817: Culture by Design: How Leaders Drive Strategy, Execution, and Performance with Krista White

817: Culture by Design: How Leaders Drive Strategy, Execution, and Performance with Krista White

In this episode, Krista White, coauthor of Culture Design and cofounder of Culture Design Lab explains how leaders can treat culture as a strategic lever rather than an HR initiative.

1. Culture is inseparable from strategy

Krista stresses that culture cannot be treated as background. It determines whether strategic plans survive contact with execution.

"We were noticing that there was a gap in people knowing how to connect culture with strategy. Our hope is that this book serves as a practical guide."

Leaders who design culture deliberately create alignment and resilience. Those who ignore it risk drift and underperformance.

2. Leadership presence remains essential

Digital tools cannot replace visible leadership.

"Everyone should be able to get five minutes with you. The CEO should not be a high on a hill person who is not reachable."

Walking the floor and observing frontline conditions show employees what leadership values.

3. Rituals make values real

Rituals translate values into behavior. "The rituals that stick are the ones tied directly to your business model and purpose not borrowed from another industry."

4. Resistance is part of the process

Cultural change often meets skepticism. Krista advises leaders to treat adoption like marketing.

"Think of it like marketing. You need many touches before someone clicks buy. Culture change requires consistency and repetition."

Consistency reduces resistance.

5. Context shapes culture

Best practices cannot be copied blindly.

"I used to think there was one right way for culture to look. I learned it is industry and context dependent."

The principle is to design culture that fits your strategy and market position.

6. Leadership lessons that endure

Krista learned two lessons from her father James White that remain relevant for executives

  • Discipline and preparation: "Practice makes perfect."

  • Balance and resilience: Never sacrificing family relationships even under pressure.

7. A broader leadership mission

Krista frames her work around freedom and engagement.

"My why is to do my part in creating a freer and more joyful world for everyone. For me that is through storytelling."

Organizations perform best when employees can bring their full selves to work.

📚 Get Culture Design here: https://shorturl.at/NVrs1

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135: How to Run a Case Competition

135: How to Run a Case Competition

We are not fans of case competitions. They do not teach the skills need by BCG and McKinsey nor do they matter when it comes to interviews. The dean of a European business school recently gave us carte-blanche to design the perfect case competition. This long podcast outlines the approach we took and why we followed this approach.

24 Touko 201320min

134: Rise of Asian Female PhD Candidates

134: Rise of Asian Female PhD Candidates

The rise of Asian female doctoral case candidates is one of the most important trends in management consulting. This is a large and dynamic group of case candidates who are underrepresented in consulting firms, poorly mentored and largely ignored. Consulting firms can do better to manage them, and should. We explain how and why. Since late 2011, Firmsconsulting has actively worked with PhD candidates, females in particular, to understand their unique needs and design techniques to address these needs. Much of this can be seen in Season One of the Consulting Offer with Felix.

18 Touko 201317min

133: Failing to Provide Sufficient Case Detail

133: Failing to Provide Sufficient Case Detail

Candidates are typically surprised to hear they have been declined for not providing sufficient details in a case interview. It usually surprises them since they believe they have provided more than enough case information detail. The difference comes down to how consulting firms define "detail". They are looking for facts and the relationships between issues, while candidates tend to speak in broader terms and are not very good at identifying and explaining the linkages between issues.

12 Touko 20134min

132: So-What Rule for FIT And Writing

132: So-What Rule for FIT And Writing

When thinking through a possible FIT / PEI or cover letter response, most candidates settle on the first idea that comes to mind. Future edits of this idea do not alter the idea, but merely rearrange the wording. That is a bad idea. We use the so-what rule when testing candidates. For their responses we constantly ask "so-what" until the candidate arrives at the core reason for their decision / answer. That core reason is what we want candidates to use.

6 Touko 20135min

131: Interviewers Do Not Hate Frameworks

131: Interviewers Do Not Hate Frameworks

That is true. It is myth interviewers do not hate frameworks in case interviews. Interviewers dislike the way the framework is introduced and used by the candidate. Most candidates memorize a framework, look at a case, see the loose link between both and gladly offer the framework without a proper explanation or even making adjustment to the framework. The best approach is to brainstorm unique structures for each case. However, where this is tough to do, candidates should take time to carefully adjust and integrate the framework into the case, using good communication skills.

30 Huhti 20134min

130: How To Treat Your Case Partner Well

130: How To Treat Your Case Partner Well

Your case practice partner is the most important ally you have as you prepare. The problem is that most people completely squander this advantage. They tend to be unclear about their level of preparation and commitment they are willing to make. Many arrive late to practice sessions, prepare poorly and fail to keep track of their partners performance. When a practice partners breaks contact, you are left in the position of having to transfer all that important insight about yourself to a new practice partner and that is just inefficient even if it could be done. This podcast discusses ways to manage the problem.

24 Huhti 20135min

129: Offering Case Solutions Too Early Hurts You

129: Offering Case Solutions Too Early Hurts You

Candidates sometimes prefer to be cautious and offer a solution earlier rather than waiting to fully flesh out the drivers and key issues in a case. The problem with this approach is that if you offer a solution before identifying the problem, it raises concerns to the interviewer about your thinking processes - how can you offer a solution before identifying the problem? This podcast describes this issue in much more detail.

18 Huhti 20135min

128: Productivity is core operations

128: Productivity is core operations

In brainstorming the interviewer is looking for your approach to define an objective function, understand the direct drivers of the function, prioritize the drivers and explain how to manipulate them. There is only one definition for productivity and that is formally used in all studies. Productivity is the total value of outputs over the total cost to deliver those outputs. Other definitions are derivations which assess narrow areas only. A candidate will struggle to understand operations cases unless they understand the concept of productivity.

12 Huhti 20134min

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