Episode #293: Nikitaa TALKS Songwriting, Beyonce's Cowboy Carter & More!

It is a pleasure to welcome singer-songwriter Nikitaa to The Jake's Take with Jacob Elyachar Podcast.

Nikitaa is a Los Angeles-based recording artist born and raised in India. They infuse their music with ethereal Pop/R&B influences and their South Asian heritage, creating what they call Goddess Pop – music that emphasizes the fluidity of gender and emotional expression. As a genderfluid demisexual person who predominately uses they/them pronouns, Nikitaa always stresses the importance of representation and inclusivity in the music industry. With almost 6 million YouTube views and Spotify streams combined, Nikitaa's music has instantly captured listeners' attention. Their third single, "Majesty," landed placement on N.M.F. playlists across the world, and their singles through 2020 were released during lockdown with self-directed and produced videos that soared on Spotify and YouTube.

Throughout 2023, Nikitaa delved into themes of vulnerability and strength in their songs, including "Scheming," "On My Own," "Peter Pan," "Throne," "Daddy Era," and "Truman Show." Their work garnered attention from prestigious platforms such as Rolling Stone India, Radio One India, and Ones to Watch playlist Now Watching.

Nikitaa's exceptional lyricism and keen ear for music have also led to brand placements with Splice's Pride Month and South Asian Heritage Month campaigns, further solidifying their position in the industry. Nikitaa's talent as a songwriter extends beyond their own projects, with notable credits on tracks for artists such as Trophy Boy (Nightmare, T.O.F.U., and Trophy Boy), Srushti Tawde (Breakfast for Bae), RIKA (Grown Up), Aastha Gill, Munawar Faruqi, and Robica. This versatility and ability to adapt their style to different artists is a testament to Nikitaa's skill and creativity.

On this episode of The Jake's Take with Jacob Elyachar Podcast, Nikitaa shared the stories about some of her songs, including "Elevator," "Godless," and "Majesty," and revealed her dream collaborators.

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