McGruff Takes a Bite Out of Crime Pt. 2
Decoder Ring12 Loka 2022

McGruff Takes a Bite Out of Crime Pt. 2

McGruff the Crime Dog arrived on the scene at the dawn of the 1980s, just as a firehose of anti-drug PSAs was inundating the youth of America. These messages didn’t always work as intended—but they did work their way into the long term memories of the kids who heard them. In the second episode of our two-part series on the weird world of PSAs and very special episodes, we look at how the McGruff Smart Kids Album influenced everything from straight-edge hardcore to a couple’s wedding playlist. We’ll hear from Sarah Hubbard, Dan Danger, Joseph Cappella, David Farber, Mike Hawes, Robin Nelson, Daisy Rosario, and Tatiana Peralta. This podcast was written by Willa Paskin, who produces Decoder Ring with Katie Shepherd. This episode was edited by Jamie York. Derek John is Slate’s Sr. Supervising Producer of Narrative Podcasts. Merritt Jacob is Sr. Technical Director. Thank you to Tatiana Peralta, Ari Merkin, Wendy Melillo, Dan McQuade, Dale Mantley, Larissa Zargeris, Dave Bledsoe, Larre Johnson, Duane Poole, Eric Greenberg, Charles and Karen Rosen, and Jennifer Holland, Orla Mejia, Andres Martinez and everyone else at the Rutgers library who helped me listen to some old cassette tapes. A few things that were helpful in working on this piece: How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns by Wendy Melillo, Taking a Bite out of Crime: the Impact of the National Citizens Crime Prevention Media Campaign by Garrett J O’keefe and others, and “This McGruff Drug Album Might As Well Be By Weird Al,” by Dan McQuade for Defector Media. You can hear Daniel Danger’s McGruff cover album in it’s entirety or you can purchase it here. And lastly, if you are interested in hearing the full McGruff educational program or any of Puppet Productions productions they are available for purchase at puppetsinc.com, part of a company that Rob Nelson still runs. If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com If you love the show and want to support us, consider joining Slate Plus. With Slate Plus you get ad-free podcasts, bonus episodes, and total access to all of Slate’s journalism. Check out Remote Works here. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Selling Out

Selling Out

In 2001, Oprah Winfrey invited Jonathan Franzen to come on her show to discuss his new novel The Corrections. A month later she withdrew the invitation, kicking off a media firestorm. The Oprah-Franzen Book Club Dust-Up of 2001 was a moment when two ways of thinking about selling out smashed into each other, and one of them—the one that was on its way out already— crashed and burned in public, barely to be seen again. So today on Decoder Ring, what happened to selling out? This is the last episode of our current season. See you in a few months! If you love the show and want to support us, consider joining Slate Plus. With Slate Plus you can binge the whole season of Decoder Ring right now, plus ad free podcasts, bonus episodes, and much more. For a behind-the-scenes look into some of the articles we read when we create the show, check out our Pocket collection at http://getpocket.com/slate . Learn more about your ad choices. Visit megaphone.fm/adchoices

6 Elo 202149min

Tattoo Flash

Tattoo Flash

Time does funny thing to everything, but especially to tattoos. Today, four stories about tattoos whose meanings have shifted with the passage of years, decades, or centuries: first, a look into an archive of 300 preserved tattooed skins, then a personal investigation into into the Tasmanian Devil tattoo, the story of the Zune tattoo guy, and finally mistranslated Chinese character tattoos. If you love the show and want to support us, consider joining Slate Plus. With Slate Plus you can binge the whole season of Decoder Ring right now, plus ad free podcasts, bonus episodes, and much more. Learn more about your ad choices. Visit megaphone.fm/adchoices

27 Heinä 202149min

The Tootsie Shot

The Tootsie Shot

You know the Tootsie Shot. It’s that shot from the movies: a really busy midtown street, protagonist smack in the middle of it all, everyone going somewhere. It’s one of the most recognizable shots in film. It can be found in Working Girl, Midnight Cowboy, Wall Street, Heartburn, Elf, Bridget Jones’s Diary, The Devil Wears Prada, The Wolf of Wall Street, and so many more. This is a short, transitional moment that often comes in the middle of a montage and takes up 30 seconds max, and sometimes just two or three. It’s just someone walking down a crowded street. So why is it so sticky? If you love the show and want to support us, consider joining Slate Plus. With Slate Plus you can binge the whole season of Decoder Ring right now, plus ad free podcasts, bonus episodes, and much more. Learn more about your ad choices. Visit megaphone.fm/adchoices

20 Heinä 202138min

Who Killed The Segway?

Who Killed The Segway?

In the year 2000, Dan Kois was a junior book agent working on selling a secretive book proposal called IT, a codename for what would eventually be revealed as the Segway personal scooter. This is the story of the invention and development of a potentially revolutionary device, how Dan may or may not have doomed it, how the hype got out of control, and how that speculation helped birth the modern internet. If you love the show and want to support us, consider joining Slate Plus. With Slate Plus you can binge the whole season of Decoder Ring right now, plus ad free podcasts, bonus episodes, and much more. Learn more about your ad choices. Visit megaphone.fm/adchoices

13 Heinä 202143min

The Sign Painter

The Sign Painter

Ilona Granet was a New York art-scene fixture who won the praise of the art world when she put up anti-harassment street signs in lower Manhattan in the mid- 1980s. Her career seemed like a sure thing, but three decades on, and so much more art later, it still hasn’t materialized, even as her contemporaries are now hanging in museums. This episode is not about the familiar myth of making it, but the mystery of not making it. What happens, to an artist—to anyone—when they’re good enough, but that’s not enough? If you love the show and want to support us, consider joining Slate Plus. With Slate Plus you can binge the whole season of Decoder Ring right now, plus ad free podcasts, bonus episodes, and much more. Learn more about your ad choices. Visit megaphone.fm/adchoices

6 Heinä 202157min

That Seattle Muzak Sound

That Seattle Muzak Sound

If you love the show and want to support us, consider joining Slate Plus. With Slate Plus you can binge the whole season of Decoder Ring right now, plus ad free podcasts, bonus episodes, and much more. On this episode, we explore the misunderstood history of Muzak, formerly the world’s foremost producers of elevator music. Out of the technological innovations of World War I, Muzak emerged as one of the most significant musical institutions of the 20th century, only to become a punching bag as the 1960’s began to turn public perceptions of popular music on its head. By the 80’s and 90’s, Muzak was still the butt of jokes, and was trying to figure out a new direction as they happened to employ many players in Seattle's burgeoning grunge scene. This is the story of how different ideas about pop music butted heads throughout the 20th century, including inside Muzak’s offices.  Learn more about your ad choices. Visit megaphone.fm/adchoices

29 Kesä 202144min

The Invention of Hydration

The Invention of Hydration

To say that hydration is an invention is only a slight exaggeration. Back in the 1970’s and ‘80s, no one carried bottled water with them, but by the ‘90s it was a genuine status object. How did bottled water transform itself from a small, European luxury item to the single largest beverage category in America? It took both technological innovation, but even more importantly it took savvy marketing from brands like Gatorade and Perrier to turn the concept of hydration, and dehydration into problem they could solve via their wares. Today, hydration has branched out from athletics to wellness to skincare, but the actual science behind all of it is pretty sketchy. If you love the show and want to support us, consider joining Slate Plus. With Slate Plus you can binge the whole season of Decoder Ring right now, plus ad free podcasts, bonus episodes, and much more. Learn more about your ad choices. Visit megaphone.fm/adchoices

22 Kesä 202136min

The Soap Opera Machine

The Soap Opera Machine

Welcome to a brand new season of Decoder Ring! On this episode, we investigate the wild world of soap operas through the lens of one legendary, decades-long, ripped-from-the-headlines storyline. The rape of Marty Seabrook dared to combine the melodrama of soaps with a serious examination of sexual assault, and over time morphed from an award-winning story about believing victims into a redemption arc for the rapist at its heart. This is the story of those who made it happen: the producers, actors, writers, and the soap opera machine itself: the perpetually moving, forever-churning, complex system that create the miracle that is the daily soap opera.  If you love the show and want to support us, consider joining Slate Plus. With Slate Plus you can binge the whole season of Decoder Ring right now, plus ad free podcasts, bonus episodes, and much more. Learn more about your ad choices. Visit megaphone.fm/adchoices

15 Kesä 202151min

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