:14:55 – Why speed beats perfection in business

1:18:05 – Staying competitive in a cutthroat industry

1:18:54 – The pressure of leading a team

1:20:46 – Keeping consistency at scale

1:22:20 – Why competitors can’t copy Amalfi

1:23:17 – The importance of brand reputation

1:25:06 – Leveraging content for long-term trust

1:27:25 – Building resilience as an entrepreneur

1:28:44 – Kolin’s advice for new founders

1:30:43 – Advice to your 18-year-old self

1:32:13 – Post pod debrief

If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.

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Jaksot(178)

106. The Magic of 1,000 True Fans: Why They're All You Need

What's up Rock Nation, today we're talking about Kevin Kelly's theory of 1,000 true fans. The idea of 1,000,000 followers seems cool in theory, but to create a career out of this, you don't need 1,000,000 followers. You just need 1,000 true fans. We dive into what the theory is and how to garner a true fan.You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. YouTube:https://www.youtube.com/@kostasgarcia/featuredDM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

25 Huhti 202455min

105. How ONE Bad Review Ruined a Whole Company

Can one review ruin a whole business? We give our thoughts. And a lot of new camera gear was announced at The NAB show this past week that we of course had to talk about too!The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here and get 15% off:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. Kostas' new YouTube vid:https://www.youtube.com/watch?v=NM6EWU0_ufM&t=1sDM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

18 Huhti 202443min

104. How We Got Hired By NIKE (Nike Swim Video Breakdown)

Roc Nation, we haven't had a good ole fashion Rock Talk in a while. A lot has happened recently. Brayden got to shoot for Nike Swim, Chase was on set for another multi-million dollar Genesis commercial, and Kostas traveled to Portugal and started making YouTube videos again.The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here and get 15% off:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/YouTube:Kostas: https://www.youtube.com/channel/UCD_vpSBDBd5Xsr336-fplPg

11 Huhti 202456min

103. Leaving Beautiful Destinations to Film a Stadium Tour with Illenium w/ Nainoa Langer

Today we welcome one of my talented creators out there, Nainoa Langer. Nainoa has been at this for a long time, and was at the forefront of the travel video space at a young age, when he was working with Beautiful Destinations. After a few years traveling the world with them, he decided to switch things up and dive into the music scene, where he linked up and started shooting for Illenium. He's been touring for a while, but focusing a lot of his efforts on getting his voice back and creating his own work again. The NAB Show:https://registration.experientevent.com/ShowNAB241/Flow/ATT/?MarketingCode=BA18 The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here and get 15% off:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps: If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

4 Huhti 20241h 5min

102. Inside the Mind of a Million Dollar Creative Entrepreneur w/ Jakob Owens

Our first guest of season 3 is someone we've admired for a while. Jakob Owens is a talented filmmaker from Arizona, who has spent the last decade focused on creating amazing videos and building businesses within the filmmaking space. With Tropic Colour and Prism Lens FX, he's tackled both digital assets and physical products. It's rare you get a chance to tap into the mind of someone who has built multiple seven figure businesses, so this episode is a special one for us!Collab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here and get 15% off:https://amzn.to/47yczZGYou definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

28 Maalis 20241h 41min

101. Our Podcasting Masterclass - Everything we’ve learned after 100 episodes

Rock Nation we are SO back for Season 3! To everyone who supported us through the first 100 episodes, we just want to say thank you! We've learned so much over the last two seasons of this show, and we wanted to share that information with you and go in depth with how we think about and structure this show. Cheers to another 100 episodes, we are just getting started!Sign up for Motion Array and get $50 OFF your annual subscription!https://motionarray.com/?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here and get 15% off:https://amzn.to/47yczZGYou definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

20 Maalis 20241h 3min

100. OUR 100TH EPISODE! (LIVE PODCAST AT SAM NEWTON’S FILM FESTIVAL)

Roc Nation, I can't believe we made it to Episode 100! What a ride it has been. We hope you guys enjoyed this episode as much as we have. Thank you to everyone who's been along for this ride, we can't thank you guys enough for the support. We are going to be taking a few week break to get ready for Season 3, and then we're coming in HOT.COP OUR NEW MERCH HERE - 15% OFF USING THE PROMO CODE "BIGROCK"https://the505podcast.com/SHOUTOUT TO ALL THE CREATORS ON THIS EPISODE:SAM NEWTONhttps://www.instagram.com/samnewton/https://www.youtube.com/ @SamNewton JAY FORDhttps://www.instagram.com/jay_ford/SPENCER SHIPMANhttps://www.instagram.com/itsshipman/https://www.youtube.com/watch?v=Uk3LfK_3iIgCHASE VIKENhttps://www.instagram.com/wavechase/NATE NORELLhttps://www.instagram.com/natenorell/The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here and get 15% off:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards:Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

29 Helmi 202458min

99. Our Best Moments of Season 2

Welcome back to Episode 99 of The 505 Podcast. One more until 100 and the MERCH DROP! If I was you I would join the discord ASAP. Thank you all for your continued support, we can't wait to cap off season two next week at Sam Newton's film festival. If you're in LA or visiting we would love to see you there! Join our Discord! https://discord.gg/xgEAzkqAvsThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKGrab some Leisure Hydration here and use CODE "505POD10" https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970Motion Array: https://motionarray.com/?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970Kostas’ Amazon Storefront:https://amzn.to/3GhId25Fig's Amazon Storefront: https://www.amazon.com/hz/wishlist/ls/1ZGSETIUWGPOF?ref_=wl_share15% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

22 Helmi 20241h 57min

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