Bonnie Kintzer, Trusted Media Brands
Ad Age Insider3 Touko 2018

Bonnie Kintzer, Trusted Media Brands

When Bonnie Kintzer became president and CEO of Trusted Media Brands in 2014, it was still called the Reader's Digest Association. Job number one became bolstering the brand, reviving it financially after a series of bad investments and changing just about everything in the way it operates — starting with the name. In addition to Reader's Digest, the company also publishes Taste of Home, Family Handyman and a number of other titles. Kintzer joins the Ad Lib podcast to explain how Reader's Digest, against all odds, has not only survived. but is thriving. A third of its 12 million monthly readers are millennials she says. She shares the strategy and tactics behind bringing Trusted Media Brands back from two bankruptcies, and the company's digital play across all of its titles.

Jaksot(185)

Sub Rosa founder Michael Ventura gets empathic

Sub Rosa founder Michael Ventura gets empathic

Michael Ventura wrote the book on empathy. Literally. The founder of the New York strategy and design consultancy Sub Rosa is a multi-hyphenate. When he's not advising a portfolio of Fortune 500 clien...

30 Elo 201832min

How Terry Young, CEO of Sparks & Honey, is mapping culture

How Terry Young, CEO of Sparks & Honey, is mapping culture

When Terry Young founded the agency Sparks & Honey in 2012, it was billed as a "next-generation" agency that really gets culture. Last month the Omnicom shop announced that it was — you guessed it — r...

23 Elo 201830min

USA Today Network CRO Kevin Gentzel

USA Today Network CRO Kevin Gentzel

A zen koan for 2018: How, as a media company today, does one build both scale and trust? It might be easy to cultivate one, but it often comes at the expense of the other. The USA Today Network has ma...

16 Elo 201838min

Arnold Worldwide CEO Kiran Smith

Arnold Worldwide CEO Kiran Smith

On the first day of her job as CEO, Kiran Smith broke her left foot. What could easily be interpreted as a bad omen turned out to be a blessing in a cast: Smith says the boot she's had to wear these p...

9 Elo 201825min

Carla Serrano,  CEO of Publicis New York and Chief Strategy Officer of PublicisCommunications

Carla Serrano, CEO of Publicis New York and Chief Strategy Officer of PublicisCommunications

Publicis Groupe has had quite a year. In June of 2017 Maurice Levy stepped down as the holding company's CEO, handing the reins over to Arthur Sadoun. That same month, the company made waves at Cannes...

3 Elo 201824min

Bill Holiber, President & CEO of US News

Bill Holiber, President & CEO of US News

For a publication with "news" in its title US News doesn't focus much on what's happening in the papers these days. Formerly known as US News and World Report, the publisher is perhaps best known to t...

18 Heinä 201832min

Maria Bartiromo, Fox Business

Maria Bartiromo, Fox Business

The Fox Business anchor joined the "Ad Lib" podcast before her news-making interview with President Trump last week. Here, Bartiromo discusses her evolution from a CNBC pioneer—where she was the first...

10 Heinä 201846min

Mark DiMassimo, CEO of DiMassimo Goldstein

Mark DiMassimo, CEO of DiMassimo Goldstein

With 22 years heading up an independent agency under his belt, DiMassimo Goldstein's Mark DiMassimo believes traditional advertising's days are numbered. Of course, he would say that. A long-ago JWT c...

5 Heinä 201833min

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