Matt McKie - Stockport County and building community plus lessons from Manchester United

Matt McKie - Stockport County and building community plus lessons from Manchester United

On this episode of the Footballco Business Podcast, we're joined by Matt McKie. Currently a Non-Executive Director at Stockport County, Matt has held senior brand and marketing roles at Manchester United, the IOC, Nike and EA Sports. Matt joins us to discuss his work at Stockport County, the importance of community, challenging Wrexham, and why he can't have the next generation of kids growing up in Stockport and following Manchester City. There are also lessons from his time at United, EA Sports and Nike. This podcast is in partnership with LIONS Sport, taking place June 24th and 25th at Cannes Lions. The new global forum celebrates the power of sports marketing and the business of competition. The programme is now live – featuring the world’s most competitive brands and the people behind them. ⁠ Find out more ⁠.

Jaksot(101)

Creativity in Football & LION Sport at Cannes Lions International Festival of Creativity Preview with Kenny Annan-Jonathan

Creativity in Football & LION Sport at Cannes Lions International Festival of Creativity Preview with Kenny Annan-Jonathan

On the new Footballco Business Podcast, we're joined by Kenny Annan-Jonathan to discuss the role of creatives in sport and what can be expected this year from LIONS Sport - the latest edition to Canne...

23 Huhti 38min

How BBC Sport will Broadcast the World Cup with dock10 - Recorded live at the Broadcast Sport Content Summit

How BBC Sport will Broadcast the World Cup with dock10 - Recorded live at the Broadcast Sport Content Summit

This episode was recorded live at the Broadcast Sport Content Summit and covers BBC Sport and dock10's plans for broadcasting the biggest World Cup ever! Including... How BBC Sport will engage fa...

8 Huhti 34min

Adebayo Akinfenwa - The strongest man in football on creating a player brand in the EFL and launching his own podcast

Adebayo Akinfenwa - The strongest man in football on creating a player brand in the EFL and launching his own podcast

Our guest on the latest Footballco Business Podcast is the strongest man to have played football, Adebayo Akinfenwa. As a player, Bayo didn’t make it to the Premier League, but he built a player bran...

26 Maalis 34min

How Brands Can Win The World Cup with Rio Ferdinand, Homeground's Rachid Ahoyek and YouTube's Joshua Wayoe

How Brands Can Win The World Cup with Rio Ferdinand, Homeground's Rachid Ahoyek and YouTube's Joshua Wayoe

With this Summer's World Cup set to be the noisiest ever, we gathered an expert panel for our recent 'Never Mind the Cliches' event to help brands cut through the noise and make the most of the bigges...

12 Maalis 43min

What the Millwall brand means in 2026 with Chief Commercial Officer, Luke Wilson.

What the Millwall brand means in 2026 with Chief Commercial Officer, Luke Wilson.

As Millwall FC celebrate their 140th anniversary, our guest is the club's Chief Commercial Officer, Luke Wilson. Luke joins us to discuss the club's brand and what it means to be Millwall today, co...

3 Maalis 21min

The most valuable football stadium naming rights in Europe - How much is Spurs' stadium really worth and could New Trafford be the most valuable ever? Ft The Sponsor's Sean Connell

The most valuable football stadium naming rights in Europe - How much is Spurs' stadium really worth and could New Trafford be the most valuable ever? Ft The Sponsor's Sean Connell

On this show, we're speaking to Sean Connel, the Editor of The Sponsor and author of their most recent report on the fair market value of stadium sponsorship in Europe. With Spurs' still looking for ...

17 Helmi 28min

Identifying, localising, and monetising the next generation of fans from The World Football Summit Riyadh

Identifying, localising, and monetising the next generation of fans from The World Football Summit Riyadh

This episode was recorded live at the World Football Summit Riyadh in December 2025 and covers Identifying, localising, and monetising the next generation of fans, featuring a panel including: Moh...

2 Helmi 45min

Football and fashion trends and World Cup expectations for 2026 with Sportsverse's Daniel-Yaw Miller

Football and fashion trends and World Cup expectations for 2026 with Sportsverse's Daniel-Yaw Miller

The relationship between football and fashion has never been bigger, so we're kicking off the New Year with fashion, football and culture journalist Daniel-Yaw Miller to discuss the biggest trends in ...

15 Tammi 28min

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