Smart Speakers: Social Media’s Shift: From Friends to Feeds to Oversight

Smart Speakers: Social Media’s Shift: From Friends to Feeds to Oversight

What happened to social media as a place for connection? In this conversation, Shane Hewitt, Jamie Ellerton, and Lindsay Broadhead explore how platforms like Instagram have evolved from sharing personal updates to prioritizing consumerism. They unpack how algorithms now decide what we see — often ads and influencer content instead of posts from friends. Alongside the critique, they weave in personal anecdotes about style and nostalgia, connecting how identity, expression, and marketing collide online. This episode highlights the growing tension between authentic connection and commercial interests in the digital age.

What do ostrich farming and Jimmy Kimmel have in common? More than you think. In this episode, Shane Hewitt, Jamie Ellerton, and Lindsay Broadhead explore the controversy surrounding a B.C. ostrich farm facing government intervention over avian flu, raising deeper questions about animal rights and state authority. From there, the discussion shifts to late-night TV, where Jimmy Kimmel’s heartfelt monologue sparked conversations about free expression, changing audience expectations, and the future of entertainment in a digital world. Along the way, the group considers how public opinion is shaped by social media, and how even unexpected details — like ostrich oil in skincare — influence broader narratives.

GUEST: Jamie Ellerton, conaptus.com; Lindsay Broadhead, broadheadcomms.ca

Originally aired on 2025-09-24

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