3232: IT Press Tour Insights: Redefining Backup-as-a-Service with Auwau

What does it take to simplify the chaos of multi-vendor data protection while keeping sovereignty, scalability, and automation firmly in sight?

In this episode, I'm joined by Thomas Bak, CEO of Auwau, to explore how his company's Cloud Utility platform is helping managed service providers and enterprise IT teams redefine control and efficiency.

I had the pleasure of meeting Thomas at the IT Press Tour, where he shared not only the story behind Cloud Utility but also how Auwau is supporting white-labeling, API-first workflows, and fully integrated billing automation.

This isn't about adding yet another tool to the tech stack. It's about building a self-service-first platform that acts as a single control point for complex, multi-tenant environments. Cloud Utility enables service providers and internal IT departments to operate with greater transparency and agility, from backup and object storage to role-based access and recurring billing.

Thomas also opens up about why many customers still demand on-prem deployments, especially in sectors where data residency and control are non-negotiable. His perspective on how service providers can offer branded experiences for resellers while maintaining central governance is especially relevant in today's compliance-driven climate.

We also discuss how Auwau's background as an MSP shaped its customer-centric approach to product development, and why flexibility across technologies like IBM Storage Protect, Rubrik, and Cohesity is baked into the product's core.

If your business is struggling to scale its data protection offerings or looking for better ways to serve distributed teams and clients, this is a conversation you won't want to miss. How are you future-proofing your infrastructure without losing visibility or control? Let's explore that together.