Bonnie Kintzer, Trusted Media Brands
Ad Age Insider3 Touko 2018

Bonnie Kintzer, Trusted Media Brands

When Bonnie Kintzer became president and CEO of Trusted Media Brands in 2014, it was still called the Reader's Digest Association. Job number one became bolstering the brand, reviving it financially after a series of bad investments and changing just about everything in the way it operates — starting with the name. In addition to Reader's Digest, the company also publishes Taste of Home, Family Handyman and a number of other titles. Kintzer joins the Ad Lib podcast to explain how Reader's Digest, against all odds, has not only survived. but is thriving. A third of its 12 million monthly readers are millennials she says. She shares the strategy and tactics behind bringing Trusted Media Brands back from two bankruptcies, and the company's digital play across all of its titles.

Jaksot(185)

Bob Pittman, CEO, iHeartMedia

Bob Pittman, CEO, iHeartMedia

If you wrote iHeartMedia off as DOA last year, you may have made the call too soon. Last month the radio giant gained court approval for a plan that would allow it to emerge from bankruptcy. Its CEO, ...

21 Helmi 201943min

Tim Cadogan, CEO, OpenX

Tim Cadogan, CEO, OpenX

Independent ad exchange OpenX raised eyebrows in the programmatic realm last month when it announced a five-year agreement totaling more than $110 million with Google to use its cloud computing servic...

14 Helmi 201938min

Marla Kaplowitz, president and CEO, 4A's

Marla Kaplowitz, president and CEO, 4A's

In a time where there is no shortage of gloom and doom in the agency landscape, the job falls to Marla Kaplowitz to be its biggest booster. Kaplowitz joins this episode of Ad Lib to field questions ab...

7 Helmi 201931min

Laura Hutfless, FlyteVu Agency

Laura Hutfless, FlyteVu Agency

With its first Super Bowl ad, Bumble set out to empower women both in front of and behind the camera. On this special Super Bowl edition of the Ad Lib podcast, Laura Hutfless, partner at FlyteVu Agenc...

31 Tammi 201928min

Azania Andrews, Michelob Ultra

Azania Andrews, Michelob Ultra

Michelob Ultra will air two commercials in Super Bowl LIII – one featuring robots and the other making a direct appeal to female football viewers. Azania Andrews, VP marketing, at the Anheuser-Busch b...

29 Tammi 201930min

Erika Nardini, CEO, Barstool Sports

Erika Nardini, CEO, Barstool Sports

A publisher of podcasts, radio shows and online articles about sports and sports culture, Barstool Sports has a robust commerce and pay-per-view events business to feed its rabidly dedicated fanbase, ...

24 Tammi 201940min

Keith Grossman, Bloomberg Media global chief revenue officer

Keith Grossman, Bloomberg Media global chief revenue officer

Bloomberg Media has been experimenting across the board lately — from its consultancy play to an aggressive over-the-top streaming strategy to TicToc, a video partnership with Twitter. Joining us on t...

17 Tammi 201941min

Meg Goldthwaite, CMO, NPR

Meg Goldthwaite, CMO, NPR

Twenty-one percent of the population now owns at least one smart speaker. A full 14 million people in the U.S. got their first smart speaker device in 2018 — meaning voice as a topic of fascination is...

10 Tammi 201929min

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