No. 1 Sugar Expert: 17 Seconds Of Pleasure Can Rewire Your Brain!

No. 1 Sugar Expert: 17 Seconds Of Pleasure Can Rewire Your Brain!

Dr. Robert Lustig, a world-leading expert on sugar addiction, metabolism, ultra-processed food, and artificial sweeteners, reveals how they fuel obesity, dementia, dopamine overload, and addiction - and the dangers of RFK Jr.’s health approach. Dr. Robert Lustig is a neuroendocrinologist and expert on sugar, obesity, and the science of addiction, whose groundbreaking new research reveals how the 4 major health crises are all interconnected and driven by stress. He is also the bestselling author of books such as, ‘Metabolical’, and ‘Fat Chance’. He explains: ◼️Why 29% of Americans are depressed and how food plays a hidden role ◼️How 17 seconds of pleasure can rewire your brain for lifelong addiction ◼️How the food industry secretly engineers addiction and fuels chronic disease ◼️Why 95% of Alzheimer’s risk is environmental and completely preventable ◼️The dangerous link between dopamine spikes and brain cell death (00:00) Intro (02:28) The Hostage Brain (06:24) Dopamine and the Pain of Lacking Control (09:32) Tolerance Is the Start of Addiction (10:39) If You Depend on Anything, It's Bad (11:25) Is Dopamine Fasting the Cure? (13:25) Can You Rewire Your Brain Away from Sugar Cravings? (15:15) The Shocking Link Between Dementia and Diet Products (22:39) Proteins (25:32) Is Alzheimer's Genetic or Environmental? (28:56) Ketones (33:08) Ultra-Processed Foods Are Poison (34:26) Reengineering Ultra-Processed Food to Be Healthy (39:41) What Needs to Change in the USA (45:06) RFK and Vaccination in the USA (51:56) Important Message About Where You Get Your Information (55:27) Ads (56:29) Practical Steps to Fix Your Addiction (01:01:24) If You Have an Inflamed Brain, You Can't Love (01:04:08) Are Our Diets Making Us Lonely? (01:08:03) Your Vagus Nerve Needs to Be Healthy (01:08:44) Do Vagus Nerve Stimulators Work? (01:10:53) The Real Truth About Ozempic (01:16:08) Can Ozempic Help with Addiction? (01:18:45) Practical Tips to Lose Weight and Eat Less Ultra-Processed Food (01:22:02) The Dangers of Drinking Soda (01:24:22) Younger People Are Getting Cancer More Than Ever (01:27:35) Ads (01:34:29) Does Exercise Help Lower Your Sugar Consumption? (01:36:27) Almost Half of the Population Is Pre-Diabetic (01:39:38) Glucose Monitors (01:41:58) Psychedelics Follow Dr Robert: Instagram - https://bit.ly/3KkR9ce Website - https://bit.ly/48MtKdA You can purchase Dr Robert’s book, ‘Metabolical: The Lure and the Lies of Processed Food, Nutrition, and Modern Medicine’, here: https://amzn.to/48Cme56 Research document: https://stevenbartlett.com/wp-content/uploads/2025/10/DOAC-Robert-Lustig-Independent-Research-further-reading.pdf The Diary Of A CEO: ◼️Join DOAC circle here - https://doaccircle.com/ ◼️Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook ◼️The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt ◼️The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb ◼️Get email updates - https://bit.ly/diary-of-a-ceo-yt ◼️Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb Sponsors: Pipedrive - http://pipedrive.com/CEO Stan Store - https://stevenbartlett.stan.store for your 14-Day free trial

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E19: Luke Massie - I Have Nothing To Hide

E19: Luke Massie - I Have Nothing To Hide

In this chapter I had the privilege of sitting down with Luke Massie, owner and founder of Vibe tickets. Luke has recently been swarmed with bad press due to his business declaring bankruptcy, to which he then chose to buy back him self. I sat down with Luke to hear his side of the story and to ask him why he thinks he's being attacked for his business decisions. Learn more about your ad choices. Visit megaphone.fm/adchoices

11 Kesä 20181h 14min

E18: Chris 'Drama' Pfaff - Dealing with Fame, Anxiety and Addiction

E18: Chris 'Drama' Pfaff - Dealing with Fame, Anxiety and Addiction

In Chapter Eighteen I'm honoured to invite Drama aka Chris Pfaff, founder of the internationally renowned Young & Reckless streetwear brand. After creating a fashion powerhouse with no prior business experience or a college education, I wanted to find out what drives him and the lessons he's learnt along the way. We discuss the struggles of being an entrepreneur, the pressures of being a reality tv star and his addiction to alcohol and Xanax. Learn more about your ad choices. Visit megaphone.fm/adchoices

4 Kesä 20181h 4min

E17: Marriage, Mental Health, Masturbation

E17: Marriage, Mental Health, Masturbation

Damn, it's been a long time, this the first episode on my new US journey. In this chapter I explain why an elderly couple made me jealous, debunk a common myth around visualisation and discuss marriage, mental health and masturbation. What a weird ending. Learn more about your ad choices. Visit megaphone.fm/adchoices

27 Touko 201832min

E16: I Am Jealous Of Death

E16: I Am Jealous Of Death

This is my favourite episode I've recorded alone. In this chapter I discuss the goals and dangers of moving to New York, explain the reason why I'm jealous of death, an unpredicted problem this week almost cost the business millions and of course, no episode would be complete without a development in my relationship status. Learn more about your ad choices. Visit megaphone.fm/adchoices

22 Huhti 201834min

E15: Gerard Adams - A $50m Elite Exit

E15: Gerard Adams - A $50m Elite Exit

In this Chapter, I meet Gerard Adams - A born entrepreneur. He takes us through his journey of struggle, success & tough decisions as he grew one of the most popular online publishers - Elite daily, through to it's sale to the Daily Mail. Now heading up an incubator for entrepreneurs in Fownders, Gerard's mission is bigger than ever. Learn more about your ad choices. Visit megaphone.fm/adchoices

16 Huhti 201841min

E14: John Vincent - Building A Restaurant Empire

E14: John Vincent - Building A Restaurant Empire

In Chapter Fourteen, I'm honoured to invite John Vincent, Co-Founder of hugely popular healthy eating fast food chain Leon. Having built an empire of 52 restaurants, I wanted to find out what drives him and the lessons he's learnt along the way. Tragically, John's father passed away a week prior to our conversation, and he discusses what his fathers influence has taught him. Learn more about your ad choices. Visit megaphone.fm/adchoices

9 Huhti 201852min

E13: Why We're All F*cked Up

E13: Why We're All F*cked Up

In this chapter, I discuss the importance I've learnt this past week in first impressions, the reason why we're ALL f*cked up and how we can use that to our advantage, the 20 reasons why you shouldn't be an entrepreneur, and I update on my new journey in moving to New York and as always, my relationship status.. Learn more about your ad choices. Visit megaphone.fm/adchoices

19 Maalis 201848min

E12: Sacha Lord's Diary - The King of Nightlife

E12: Sacha Lord's Diary - The King of Nightlife

In this chapter I invite Sacha Lord onto the podcast to share his diary. From the halcyon days at Manchester's famed Hacienda, to building the iconic Warehouse Project & Parklife, Sacha is a true party mastermind, and as you can imagine, he's got a lot of stories to tell from along the way.. Learn more about your ad choices. Visit megaphone.fm/adchoices

5 Maalis 201858min

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