SaaS Marketing Weekly30 Syys 2025

#64: LinkedIn Ads Part 2: Using Clay, targeting tools & intent signals, with Jamie Skeels

In part two of the LinkedIn Ads mini-series, Ryan and Jamie dive into how to get your ads in front of the right people. They cover how to use your CRM data to define your ICP, the limitations of LinkedIn’s native targeting filters, and how to supercharge campaigns with intent signals and third-party data tools like Clay, Apollo, and Crunchbase. They also break down how to structure retargeting audiences for maximum impact — including segmenting by pages visited and recency. If you’re wasting ad spend on the wrong audience, this episode shows you how to fix it.

Takeaways:

Don’t decide targeting in a vacuum — use customer and opportunity data from your CRM
Break down data by firmographics: industry, company size, department, region, job title
LinkedIn’s filters are good, but not perfect — industries in particular can be messy
Build account lists with tools like Clay, Apollo, or Cognism for greater accuracy
Enrich lists with intent signals: funding rounds, hiring patterns, leadership changes, M&A
Upload these lists into LinkedIn for laser-focused campaigns with tailored messaging
Retargeting is essential — don’t rely only on cold ads
Segment retargeting audiences by page visited (pricing/demo) and recency (14, 30, 90 days)
LinkedIn Insight Tag lets you retarget all website traffic, not just LinkedIn clicks
Retargeting makes smaller SaaS brands appear bigger, more credible, and front-of-mind

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Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

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Jaksot(103)

#103: How to create great ads that convert on LinkedIn & Meta

In this episode, Ryan sits down with Jamie, Rocket SaaS's paid media and strategy lead, for a deep dive into what actually makes a great ad on LinkedIn and Meta. This is not about targeting or budgets...

14 Heinä 48min

#102: Founder-led sales: why you'll always outsell your own salespeople

In this episode, Ryan makes the case for founder-led sales and explains why, at $7M ARR and over 60 employees, he is still the primary person doing sales at Rocket SaaS. No SDRs, no AEs, just the foun...

7 Heinä 12min

#101: AI search uncovered: how to get your SaaS brand cited by ChatGPT, Claude and Gemini

In this episode, Ryan sits down with Daisy, Rocket SaaS's new Head of SEO and AI Search, to tackle one of the biggest shifts happening in marketing right now. Organic traffic from Google is declining....

30 Kesä 23min

#100: The Greatest Hits

Episode 100. We're marking the milestone by doing something a little different. Ryan takes a step back to reflect on what building a weekly B2B SaaS marketing podcast from scratch actually looks like ...

23 Kesä 24min

#99: How Rocket SaaS flew from $5M to $7M ARR in 90 days

In this episode, Ryan sits down with Jamie to share exactly how Rocket SaaS grew from $5M to $7M ARR in the space of three months. Three things drove it: a pricing restructure, a serious focus on redu...

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#98: Broke freelancer to multi-million $ business. Personal brand and why fundamentals beat AI hacks

In this episode, Ryan steps to the other side of the mic as a guest on Chris Nelson's Human Marketing podcast. It is a wide-ranging conversation covering the full Rocket SaaS story, from starting out ...

9 Kesä 40min

#97: Content audit revealed: what we're changing at Rocket SaaS

In this episode, Ryan sits down with Sam Gocher, Head of Content at Rocket SaaS, to pull back the curtain on the full content audit Sam carried out when he joined the business. From digging into self-...

2 Kesä 25min

#96: 10 ways to find out what your ICP actually wants

In this episode, Ryan flies solo to walk through one of the most underused, undervalued and quietly powerful things in marketing: market research. He shares the survey that reshaped Rocket SaaS's enti...

26 Touko 17min