Building a Business (and a Community) from the Ground Up with Samantha Perry

Building a Business (and a Community) from the Ground Up with Samantha Perry

In this episode of Social Goals, Kat sits down with Samantha Perry—multi-passionate entrepreneur and founder of Samantha Ann & Co.—to talk about how she built not one, but three thriving businesses rooted in authenticity, creativity, and community.

From humble beginnings making DIY pallet signs to running a bustling home décor storefront, a stunning wedding venue, and a home styling service, Sam opens up about the hustle, the pivotal leap to full-time entrepreneurship, and the power of social media in growing a brand that feels like home. Whether you're building a business or a brand online, Sam’s insight into community-building and content strategy is packed with lessons for any small biz owner.

Key Takeaways:

  • How Samantha transitioned from side hustle to full-time entrepreneurship
  • Why community-building was the key to her growth
  • The realities (and wins) of managing three businesses at once
  • How she uses Instagram to drive real foot traffic to her storefront
  • Her behind-the-scenes approach to showing up on social media without burning out

Connect with Samantha:

Don't forget to like, subscribe, and leave 5 stars!

☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals

☺ Connect with Kat:

* Instagram: https://www.instagram.com/socialkatmedia/

* Threads: https://www.threads.net/@socialkatmedia

* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/

☺ Free Resources to Help Your Small Business:

https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

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 What to Post This Week: 3 Content Ideas Small Businesses Can Create Right Now

What to Post This Week: 3 Content Ideas Small Businesses Can Create Right Now

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The Trial Reels Strategy That Actually Works for Local Businesses

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You've seen the headlines: "I grew 3,000 followers this month from trial reels!" but is that actually a strategy small businesses can replicate? In this episode, Kat breaks down the truth about trial ...

28 Touko 9min

My Weekly Content Creation Workflow (And How to Build Yours)

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Ever wonder what a realistic content creation week actually looks like for a small business owner? In this episode, Kat breaks down her entire weekly content flow — from the ongoing research and ideat...

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Forget content "balance". What your business actually needs is a content flow. In this Social SOS episode, Kat answers a question from a brand photographer inside the Social with Kat Club who wants to...

7 Touko 14min

Building Community, Being Consistent, and Bricking our Phones with Kalin Sheick of Sweetwater Floral

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I'm joined by one of my favourite follows of all time, Kalin Sheick — florist, storyteller, boundary queen, and founder of Sweetwater Floral — for an honest conversations about building community on s...

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What Type of Social Media Content Builds Trust the Fastest?

What Type of Social Media Content Builds Trust the Fastest?

This week's podcast episode features a Social SOS — a listener questioner! We dive into one of the most important questions for service providers and coaches: how do you build trust quickly on social ...

20 Huhti 7min

What to Post This Week (for the Makers, Main Street Businesses, and In Person Service Providers)

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I'm just going to tell you what to post. In this episode (the first of a monthly series!), Kat breaks down three ready-to-create posts you can add to your content calendar for the week ahead: low-effo...

13 Huhti 16min

What Is B-Roll (And How to Use It for Your Business)

What Is B-Roll (And How to Use It for Your Business)

"B-roll" gets thrown around a lot in the social media world, but what does it actually mean — and how do you use it well? In this episode, Kat breaks down exactly what B-roll is, how to film it effect...

30 Maalis 17min

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