Escha Vera - Designing Perplexity’s Comet and Using AI Like an Artist
Dive Club 🤿26 Syys 2025

Escha Vera - Designing Perplexity’s Comet and Using AI Like an Artist

Imagine it’s your first day as a designer at Perplexity... and the VP of Design hands you the keys for their all-new AI browser, [Comet](https://www.perplexity.ai/comet).

That’s the story for [Escha Vera](https://x.com/eschadiol).

So this week’s episode is a deep dive into her design process and what it looks like to use AI like an artist.

- How she designed Comet onboarding experience

- Creating generative invite codes using multiple AI tools

- How she created the Perplexity design system from scratch

- How she productized AI without leading with chat interfaces or prompts

- What are her principles for designing AI experiences that prioritize usability

- + a lot more

- [Soleio](https://www.dive.club/deep-dives/soleio-2) sent the intro to [Henry Modisett](https://www.dive.club/deep-dives/henry-modisett)

- She worked at [Descript](https://x.com/descriptapp) before joining [Perplexity](https://x.com/perplexity_ai)

- Previously worked on [Daylight Computer](https://x.com/daylightco) and Motif

- Collaborating with [Phi Hong](https://www.dive.club/deep-dives/phi-hoang) on branding at Perplexity

- Uses [Suno](https://suno.com/home?wpsrc=Google%20AdWords&wpcid=22042553892&wpscid=173890219393&wpcrid=726251362516&wpkwid=kwd-2827037661&wpkwn=suno&wpkmatch=e&wpsnetn=g&gad_campaignid=22042553892&gbraid=0AAAAA9pWpduFan7icL90FczgyQploCsYi) for music generation and remixing

Jaksot(187)

Designing on expert mode

Designing on expert mode

My #1 source of imposter syndrome is when I see designers prototyping beautiful interactions like this or even this.It’s one thing to create gorgeous interfaces, but crafting complex interactions from...

1 Huhti 20259min

Sam Stephenson - The journey of designing an AI product

Sam Stephenson - The journey of designing an AI product

I use Granola every single day and it’s quickly become a beloved product in the tech community.But it was a winding journey to get there…So in this episode their co-founder and designer, Sam Stephenso...

28 Maalis 202551min

How Ramp and Plaid create a culture of craft💡

How Ramp and Plaid create a culture of craft💡

I’ve spent a lot of time studying how the best design teams operate and two of my favorites are Ramp and Plaid.So this episode shines a light on specific practices they put in place to create a cultur...

25 Maalis 20257min

Ellis Hamburger - Storytelling for today’s top startups

Ellis Hamburger - Storytelling for today’s top startups

What do Raycast, Daylight, Amo, The Browser Co, and Mainframe all have in common?They all hired Ellis Hamburger to help tell their story.So this episode is a bit different...We're going to get away fr...

21 Maalis 202556min

The challenge of designing AI products💡

The challenge of designing AI products💡

AI introduces an opportunity for all kinds of novel interaction patterns.But it creates a whole new category of design challenges too…And this episode breaks down the biggest challenge of all.Colin Du...

18 Maalis 202510min

Alejandro Matamala Ortiz - Designing the future of AI video

Alejandro Matamala Ortiz - Designing the future of AI video

This week’s episode is with Alejandro Matamala Ortiz, the cofounder and Chief Design Officer at Runway—one of the leading generative AI companies in the world today.The way they work is incredibly uni...

14 Maalis 202546min

How to pitch your designs like a pro💡

How to pitch your designs like a pro💡

Most designers fall into the same trap when presenting their ideas.So this ~5 min episode breaks down how to pitch your designs like a pro.Chris AbadGabe Valdivia

11 Maalis 20256min

Christophe Tauziet - Plaid’s culture of craft, tips for CRIT, and lessons from early Facebook

Christophe Tauziet - Plaid’s culture of craft, tips for CRIT, and lessons from early Facebook

This week’s episode is with Christophe Tauziet who is the Head of Design at Plaid—one of today’s leading fintech companies.We go deep into the ways he’s building a culture of craft and the rituals the...

7 Maalis 202555min