How Transfer Pricing Can Help Fix a Student Athlete Pay Problem
Talking Tax1 Loka 2025

How Transfer Pricing Can Help Fix a Student Athlete Pay Problem

Ever since student athletes gained the right to be compensated for use of their image in advertisements and merchandise sales, the money has flooded in, but so have some problems. While the athletes can now be compensated for their name, image, and likeness—or NIL—schools still can't directly pay them for playing, and the NCAA has rejected any notion of "pay-for-play." Instead, athletes can receive compensation when merchandise with their name or number is sold or for showing up in advertisements or social media posts for businesses. But the line between NIL and pay-for-play can get blurry. A business owner who wants to support the team could overpay an athlete in an NIL deal, raising a question: Is it a bona fide business deal? On this week's episode of Talking Tax, University of Kentucky professor Stephen Lusch talks with reporter Caleb Harshberger about how transfer pricing and tax law concepts can help show whether the deals are done at reasonable prices that really reflect the value the student brings. Do you have feedback on this episode of Talking Tax? Give us a call and leave a voicemail at 703-341-3690.

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New Congress Will Bring Oversight, Policy Changes

New Congress Will Bring Oversight, Policy Changes

Congress will look very different when it gavels in next year with a new House Democratic Majority and an expanded Republican Senate. On this special post-election episode of “Suspending the Rules”—br...

7 Marras 201831min

What Are the Opportunities in Opportunity Funds?

What Are the Opportunities in Opportunity Funds?

Opportunity zones and opportunity funds were created by the 2017 tax act to encourage business investment in low-income communities. They have attracted a lot of interest because of the tax incentives...

29 Loka 201820min

Intel Unit's Tax Appeal: Only One Judge Really Matters

Intel Unit's Tax Appeal: Only One Judge Really Matters

Intel subsidiary Altera Corp.'s cost-sharing structure—and that of other Silicon Valley companies—lies in the hands of one appellate court judge: Susan Graber. The judge's questioning during recent or...

26 Loka 201812min

Midterm Results Could Alter Tax Policy Landscape

Midterm Results Could Alter Tax Policy Landscape

Several lawmakers on tax-writing committees in both chambers of Congress are facing tough races in the November midterm elections. The outcome of those races will dictate the tax agenda through the en...

22 Loka 201810min

Altera’s Tax Saga—Is It All Just Foofaraw?

Altera’s Tax Saga—Is It All Just Foofaraw?

Intel subsidiary Altera Corp. and the Internal Revenue Service will meet again this month in the 9th Circuit in a case watched by Facebook, Google, and others. A loss for the computer chip-maker could...

12 Loka 201811min

House Prepares to Vote on Tax Cut 2.0 Package

House Prepares to Vote on Tax Cut 2.0 Package

The House will turn its attention to the tax cut 2.0 package this week, with a floor vote possible during the latter half of the week. The House is also eyeing a vote on a budget bill that will fund t...

25 Syys 20186min

Tax Cut 2.0 Package in the Mix for September

Tax Cut 2.0 Package in the Mix for September

House Speaker Paul Ryan (R-Wis.) wants the House to vote by the end of the month on a second round of tax cuts known as Tax 2.0. The package would make some of the temporary provisions in the 2017 tax...

18 Syys 20189min

Altera’s Tax Saga, IRS Administrative Procedure, and the Death of a Judge

Altera’s Tax Saga, IRS Administrative Procedure, and the Death of a Judge

Intel subsidiary Altera Corp., in a case being closely watched by tech companies, suffered a setback when an appeals court reversed a tax court ruling in its favor. Yet before the three-judge panel co...

13 Syys 20188min

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