Inside the Playbook: Shawn Desman and Managers on What Really Makes a Great Artist

Inside the Playbook: Shawn Desman and Managers on What Really Makes a Great Artist

What makes a great artist, and a great manager?

In this conversation, Shawn Desman, Steve Zsirai, and Chad Walsh break down the traits that separate the good from the unforgettable. From delivering “the good stuff” right away to the power of live performance and the rare quality of time feel, they share what truly moves audiences.

The discussion also touches on lessons from Beyoncé, Coldplay, Drake, and legendary producers like Darkchild and Tricky. And just as important, we explore what makes a great manager: vision, empathy, honesty, and the ability to identify opportunities others miss.

Whether you’re an artist or on the management side, this episode is packed with insights to help you elevate your career.

A conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/1uwdpt8Z2i0PmUt70hhc76?si=ekjULlriRweFoLFGxe57Eg


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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22 Joulu 202517min

Inside the Playbook: Nima Nasseri on The One Shift Every Artist Must Make in 2026

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In this clip from The Manager’s Playbook, Nima Nasseri breaks down what it really takes for artists to succeed in today’s digital-first music industry.Nima explains why talent alone isn’t enough anymo...

21 Joulu 202514min

Inside the Playbook: Nima Nasseri on The TikTok Blueprint Every Artist Needs

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In this clip from The Manager’s Playbook, Nima Nasseri breaks down one of the biggest misconceptions in the modern music industry: virality.This isn’t about chasing trends or hoping the algorithm save...

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The Manager’s Playbook 049: Nima Nasseri - Content, Consistency, Algorithms, Artist Strategy & The New Music Industry

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In this episode of The Manager’s Playbook, I sit down with Nima Nasseri, artist manager for Hit-Boy, former VP of A&R Strategy at Universal Music Group, and one of the clearest thinkers in the modern ...

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In this clip from The Manager’s Playbook, host Mauricio Ruiz and Azad Naficy break down one of the biggest questions in the music industry today:Does every artist need a major label or can you build a...

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