70: Using AI at Work for Smarter Marketing Attribution and Ad Spend Measurement with Jeff Greenfield

70: Using AI at Work for Smarter Marketing Attribution and Ad Spend Measurement with Jeff Greenfield

Send us Fan Mail Chris Daigle sits down with Jeff Greenfield, CEO of Provalytics, to uncover how AI-driven attribution is transforming marketing measurement in the age of privacy. Jeff shares his journey from building one of the first multi-touch attribution companies to creating Provalytics, a platform built to solve one of marketing’s oldest challenges: “Half of my ad spend is wasted — I just don’t know which half.” This conversation covers: • Why clicks mislead, and why im...

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Jaksot(116)

116: AI Strategy for Business: How to Turn AI Into Practical Business Results with Eddie Irvin

116: AI Strategy for Business: How to Turn AI Into Practical Business Results with Eddie Irvin

Send us Fan Mail Most AI projects do not fail because the model is weak. In this episode Chris talks with Eddie Irvin, founder of Nashville AI Advisory, about the practical work leaders need to do bef...

10 Elo 50min

115: Rethinking AI Governance for Enterprise Adoption with Dr. Markus Schmidberger

115: Rethinking AI Governance for Enterprise Adoption with Dr. Markus Schmidberger

Send us Fan Mail AI adoption can create value, but it can also create a new organizational bottleneck. In this episode Chris sits down with Dr. Markus Schmidberger, Founder and CTO of JuntoAI, to chal...

3 Elo 48min

114: Using AI Implementation Strategies To Drive Real Business Impact with Darren Ward

114: Using AI Implementation Strategies To Drive Real Business Impact with Darren Ward

Send us Fan Mail Buying AI licenses is easy; changing how work gets done is the real leadership challenge. In this episode Chris sits down with Darren Ward, a Chief Strategic Innovation Officer leadin...

27 Heinä 57min

113: Using AI Agents for Business: From Chatbots to Autonomous Workflows with Bryan McAnulty

113: Using AI Agents for Business: From Chatbots to Autonomous Workflows with Bryan McAnulty

Send us Fan Mail Summary The biggest shift in AI may be moving from asking questions to assigning work. In this episode Chris sits down with Bryan McAnulty, founder and product director of Heights Pla...

20 Heinä 52min

112: AI-Driven Leadership: Using the CRIT Framework Make Faster, Smarter Decisions with Geoff Woods

112: AI-Driven Leadership: Using the CRIT Framework Make Faster, Smarter Decisions with Geoff Woods

Send us Fan Mail AI adoption stalls when leaders delegate the thinking. In this episode Chris sits down with Geoff Woods, bestselling author of The AI-Driven Leader and founder of AI Leadership, to ex...

13 Heinä 51min

111: Using AI in the Workplace for Smarter Hiring and Pay Decisions with Cary Sparrow

111: Using AI in the Workplace for Smarter Hiring and Pay Decisions with Cary Sparrow

Send us Fan Mail The labor market is moving faster than most leaders can see. In this episode Chris sits down with Cary Sparrow, founder and CEO of WageScape, to discuss how real time labor market int...

6 Heinä 56min

110: AI in Education: Building Trust While Preparing Students for the Future  with Jason Hill

110: AI in Education: Building Trust While Preparing Students for the Future with Jason Hill

Send us Fan Mail AI in education is no longer a future debate, it is a leadership decision happening now. In this episode Chris talks with Jason Hill, Deputy Superintendent and CBO at Redlands Unified...

29 Kesä 58min

109: Using AI Meeting Notes to Turn Conversations Into Business Outcomes with Artem Koren

109: Using AI Meeting Notes to Turn Conversations Into Business Outcomes with Artem Koren

Send us Fan Mail AI adoption often succeeds or fails in the ordinary work leaders overlook. In this episode Chris sits down with Artem Koren, Co-founder and Chief Product Officer of Sembly AI, to disc...

22 Kesä 52min

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