BONUS Creating Delightful Products With Nesrine Changuel
BONUS: Nesrine Changuel shares how to create emotionally connected, delightful products! In this BONUS episode, we explore the concept of product delight with Nesrine Changuel. Nesrine shares insights from her extensive experience at companies like Skype, Spotify, Google Meet, and Chrome to help us understand how to create lovable tech experiences that drive user loyalty and differentiation. We explore the Delight Grid Framework she created, and discuss the importance of emotional connection in product design. We also touch on practical ways to incorporate delight into everyday product decisions. The Essence of Delight in Products "Creating emotional connection between users and products... What I'm usually vocal about is that it's not enough to solve functional needs if you want to create sustainable growth, and more particularly if you want to have your users love the product and create habits using your product." Nesrine explains that while most companies know how to solve functional problems, truly delightful products go beyond functionality to create emotional connections with users. This connection comes from anticipating user needs and surprising them on both functional and emotional levels. She emphasizes that delight emerges when users experience both joy and surprise simultaneously, which is key to exceeding expectations and building brand loyalty. Moving Beyond User Complaints "Most features that are built in products are coming from users' complaints... What I'm trying to be clear about is that if you want to build an emotional connection, it's about opening up a little bit more of your source of opportunities." Many teams focus primarily on addressing user complaints, which puts them in a reactive position. Nesrine encourages organizations to anticipate user needs by engaging with users in comfortable environments before problems arise. She suggests looking beyond direct feature requests and investigating how users feel while using the product, how they experience the journey, and what emotions arise during the experience. This proactive approach opens new opportunities for creating delightful experiences that users may not explicitly request. In this segment we refer to the KANO model for categorizing product features. Understanding Emotional Demotivators: The Zoom Fatigue Example "I tried to interview many users and realized that, of course, with the fact that we all moved into video conferencing, some demotivators started to surface like boredom, low interaction, overwhelm. There was a term that started to show up at the time - it's called zoom fatigue." Nesrine shares how her team at Google Meet tackled emotional demotivators by first deeply understanding them. By investigating "Zoom fatigue," they discovered through Stanford research that one major cause was the fatigue from constantly seeing yourself on screen. This insight led them to develop the "minimize self view" feature, allowing users to broadcast their video without seeing themselves. This example demonstrates how understanding emotional pain points can lead to features that create delight by addressing unspoken needs. The Delight Grid Framework "We want to delight the users, but because we don't know how, we end up only doing performers or hygiene features." Nesrine introduces her Delight Grid Framework, which helps product teams balance functional and emotional needs. The framework begins by identifying emotional motivators through empathetic user research. These motivators are then placed in a grid alongside functional needs to classify features as: Low Delight: Features that only solve functional needs Surface Delight: Features that only address emotional needs (like celebratory animations) Deep Delight: Features that solve both functional needs and emotional motivators She emphasizes that the most successful products prioritize deep delight features, which create lasting emotional connections while solving real problems. Detecting Opportunities Through User Journey Mapping "I use customer journey maps... One of the elements is feelings... If you do the exercise very well and put the feeling element into your journey map, you can draw a line showing peak moments and valley moments - these are pivotal moments for connecting with users at the emotional level." Nesrine advocates for using customer journey maps to identify emotional highs and lows throughout the user experience. By focusing on these "pivotal moments," teams can find opportunities to amplify positive emotions or transform negative ones into delightful experiences. She encourages teams to celebrate positive emotional peaks with users and find ways to turn valleys into more positive experiences. Real-World Example: Restaurant QR Code Payment "The waiter came with a note, and on the note, there is a QR code... What a relief that experience was! I've been very, very surprised, and they turned that moment of frustration and fear into something super fun." Nesrine shares a delightful dining experience where a restaurant transformed the typically frustrating moment of splitting the bill by providing a QR code that led to an app where diners could easily select what they ordered and pay individually. This example illustrates how identifying emotional pain points (bill-splitting anxiety) and addressing them can turn a negative experience into a memorable, delightful one that creates loyal customers. Creating a Culture of Delight Across Teams "It's very important to have the same language. If the marketing team believes in emotional connection, and the designer believes in emotional connection, and then suddenly engineers and PMs don't even know what you're talking about, that creates a gap." For delight to become central to product development, Nesrine emphasizes the importance of creating a shared language and understanding across all teams. This shared vision ensures everyone from designers to engineers is aligned on the goal of creating emotionally connected experiences, allowing for better collaboration and more cohesive product development. Recommended Reading Nesrine refers us to Emotional Design by Don Norman Designing for emotion, by Aaron Walter And Dan Olsen's The Lean Product Playbook About Nesrine Changuel Nesrine Changuel is a product leader, coach, and author with over a decade of experience at Skype, Spotify, Google Meet, and Chrome. She specializes in designing emotionally connected, delightful products. Her book, Delight, introduces a framework for creating lovable tech experiences that drive user loyalty and differentiation. You can link with Nesrine Changuel on LinkedIn and follow Nesrine's website.
3 Touko 39min
Beyond the Backlog—How Great Product Owners Embrace Team Collaboration | Carmen Jurado
Carmen Jurado: Beyond the Backlog—How Great Product Owners Embrace Team Collaboration The Great Product Owner: Standing with the Team Carmen shares that the best Product Owners she's encountered are those who stand with their teams. Drawing from her own recent experience as a Product Owner, she emphasizes the importance of being there for your team, recognizing that they make you look good. Great Product Owners understand that achievements are team efforts, not individual accomplishments. Carmen also highlights that exemplary Product Owners have a deep understanding of the goals, values, and principles of Agile methodologies, allowing them to better support their teams and leverage agile practices effectively. In this segment we refer to the book Generative AI in a Nutshell. The Bad Product Owner: The Novice Who Does Everything Carmen describes a common anti-pattern she encountered: the inexperienced Product Owner who attempts to handle everything independently. This particular PO was preparing reviews and planning sessions alone, feeling that these events wouldn't happen otherwise. The team wasn't engaged, and the backlog had ballooned to over 300 items. Carmen helped this PO sort through the backlog to start with a clean slate and conducted a stakeholder mapping session to manage difficult stakeholders, particularly a CFO who was treating the PO as merely a scribe. They also worked to involve the team in Scrum events, reducing the burden on the PO. Carmen emphasizes the importance of keeping the team updated on process changes and the value of having a PO who can openly discuss their challenges. Self-reflection Question: As a Scrum Master, how can you help both experienced and novice Product Owners find the right balance between taking ownership and enabling team participation? [Scrum Master Toolbox Podcast Recommends] 🚀 Global Agile Summit 2025 Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories. 🌍 Connect with global Agile leaders. 💡 Learn practical strategies for impact. 🔥 Break free from Agile fatigue and become a Pragmatic Innovator Check Full Program [Scrum Master Toolbox Podcast Recommends] About Carmen Jurado Carmen describes herself as an "agile storyteller" and has spoken at multiple agile conferences, covering topics such as psychological safety and imposter syndrome. Known for her enthusiasm and creativity, Carmen enjoys designing her own gamified retrospectives. She is an agile coach and business agility trainer, and is also active in the non-profit organization Women in Agile. You can link with Carmen on LinkedIn.
2 Touko 18min
The Power of Constructive Feedback in Building Trust in Agile Teams | Carmen Jurado
Carmen Jurado: The Power of Constructive Feedback in Building Trust in Agile Teams Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Carmen identifies the hallmark of a successful team as one that allows itself to be vulnerable. Success isn't just about positive feedback but creating an environment where team members feel safe to discuss mistakes openly. She shares an experience where a team member made an error that caused a significant project delay, prompting other team members to complain. Instead of allowing this to create division, Carmen facilitated an open discussion where the team member acknowledged their mistake and received constructive feedback from colleagues. This exchange built trust and demonstrated that the team had developed the psychological safety needed to hold each other accountable. Carmen emphasizes that this accountability for work and agreements is a responsibility that belongs to the entire team, not just the Scrum Master. Self-reflection Question: How can you foster greater psychological safety in your team so members feel comfortable addressing mistakes directly with each other? Featured Retrospective Format for the Week: Golden Apples Carmen recommends the "Golden Apples" retrospective format, which draws inspiration from Greek mythology. This creative format incorporates feedback questions about sprints and the team, with game elements that introduce friendly competition. Carmen typically reserves this format for festive times of the year to boost team morale. She also mentions her fondness for movie-themed retrospectives and encourages Scrum Masters to invest time in creating fun, creative retrospective experiences that engage the team. In this segment, we refer to Norm Kerth's Retrospective Prime Directive. [Scrum Master Toolbox Podcast Recommends] 🚀 Global Agile Summit 2025 Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories. 🌍 Connect with global Agile leaders. 💡 Learn practical strategies for impact. 🔥 Break free from Agile fatigue and become a Pragmatic Innovator Check Full Program [Scrum Master Toolbox Podcast Recommends] About Carmen Jurado Carmen describes herself as an "agile storyteller" and has spoken at multiple agile conferences, covering topics such as psychological safety and imposter syndrome. Known for her enthusiasm and creativity, Carmen enjoys designing her own gamified retrospectives. She is an agile coach and business agility trainer, and is also active in the non-profit organization Women in Agile. You can link with Carmen on LinkedIn.
1 Touko 15min
Lean Change Management, How to Design Change with Those Affected | Carmen Jurado
Carmen Jurado: Lean Change Management, How to Design Change with Those Affected Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Carmen discusses the critical mistakes organizations make when implementing change without adequate communication and employee involvement. She highlights how employees are often simply informed of new methods without any prior communication, creating resistance and disengagement. Carmen advocates for involving employees early in the change process, suggesting that representatives participate in the design phase and provide feedback on change plans. She emphasizes that Scrum Masters can grow by facilitating this involvement, encouraging co-creation of change through approaches like Lean Change Management. Carmen also shares a practical tip: involve your biggest critics in the change design, transforming them from obstacles into co-creators of the solution. Self-reflection Question: How might you better involve team members in designing change processes rather than simply announcing changes to them? [Scrum Master Toolbox Podcast Recommends] 🚀 Global Agile Summit 2025 Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories. 🌍 Connect with global Agile leaders. 💡 Learn practical strategies for impact. 🔥 Break free from Agile fatigue and become a Pragmatic Innovator Check Full Program [Scrum Master Toolbox Podcast Recommends] About Carmen Jurado Carmen describes herself as an "agile storyteller" and has spoken at multiple agile conferences, covering topics such as psychological safety and imposter syndrome. Known for her enthusiasm and creativity, Carmen enjoys designing her own gamified retrospectives. She is an agile coach and business agility trainer, and is also active in the non-profit organization Women in Agile. You can link with Carmen on LinkedIn.
30 Huhti 15min
The Power of Being Heard, Turning Critics Into Agile Advocates | Carmen Jurado
Carmen Jurado: The Power of Being Heard, Turning Critics Into Agile Advocates Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Carmen shares how she was asked to step in as a Scrum Master for a struggling team that had a particularly vocal and critical lead developer. This developer had experienced multiple transitions and transformations, leading to significant resistance that was affecting the entire team's morale and creating unresolved conflicts. Carmen focused on building individual relationships with each team member and setting clear expectations. She discovered that the lead developer simply didn't feel heard. By listening and addressing these concerns, Carmen was able to transform her biggest critic into one of her strongest advocates. She emphasizes that resistance is often a sign of loyalty to something else and that understanding this can help transform a dysfunctional team into a high-performing one. Self-reflection Question: How might you address resistance in your team by focusing on individual relationships and understanding what team members feel loyal to? Featured Book of the Week: Joy Inc. by Richard Sheridan Carmen recommends Joy Inc. by Richard Sheridan, highlighting its practical insights for creating a motivating and enjoyable workplace. The book covers everything from hiring practices to team collaboration and experimentation, yet never explicitly mentions "Agile." Carmen appreciates the inspiring stories about understanding users in their environment and how these principles can be applied to create better working environments. [Scrum Master Toolbox Podcast Recommends] 🚀 Global Agile Summit 2025 Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories. 🌍 Connect with global Agile leaders. 💡 Learn practical strategies for impact. 🔥 Break free from Agile fatigue and become a Pragmatic Innovator Check Full Program [Scrum Master Toolbox Podcast Recommends] About Carmen Jurado Carmen describes herself as an "agile storyteller" and has spoken at multiple agile conferences, covering topics such as psychological safety and imposter syndrome. Known for her enthusiasm and creativity, Carmen enjoys designing her own gamified retrospectives. She is an agile coach and business agility trainer, and is also active in the non-profit organization Women in Agile. You can link with Carmen on LinkedIn.
29 Huhti 17min
Scrum Masters, Your Team Needs to Know Which Hat You're Wearing | Carmen Jurado
Carmen Jurado: Scrum Masters, Your Team Needs to Know Which Hat You're Wearing Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Carmen shares a valuable learning experience from her early days as a Scrum Master when she was assigned the additional responsibility of being a compliance officer for her team. During a retrospective, she noticed an uncomfortable atmosphere but didn't address it. After the session, the team requested a private meeting where they expressed their discomfort, explaining they weren't clear when Carmen was acting as their Scrum Master versus when she was enforcing compliance. This experience taught Carmen the critical importance of explicitly stating which role she was performing at any given moment and creating an environment where team members feel safe to provide honest feedback. Self-reflection Question: How clearly do you communicate your different roles and responsibilities to your team, and have you created an environment where they feel comfortable giving you direct feedback? [Scrum Master Toolbox Podcast Recommends] 🚀 Global Agile Summit 2025 Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories. 🌍 Connect with global Agile leaders. 💡 Learn practical strategies for impact. 🔥 Break free from Agile fatigue and become a Pragmatic Innovator Check Full Program [Scrum Master Toolbox Podcast Recommends] About Carmen Jurado Carmen describes herself as an "agile storyteller" and has spoken at multiple agile conferences, covering topics such as psychological safety and imposter syndrome. Known for her enthusiasm and creativity, Carmen enjoys designing her own gamified retrospectives. She is an agile coach and business agility trainer, and is also active in the non-profit organization Women in Agile. You can link with Carmen on LinkedIn.
28 Huhti 16min
The Power Dynamics of Product Ownership | Chris Sims
Chris Sims: The Empathy Advantage, How Great POs Connect Teams with Users Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: Deep Market Knowledge Creates Team Empathy Brad exemplifies a truly effective Product Owner through his exceptional understanding of end users and customers in the investment management space. What sets Brad apart is not just his deep domain knowledge, but his established relationships with gatekeepers at customer organizations. These connections provide valuable insights that inform product decisions. Most importantly, Brad regularly spends time with the development team, helping them empathize with stakeholders and understand the real-world impact of their work. His user stories consistently focus on actual users and why the requested features matter, creating clear context for developers and fostering meaningful connections between technical work and business outcomes. The Bad Product Owner: The Disempowered Proxy Problem Chris identifies a common anti-pattern: the disempowered proxy Product Owner. This situation occurs when someone performs the day-to-day PO responsibilities for the team, but lacks true authority to make decisions. Instead, an unseen "real PO" holds ultimate control and can swoop in at any time to change priorities or requirements. This arrangement quickly erodes team trust as they realize the proxy must continually defer decisions, creating delays and uncertainty. Chris suggests either empowering the proxy with more decision-making authority while keeping stakeholders appropriately involved, or having the higher-level PO commit to spending sufficient time with the team to fulfill the true Product Owner role themselves. Self-reflection Question: How might you identify and address power imbalances in the Product Owner role within your organization? [Scrum Master Toolbox Podcast Recommends] 🚀 Global Agile Summit 2025 Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories. 🌍 Connect with global Agile leaders. 💡 Learn practical strategies for impact. 🔥 Break free from Agile fatigue and become a Pragmatic Innovator. Check Full Program [Scrum Master Toolbox Podcast Recommends] About Chris Sims Chris Sims is a scrum trainer, agile coach, and recovering C++ developer who helps organizations improve their productivity and happiness. Chris is the founder of Agile Learning Labs and the co-author of two best-selling scrum books: The Elements of Scrum and Scrum: a Breathtakingly Brief and Agile Introduction. You can link with Chris Sims on LinkedIn, visit Chris Sims' Agile Learning Labs website.
25 Huhti 16min
Dual Focus, Balancing Agile Team Health with Value Delivery | Chris Sims
Chris Sims: Dual Focus, Balancing Agile Team Health with Value Delivery Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. For Chris Sims, success as a Scrum Master centers on two critical outcomes: creating healthier, happier work environments and helping teams deliver more value. Chris emphasizes that Scrum is only valuable if it helps achieve these fundamental goals. He suggests using surveys to assess team health and happiness, tracking how often team members ask each other for help, and evaluating whether daily scrums focus on problem-solving rather than status reporting. Regarding value delivery, Chris cautions against measuring the wrong things (like velocity) which can drive counterproductive behaviors. Instead, he recommends tracking how frequently teams deliver to stakeholders, having meaningful discussions about business value, and ensuring stakeholder involvement in sprint reviews to better align with what truly matters to the organization. In this segment, we refer to Chris Sims' articles on Business Value Myths, and Measuring Value With Product Hypothesis. Featured Retrospective Format for the Week: The Dixit Retrospective Chris shares an innovative retrospective format based on the card game Dixit. In this approach, teams use the game's evocative picture cards to help describe their experiences during the sprint. The visual nature of these cards engages team members in a completely different way compared to traditional retrospectives, encouraging creative thinking and alternative perspectives. Chris notes that this format is particularly effective because it creates space for everyone to think before speaking, which helps balance participation between extroverts and more reflective team members. This retrospective technique can uncover insights that might not emerge in more conventional discussion formats. Self-reflection Question: How might you better balance measuring team health with measuring value delivery in your definition of success? [Scrum Master Toolbox Podcast Recommends] 🚀 Global Agile Summit 2025 Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories. 🌍 Connect with global Agile leaders. 💡 Learn practical strategies for impact. 🔥 Break free from Agile fatigue and become a Pragmatic Innovator. Check Full Program [Scrum Master Toolbox Podcast Recommends] About Chris Sims Chris Sims is a scrum trainer, agile coach, and recovering C++ developer who helps organizations improve their productivity and happiness. Chris is the founder of Agile Learning Labs and the co-author of two best-selling scrum books: The Elements of Scrum and Scrum: a Breathtakingly Brief and Agile Introduction. You can link with Chris Sims on LinkedIn, visit Chris Sims' Agile Learning Labs website.
24 Huhti 17min
