Business Your Way1 Loka 2025

210: Identity Marketing with Veronica Romney

Most of us are done with bro marketing and sleazy "buy this thing" sales tactics, but are unclear on what's working now and what we should do instead.

That's the topic of today's conversation with Certified Master Marketer, Speaker, and Author Veronica Romney. She (quite literally) wrote the book on identity marketing, and breaks down how to connect with the truest identity of your customer or consumer.

We discuss:

- The difference between marketing and sales

- Meeting people where they're at and avoiding the "expert language trap"

- Looking outside your industry for inspiration

- The power and responsibility of small business

- Why business owners are their own greatest allies and biggest enemies

Caryn: "Coaches are the best sellers on the planet if they realize it."

Veronica: "I agree. There is no better person to speak of your future transformation than the Coach who provides it."

Your homework: Think of the last time you felt inspired, entertained, or educated in a way that made you want to share it. Write down as many as you can think of in 5-10 minutes and use that as a source of inspiration and information for your business marketing.

Get the book, Identity Marketing, here: identitymarketingbook.com

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** If you enjoyed this episode, make sure to hit that subscribe button, share it with a friend, like and/or leave a comment. I appreciate each one! **

Prefer video (with closed captioning)? Head to YouTube: ⁠⁠https://youtu.be/8sK2ysPgSPo

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For Veronica Romney, marketing is the art and science of ethically persuading someone to say "Yes" to what you have to offer. The daughter of Cuban immigrants, Romney grew up with an entrepreneurial spirit and a fascination for human beings, how we define our identities, and what motivates us to act.

With over seventeen years of experience as a marketer, giving keynote speeches, facilitating workshops, and strategically consulting with top performers, Veronica's mission is to empower marketing teams to not only perform better and generate record-breaking revenue results, but to also reignite their passion for their work, fostering a culture of proactivity and long-term commitment within their companies.

When she's not helping audiences and private clients "make it rain," you can find Veronica hosting the weekly Rainmaker Podcast and wrangling her two man cubs among the beautiful oak trees of North Carolina.

Website: veronicaromney.com

Social: @vromney

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To learn more about me, Caryn Gillen, and the work that I do with high-integrity coaches and remarkable humans…

Connect with me on social: I’m ⁠@caryngillen⁠ in all the places.

Or schedule a free Coffee & Clarity Chat.

I have lots of different options (and price points) for how I can support you.

If you think I’m the coach for you, you’re probably right! Message me to connect, and we can figure out together where you fit.

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