Ogilvy Worldwide CEO John Seifert
Ad Age Insider17 Touko 2018

Ogilvy Worldwide CEO John Seifert

Earlier this year, John Seifert announced that Ogilvy would be undergoing a "refounding," which he dubbed the shop's "Next Chapter." A 39-year veteran of the legendary agency, Seifert joins us to talk about what that entails. "Times are tough" he says in his surprisingly candid fashion. Not just at Ogilvy, but across the board — including for the agency's clients. We discuss the encroachment of the consultancies into the advertising space. We'll hear his take on his former boss, Martin Sorrell, and what his departure from WPP means for the holding company. We also get to hear some personal stories about David Ogilvy himself and why, as a child of a single mother in 1950s, the #MeToo and Times Up/Advertising movements resonate with Seifert personally.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(213)

Weekly Report: Creators are betting on equity over paid partnerships

Weekly Report: Creators are betting on equity over paid partnerships

This week on Ad Age Insider's Weekly Report: creators like Alix Earle are increasingly chasing equity stakes instead of traditional brand deals, and what it reveals about creators becoming long-term b...

30 Heinä 7min

Small Agencies are Winning Business with these 2026 Moves, with Judy Pollack, Brian Bonilla and Ewan Larkin

Small Agencies are Winning Business with these 2026 Moves, with Judy Pollack, Brian Bonilla and Ewan Larkin

The leaders of the 2026 Ad Age Small Agency Awards—Judy Pollack, Brian Bonilla and Ewan Larkin—break down what actually separated this year's winners from the pack. They dig into why small shops are d...

24 Heinä 28min

Weekly Report: Taco Bell's trust test during cyclosporiasis crisis

Weekly Report: Taco Bell's trust test during cyclosporiasis crisis

This week on Ad Age Insider's Weekly Report: Taco Bell's Cyclospora outbreak and what it reveals about crisis communications, food safety, and brand trust. Plus, four Madwell alumni launch independent...

23 Heinä 7min

Weekly Report: Starbucks' Culture Play, Predictive AI Targeting, Emmy-Nominated Ads

Weekly Report: Starbucks' Culture Play, Predictive AI Targeting, Emmy-Nominated Ads

This week on Ad Age Insider's Weekly Report: Starbucks leans into culture over explanation with its 'Pink Energy' platform, built around the fan-favorite Pink Drink. Gary Vaynerchuk takes a personal s...

16 Heinä 6min

2026 ad budget check-in: where media money's moving, with Brandon Doerrer

2026 ad budget check-in: where media money's moving, with Brandon Doerrer

Ad Age Media Reporter Brandon Doerrer gives a midyear check-in on 2026 ad spend, and breaks down the insights behind the data. He gets into why budgets are holding steady despite the economic pressure...

10 Heinä 25min

Weekly Report: How 2 indie shops beat larger rivals for a $550M account

Weekly Report: How 2 indie shops beat larger rivals for a $550M account

This week on Ad Age Insider's Weekly Report: how two indie agencies—Butler, Shine, Stern & Partners and Canvas Worldwide—beat holding company giants Stagwell and Publicis for California Lottery's $550...

9 Heinä 6min

Weekly Report: Alex Cooper says ad agencies are the problem

Weekly Report: Alex Cooper says ad agencies are the problem

In Ad Age Insider's July 2 Weekly Report: inside Alex Cooper's pitch to brands at Cannes Lions; why Mr. Clean is going after beauty creators; how brands are combating conquesting on ChatGPT; how Q3 ad...

2 Heinä 7min

Cannes Lions takeaways: Lessons for marketers to carry through 2026

Cannes Lions takeaways: Lessons for marketers to carry through 2026

On this week's episode of Ad Age Insider, host Parker Herren recaps the news, trends and takeaways that have emerged from the 2026 Cannes Lions International Festival of Creativity. Hear reactions and...

26 Kesä 12min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
ostan-asuntoja-podcast
rss-oivalluksia-rahasta-elamasta
oppimisen-psykologia
rss-rahapodi
rahapuhetta
rss-10x-finland
rss-hilden-kaira-podcast
rss-rikasta-elamaa
rss-perho-rajoilla
rss-rahataito-podcast
pomojen-suusta
hyva-paha-johtaminen
raharesepti
rss-paikoillenne-valmiit-laakikseen
rss-karon-grilli
rss-seuraava-potilas
rss-inderes