Mastercard CMO Raja Rajamannar
Ad Age Insider7 Kesä 2018

Mastercard CMO Raja Rajamannar

An expansive marketer in an era of the incredible shrinking CMO, Rajamannar joins the Ad Lib podcast to discuss what he calls the CMO existential crisis. We talk about marketing at scale in a time when people hate ads and have the power to block them, the surprising durability of the 20-year-old "Priceless" campaign and increasing gender diversity at his company's ranks. We also talk about a recent Mastercard campaign that received a bit of social media backlash for promising to donate meals to starving children every time footballers Lionel Messi and Neymar Jr score a goal during the World Cup – an ad that the company ended up pulling.

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Troy Ruhanen, president and CEO, TBWA Worldwide

Troy Ruhanen, president and CEO, TBWA Worldwide

An Aussie giant of a former Rugby player, Troy Ruhanen joined TBWA as president and CEO four years ago. Today he joins us on the Ad Lib podcast to spill some tea on his competitors — including WPP and...

25 Loka 201835min

Frances Webster, co-founder and CEO, Walrus

Frances Webster, co-founder and CEO, Walrus

Launched in 2005 in the ashes of Mad Dogs and Englishmen, Walrus is a fiercely independent shop that's worked with such clients as Amazon, HBO, and Staples. Frances Webster — who co-founded Walrus wit...

18 Loka 201823min

Andrew McKechnie, chief creative officer at Verizon

Andrew McKechnie, chief creative officer at Verizon

For the past 18 months, Andrew McKechnie has been building Verizon's in-house agency, 140. It's no easy task. Networks, unlike the smartphones that run on them, are tough to make especially sexy. Stil...

11 Loka 201838min

Jon Steinberg, Cheddar founder

Jon Steinberg, Cheddar founder

After a five-year stint at BuzzFeed and a brief run as the CEO of DailyMail.com the last thing you would probably think to do is start a TV network. From scratch. Yet that's precisely what Jon Steinbe...

4 Loka 201832min

Refinery29's Philippe von Borries and Piera Gelardi

Refinery29's Philippe von Borries and Piera Gelardi

As two of the four co-founders of media and entertainment company Refinery29, Philippe von Borries and Piera Gelardi have used a pro-women, taboo-shattering ethos to build a behemoth catering to the i...

27 Syys 201837min

Nick Brien, CEO Americas of Dentsu Aegis Network

Nick Brien, CEO Americas of Dentsu Aegis Network

"We're not in the advertisement business. We're in the engagement business," says Nick Brien, CEO of Dentsu Aegis Network Americas. The advertising company was formed in 2013 to manage parent company ...

20 Syys 201835min

Studio 71 co-founder Reza Izad

Studio 71 co-founder Reza Izad

Chances are, even if you are an avid consumer of short form streaming videos, you've never heard of Studio 71. But you've seen their work — or at least your kids have. From Canadian YouTube superstar ...

13 Syys 201837min

Wondery founder and CEO Hernan Lopez

Wondery founder and CEO Hernan Lopez

When Hernan Lopez left his post as president and CEO of Fox International Channels in 2016 to launch a podcast company people asked him a straightforward question: Are you nuts? But he saw parallels b...

6 Syys 201829min

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