817: Culture by Design: How Leaders Drive Strategy, Execution, and Performance with Krista White

817: Culture by Design: How Leaders Drive Strategy, Execution, and Performance with Krista White

In this episode, Krista White, coauthor of Culture Design and cofounder of Culture Design Lab explains how leaders can treat culture as a strategic lever rather than an HR initiative.

1. Culture is inseparable from strategy

Krista stresses that culture cannot be treated as background. It determines whether strategic plans survive contact with execution.

"We were noticing that there was a gap in people knowing how to connect culture with strategy. Our hope is that this book serves as a practical guide."

Leaders who design culture deliberately create alignment and resilience. Those who ignore it risk drift and underperformance.

2. Leadership presence remains essential

Digital tools cannot replace visible leadership.

"Everyone should be able to get five minutes with you. The CEO should not be a high on a hill person who is not reachable."

Walking the floor and observing frontline conditions show employees what leadership values.

3. Rituals make values real

Rituals translate values into behavior. "The rituals that stick are the ones tied directly to your business model and purpose not borrowed from another industry."

4. Resistance is part of the process

Cultural change often meets skepticism. Krista advises leaders to treat adoption like marketing.

"Think of it like marketing. You need many touches before someone clicks buy. Culture change requires consistency and repetition."

Consistency reduces resistance.

5. Context shapes culture

Best practices cannot be copied blindly.

"I used to think there was one right way for culture to look. I learned it is industry and context dependent."

The principle is to design culture that fits your strategy and market position.

6. Leadership lessons that endure

Krista learned two lessons from her father James White that remain relevant for executives

  • Discipline and preparation: "Practice makes perfect."

  • Balance and resilience: Never sacrificing family relationships even under pressure.

7. A broader leadership mission

Krista frames her work around freedom and engagement.

"My why is to do my part in creating a freer and more joyful world for everyone. For me that is through storytelling."

Organizations perform best when employees can bring their full selves to work.

📚 Get Culture Design here: https://shorturl.at/NVrs1

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Jaksot(817)

470: When should you not brand yourself ex McKinsey (Strategy Skills classics)

470: When should you not brand yourself ex McKinsey (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills where we talk about one of the issues that we deal with at Firmsconsulting and which many ex employees of major consulting firms (e.g. ex McKinsey and ex BCG consultants) encounter as they embark on building their own boutique consulting firms or even when they join other consulting firm as employees. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

9 Touko 202210min

469: Great management consultants are artists (Strategy Skills classics)

469: Great management consultants are artists (Strategy Skills classics)

How do you become an outstanding management consultant? Should you excel at analysis? Should you master problem-solving? Should you become the world's most gifted communicator? You could master all of the aforementioned items and still be an average management consultant at best. Great management consultants have all these skills but they have one more quality that makes them great, they are not just competent business people but they are also artists. For this episode, let's revisit one of the classics by Strategy Skills where we explain the mindset we encourage teams to use on the study. This is the mindset I used in my career and it is very different from what you would expect. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

4 Touko 202223min

468: Tesla's strategy. Co-hosted by Bill Matassoni (Strategy Skills classics)

468: Tesla's strategy. Co-hosted by Bill Matassoni (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills with Bill Matassoni, where we discussed a topic about Tesla's strategy. Every now and then, someone comes along and makes the subject of management both fun and insightful. That's what Bill Matassoni has done in his memoir—a combination of compelling stories and contrarian substance—that covers his forty-year career selling what he calls "ephemeral things." In addition to the memoir, Bill plays host to a series of videos that are entertaining, irreverent, and filled with his conviction that marketing is the primary driver of progress in both commercial and social markets. We will soon release Bill Matassoni's memoir and documentary series. If you would like to read a bonus chapter, view advance content and receive other exclusive strategy material, please sign up below. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

2 Touko 202233min

467: Can a functional partner lead the workshop over a sector partner? (Strategy Skills classics)

467: Can a functional partner lead the workshop over a sector partner? (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills, where we discuss whether a strategy (functional) partner can/should lead the workshop over an energy (sector) partner. There is a difference, and the answer is not obvious. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

27 Huhti 202219min

466: Does the strategy workshop offer precise answers? (Strategy Skills Classics)

466: Does the strategy workshop offer precise answers? (Strategy Skills Classics)

For this episode, let's revisit one of the classics by Strategy Skills, where we answer a question, "Does the strategy workshop offer precise answers?" Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

25 Huhti 202214min

465: How to protect yourself from cyber threats (with Adam Levin)

465: How to protect yourself from cyber threats (with Adam Levin)

Welcome to an episode with a recognized expert on cybersecurity, privacy, identity theft, fraud, and personal finance, Adam Levin. In this episode, Adam speaks about various digital threats that individuals and organizations face today. He shares that anyone can be a cyber-crime target: consumers, businesses, companies, or the government. He shares valuable insights about cybersecurity and ways to protect yourself and your organization from cyber-crimes. Adam K. Levin is the Former Director of the New Jersey Division of Consumer Affairs, the founder of CyberScout, and co-founder of Credit.com. He is a graduate of Stanford University and the University of Michigan School of Law. Levin is a sought-after speaker who, during his career in the public and private sectors, has shared his expertise with numerous state and federal regulators and legislative committees, and appeared before a wide variety of organizations—government, law enforcement, public interest, education, human resources, insurance and financial services—throughout the United States and Europe. Levin's mission is to educate consumers, businesses, law enforcement officials, and lawmakers on identity management and protection, privacy, credit, and election security issues. He has appeared on The Today Show, Good Morning America, CBS Evening News, CNBC Closing Bell, MSNBC, Fox Business, Fox & Friends, ABC World News Tonight, ABC News Nightline, PBS Nightly Business Report, and many others. His radio appearances include NPR, ABC News Radio, Bloomberg Radio, the Associated Press Radio, CBS News Radio, 1010 Wins, WTOP and SiriusXM. Levin is also a regular commentator for print and digital journalism, including the New York Times, Associated Press, the Wall Street Journal, the Los Angeles Times, USA Today, and the Chicago Tribune. Check out a fun cybersecurity podcast with Adam Levin: "What the Hack with Adam Levin" is true cybercrime with dad jokes. It's a no-shame zone for anyone who's ever been scammed, hacked, phished or cyber-bushwhacked. Every week, it features fascinating people talking about the terrifying, annoying, embarrassing, or infuriating things they've experienced online. Join consumer affairs veteran Adam Levin with co-hosts Beau "Hack Me" Friedlander and Travis "Here's What Actually Happened" Taylor for a good story and tips on how to make yourself a little harder to hack. Get Adam's book here: Swiped: How to Protect Yourself in a World Full of Scammers, Phishers, and Identity Thieves. Adam Levin: https://amzn.to/3sKTO42

20 Huhti 20221h 6min

464: Should I email the full deck to participants before the strategy workshop? (Strategy Skills classics)

464: Should I email the full deck to participants before the strategy workshop? (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills, where we answer a question, "Should I email the full deck to participants before the strategy workshop?" Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

18 Huhti 202213min

463: What is good marketing? (with Jeff Rosenblum)

463: What is good marketing? (with Jeff Rosenblum)

Welcome to an episode with one of the leading innovators in digital marketing, Jeff Rosenblum. In this episode, Jeff speaks about effective marketing and advertising that both informs and inspires. He shares how businesses can help customers feel empowered to solve their problems and create a better customer experience.  We will learn why businesses that embrace empowerment, transparency, and authenticity are essential in today's marketing world.  Jeff Rosenblum is an author, a documentary filmmaker, and an advertising agency founder. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize dozens of industries. Jeff is the co-writer and director of a groundbreaking documentary about the advertising industry's future, The Naked Brand. It reveals the surprising story about corporations' ability to improve the world, one small step at a time. Jeff is the Founding Partner of Questus, a digital marketing agency that has worked with some of the world's most influential brands, including American Express, Apple, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll's, General Mills, Ford, ESPN, The New York Times, Suzuki Motorcycles, The NFL, The Wall Street Journal, Universal Orlando, Verizon and more. When he's not driving his team and his clients crazy, Jeff is on an Advisory Board for the Make-A-Wish Foundation as well as Special Spectators. Jeff and his family built a school in a remote village in Nepal while working with the BuildOn organization. Despite barely graduating college, he has lectured at some of the world's top universities and presented at some of the marketing industry's most influential conferences. Get Jeff's book here:  Exponential: Transform Your Brand by Empowering Instead of Interrupting. Jeff Rosenblum: https://amzn.to/3EmxAr5   Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

13 Huhti 202256min

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