How Terry Young, CEO of Sparks & Honey, is mapping culture
Ad Age Insider23 Elo 2018

How Terry Young, CEO of Sparks & Honey, is mapping culture

When Terry Young founded the agency Sparks & Honey in 2012, it was billed as a "next-generation" agency that really gets culture. Last month the Omnicom shop announced that it was — you guessed it — repositioning as a technology-led cultural consultancy. If it sounds like yet another agency scrambling to maintain relevance with buzzwords, Young says it's an outward reflection of what they've been up to internally for years. He joins us on the Ad Lib podcast to talk about how the agency maps culture. Every day at noon everyone stops what they're doing for an hour for a briefing that distills the Internet's latest (and next) obsessions. We get into what frontiers fascinate him today – space and voice top the list -- and how a mid-career Peace Corps stint continues to inspire.

Jaksot(185)

AI in 2026: What's hype vs. what's real, with Garett Sloane

AI in 2026: What's hype vs. what's real, with Garett Sloane

Ad Age Chief Technology Reporter Garett Sloane discusses how to separate artificial intelligence noise from real utility, the state of chatbot shopping, AI brand readiness and tools marketers are crea...

21 Marras 202525min

Starbucks' Bearista cup and viral drop strategy, with Gillian Follett

Starbucks' Bearista cup and viral drop strategy, with Gillian Follett

Ad Age reporter Gillian Follett breaks down why brands are leaning into the limited-edition strategy, the elements of a successful product drop strategy and more holiday social media trends. Plus, wha...

14 Marras 202523min

AI and entry-level ad roles—how marketers, educators and junior talent are adapting, with Lindsay Rittenhouse

AI and entry-level ad roles—how marketers, educators and junior talent are adapting, with Lindsay Rittenhouse

Ad Age Senior Reporter Lindsay Rittenhouse explains how AI is automating work typically done by entry-level talent, and how marketers and educators are responding by training students and junior staff...

7 Marras 202522min

Can RFK Jr. ban pharma ads? What it means for marketers, with Jack Neff

Can RFK Jr. ban pharma ads? What it means for marketers, with Jack Neff

Ad Age Editor-at-Large Jack Neff explains why pharma ads can't be banned, and how the Trump administration is cracking down on marketers. Plus, what stricter regulation would mean for creatives and ho...

31 Loka 202524min

Best Halloween ads 2025, with Tim Nudd

Best Halloween ads 2025, with Tim Nudd

Ad Age creativity editor Tim Nudd crowns the top spooky season marketing campaigns in the first-ever Halloween Marketing Awards. He also digs into the trends behind October's best work, including why ...

24 Loka 202525min

Social bots and brand crises—how to fight fake accounts, with Erika Wheless

Social bots and brand crises—how to fight fake accounts, with Erika Wheless

Ad Age marketing reporter Erika Wheless describes the growth of AI-generated bot networks that fuel large percentages of current brand controversies. In the episode, Wheless breaks down how to identif...

17 Loka 202524min

Bad Bunny and brands: Hispanic engagement lessons, with Adrianne Pasquarelli

Bad Bunny and brands: Hispanic engagement lessons, with Adrianne Pasquarelli

Ad Age senior marketing reporter Adrianne Pasquarelli breaks down takeaways from the controversy surrounding the NFL's Bad Bunny pick for 2026's Super Bowl Halftime Show. Listen to hear data on U.S. H...

10 Loka 202521min

Agencies under pressure—who survives, who shifts: Ad Age Future of Advertising 2030

Agencies under pressure—who survives, who shifts: Ad Age Future of Advertising 2030

Ad Age reporters go deep on the future of marketing agencies, from consolidation to AI in-housing. Listen to hear more on the potential demise of mid-size agencies, resurgence of social media agencies...

3 Loka 202514min

Suosittua kategoriassa Politiikka ja uutiset

aikalisa
rss-ootsa-kuullut-tasta
tervo-halme
ootsa-kuullut-tasta-2
politiikan-puskaradio
viisupodi
rss-podme-livebox
et-sa-noin-voi-sanoo-esittaa
rss-asiastudio
otetaan-yhdet
rss-vaalirankkurit-podcast
the-ulkopolitist
linda-maria
rikosmyytit
rss-mina-ukkola
rss-kaikki-uusiksi
rss-merja-mahkan-rahat
radio-antro
rss-polikulaari-humanisti-vastaa-ja-muut-ts-podcastit
rss-raha-talous-ja-politiikka