Inside the Playbook: Milana Lewis on What Makes an Artist Stand Out

Inside the Playbook: Milana Lewis on What Makes an Artist Stand Out

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Milana Lewis (CEO of Stem) to unpack the realities of artist development and partnerships in today’s music business.

Milana shares how artists can get noticed without relying solely on social media, why consistent storytelling is key, and the tough decisions behind who gets signed and when. She also dives into the challenges of timing, capacity, and staying true to your vision while finding the right partners.

We explore real-world examples, from artists like Frank Ocean and Chappell Roan, and draw parallels between the entrepreneurial journey of startups and the path of an artist testing and refining their craft.

This conversation is packed with insights for artists and managers navigating growth, making strategic decisions, and building long-term careers in music.

A conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/7qj5aAUZJEh9bVIWWq596j?si=kORo9PheQ4G3mqg_t5X1PA


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Jaksot(269)

The Manager’s Playbook 013: Director X – Shaping Music Video Culture, Drake, Visual Storytelling Mastery, Authentic Expression, Artist Relationships, Digital Evolution, Creative Challenges

The Manager’s Playbook 013: Director X – Shaping Music Video Culture, Drake, Visual Storytelling Mastery, Authentic Expression, Artist Relationships, Digital Evolution, Creative Challenges

Director X is the embodiment of innovation, authenticity, and masterful storytelling. With a legacy built alongside some of the biggest names in music—think Drake, Rihanna, and Usher—Director X has r...

7 Marras 20241h 16min

The Manager’s Playbook 012: Byron Wilson – Jessie Reyez, SonReal, Viral Success, Artist Management, Building a Creative Empire, Independent Music Hustle, Global Music Strategy, Industry Teamwork

The Manager’s Playbook 012: Byron Wilson – Jessie Reyez, SonReal, Viral Success, Artist Management, Building a Creative Empire, Independent Music Hustle, Global Music Strategy, Industry Teamwork

Byron Wilson’s journey from a small-town dreamer to managing global superstars like Jessie Reyez and SonReal is nothing short of inspiring. In this episode of The Manager’s Playbook, Byron opens up ab...

23 Loka 20242h 3min

The Manager’s Playbook 011: Cory Litwin – Murda Beatz, Networking Mastery, Toronto Music Scene, Artist Development, Event Production, Global Talent Management, The Power of Relationships

The Manager’s Playbook 011: Cory Litwin – Murda Beatz, Networking Mastery, Toronto Music Scene, Artist Development, Event Production, Global Talent Management, The Power of Relationships

Cory Litwin is the MASTER of Getting into a Room! You cannot question his ability to help build and cultivate global superstars like Murda Beatz and Busta Rhymes. And that’s what you need and want fr...

9 Loka 20242h 9min

The Manager’s Playbook 010: Kardinal Offishall – A&R, Def Jam, Artist to Executive, Mentorship, Global Perspective, 360 Deals, and Music Industry Secrets

The Manager’s Playbook 010: Kardinal Offishall – A&R, Def Jam, Artist to Executive, Mentorship, Global Perspective, 360 Deals, and Music Industry Secrets

In this episode of The Manager's Playbook, host Mauricio Ruiz interviews the legendary Kardinal Offishall about his extensive career spanning 30 years as an artist and music executive. The discussio...

24 Syys 20243h 7min

The Manager’s Playbook 009: Gordan Dillard - Doja Cat, Amir Obe, Good Day Management, In Addition, Motown, Maverick Urban, SALXCO, A&R, Artist Management, Work Ethic

The Manager’s Playbook 009: Gordan Dillard - Doja Cat, Amir Obe, Good Day Management, In Addition, Motown, Maverick Urban, SALXCO, A&R, Artist Management, Work Ethic

In this episode of The Manager's Playbook, we sit down with Gordan Dillard, the powerhouse manager behind superstar artists like Doja Cat. Gordan shares his incredible journey through the ups and down...

10 Syys 20241h 33min

The Manager’s Playbook 008: Shara Senderoff - Steven Spielberg, Raised In Space, Futureverse, Jen Music, AI, Blockchain, Music Tech, Blue Ocean Strategy

The Manager’s Playbook 008: Shara Senderoff - Steven Spielberg, Raised In Space, Futureverse, Jen Music, AI, Blockchain, Music Tech, Blue Ocean Strategy

In this episode of The Manager’s Playbook, host Mauricio Ruiz sits down with Shara Senderoff, a visionary at the crossroads of entertainment, technology, and innovation. From selling a script to Steve...

27 Elo 20241h 34min

The Manager’s Playbook 007: The Core Entertainment - Country Music, Nickelback, Bailey Zimmerman, Michael Rapino, Nate Smith, TikTok, Mental Health, Work Ethic

The Manager’s Playbook 007: The Core Entertainment - Country Music, Nickelback, Bailey Zimmerman, Michael Rapino, Nate Smith, TikTok, Mental Health, Work Ethic

In this episode of The Manager’s Playbook, Mauricio Ruiz dives into the transformative world of country music with The Core Entertainment. Discover why the genre is surging in popularity, the unique c...

13 Elo 20241h 31min

The Manager's Playbook 006: Chip Sutherland - Management Contracts, Business Manager, Canadian Funding, All You Need To Know About The Music Business

The Manager's Playbook 006: Chip Sutherland - Management Contracts, Business Manager, Canadian Funding, All You Need To Know About The Music Business

In this episode of The Managers Playbook, Mauricio Ruiz sits down with Chip Sutherland, a seasoned entertainment lawyer and artist manager who was recently honored with the Walt Grealis Special Achiev...

30 Heinä 20241h 15min

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