AI-Powered Design Thinking

AI-Powered Design Thinking

In this episode of Beyond Measure, Mike Deinlein, VP, CX Solutions, and Christie Reckman, SVP, Client Services, explore how generative AI can be more than just a data tool—it can act as a valuable partner in the design thinking process.


Mike and Christie share their experience leading a hands-on client workshop, where AI was applied across each stage of the design thinking process: empathizing with customers, defining root causes, ideating solutions, prototyping concepts, and even testing ideas through synthetic focus groups.


Whether you’re a researcher, strategist, or innovator, this conversation provides inspiration for using AI to think differently, collaborate more effectively, and unlock new possibilities in customer experience and design.


For more information on how Burke can help move your business forward, visit our website.


Thanks for listening! Please subscribe to be notified of future episodes of Burke’s BeyondMeasure podcast.

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Jaksot(29)

Brand Relevance in the Age of AI | What Insights Leaders Should Do Next

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Introducing Brand Relevance in the Age of AI — A Special Series of Burke's BeyondMeasure Podcast.The path to purchase is evolving. Consumers are increasingly turning to large language models (LLMs) an...

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Brand Relevance in the Age of AI | Rethinking Brand Building for AI Search

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Introducing Brand Relevance in the Age of AI — A Special Series of Burke's BeyondMeasure Podcast.The path to purchase is evolving. Consumers are increasingly turning to large language models (LLMs) an...

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Brand Relevance in the Age of AI | Understanding the New Discovery Journey

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Relevance + Momentum | Activating Brand Advocacy

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Relevance + Momentum | Unlocking Brand Vibrancy

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Episode Four Is Here! Unlocking VIBRANCY — The Energy Behind Brand Momentum in Burke’s Relevance + Momentum Series. In this episode, hosts ⁠⁠⁠Jeremy Cochran, PsyD⁠⁠⁠ and ⁠⁠⁠KelseySchmeckpeper⁠⁠⁠ dive ...

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Leading with Humanity

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What does it really mean to lead with humanity in a world defined by rapid change?In this inspiring episode, host Troy Geesaman sits down with Tara Marotti, President & CEO of Burke, Inc., for a candi...

11 Joulu 202524min

Relevance + Momentum | Understanding Brand Presence

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Episode Three Is Here! Understanding PRESENCE — The Foundation of Brand Strength in Burke’s Relevance + Momentum Series In this episode, hosts ⁠⁠Jeremy Cochran, PsyD⁠⁠ and ⁠⁠KelseySchmeckpeper⁠⁠ unpac...

4 Joulu 202521min

Relevance + Momentum | Exploring Brand Distinction

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Episode Two Is Here! Exploring DISTINCTION — A New Installment of Burke’s Relevance + Momentum Series In this episode, hosts ⁠Jeremy Cochran, PsyD⁠ and ⁠KelseySchmeckpeper⁠ shift the spotlight to DIST...

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