BONUS Creating Delightful Products With Nesrine Changuel

BONUS Creating Delightful Products With Nesrine Changuel

BONUS: Nesrine Changuel shares how to create emotionally connected, delightful products!

In this BONUS episode, we explore the concept of product delight with Nesrine Changuel. Nesrine shares insights from her extensive experience at companies like Skype, Spotify, Google Meet, and Chrome to help us understand how to create lovable tech experiences that drive user loyalty and differentiation. We explore the Delight Grid Framework she created, and discuss the importance of emotional connection in product design. We also touch on practical ways to incorporate delight into everyday product decisions.

The Essence of Delight in Products

"Creating emotional connection between users and products... What I'm usually vocal about is that it's not enough to solve functional needs if you want to create sustainable growth, and more particularly if you want to have your users love the product and create habits using your product."

Nesrine explains that while most companies know how to solve functional problems, truly delightful products go beyond functionality to create emotional connections with users. This connection comes from anticipating user needs and surprising them on both functional and emotional levels. She emphasizes that delight emerges when users experience both joy and surprise simultaneously, which is key to exceeding expectations and building brand loyalty.

Moving Beyond User Complaints

"Most features that are built in products are coming from users' complaints... What I'm trying to be clear about is that if you want to build an emotional connection, it's about opening up a little bit more of your source of opportunities."

Many teams focus primarily on addressing user complaints, which puts them in a reactive position. Nesrine encourages organizations to anticipate user needs by engaging with users in comfortable environments before problems arise. She suggests looking beyond direct feature requests and investigating how users feel while using the product, how they experience the journey, and what emotions arise during the experience. This proactive approach opens new opportunities for creating delightful experiences that users may not explicitly request.

In this segment we refer to the KANO model for categorizing product features.

Understanding Emotional Demotivators: The Zoom Fatigue Example

"I tried to interview many users and realized that, of course, with the fact that we all moved into video conferencing, some demotivators started to surface like boredom, low interaction, overwhelm. There was a term that started to show up at the time - it's called zoom fatigue."

Nesrine shares how her team at Google Meet tackled emotional demotivators by first deeply understanding them. By investigating "Zoom fatigue," they discovered through Stanford research that one major cause was the fatigue from constantly seeing yourself on screen. This insight led them to develop the "minimize self view" feature, allowing users to broadcast their video without seeing themselves. This example demonstrates how understanding emotional pain points can lead to features that create delight by addressing unspoken needs.

The Delight Grid Framework

"We want to delight the users, but because we don't know how, we end up only doing performers or hygiene features."

Nesrine introduces her Delight Grid Framework, which helps product teams balance functional and emotional needs. The framework begins by identifying emotional motivators through empathetic user research. These motivators are then placed in a grid alongside functional needs to classify features as:

  • Low Delight: Features that only solve functional needs

  • Surface Delight: Features that only address emotional needs (like celebratory animations)

  • Deep Delight: Features that solve both functional needs and emotional motivators

She emphasizes that the most successful products prioritize deep delight features, which create lasting emotional connections while solving real problems.

Detecting Opportunities Through User Journey Mapping

"I use customer journey maps... One of the elements is feelings... If you do the exercise very well and put the feeling element into your journey map, you can draw a line showing peak moments and valley moments - these are pivotal moments for connecting with users at the emotional level."

Nesrine advocates for using customer journey maps to identify emotional highs and lows throughout the user experience. By focusing on these "pivotal moments," teams can find opportunities to amplify positive emotions or transform negative ones into delightful experiences. She encourages teams to celebrate positive emotional peaks with users and find ways to turn valleys into more positive experiences.

Real-World Example: Restaurant QR Code Payment

"The waiter came with a note, and on the note, there is a QR code... What a relief that experience was! I've been very, very surprised, and they turned that moment of frustration and fear into something super fun."

Nesrine shares a delightful dining experience where a restaurant transformed the typically frustrating moment of splitting the bill by providing a QR code that led to an app where diners could easily select what they ordered and pay individually. This example illustrates how identifying emotional pain points (bill-splitting anxiety) and addressing them can turn a negative experience into a memorable, delightful one that creates loyal customers.

Creating a Culture of Delight Across Teams

"It's very important to have the same language. If the marketing team believes in emotional connection, and the designer believes in emotional connection, and then suddenly engineers and PMs don't even know what you're talking about, that creates a gap."

For delight to become central to product development, Nesrine emphasizes the importance of creating a shared language and understanding across all teams. This shared vision ensures everyone from designers to engineers is aligned on the goal of creating emotionally connected experiences, allowing for better collaboration and more cohesive product development.

Recommended Reading

About Nesrine Changuel

Nesrine Changuel is a product leader, coach, and author with over a decade of experience at Skype, Spotify, Google Meet, and Chrome. She specializes in designing emotionally connected, delightful products. Her book, Delight, introduces a framework for creating lovable tech experiences that drive user loyalty and differentiation.

You can link with Nesrine Changuel on LinkedIn and follow Nesrine's website.

Jaksot(200)

The Triangulation Technique—Coaching Agile Teams Through Challenges | Bernie Maloney

The Triangulation Technique—Coaching Agile Teams Through Challenges | Bernie Maloney

Bernie Maloney: The Triangulation Technique—Coaching Agile Teams Through Challenges Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Bernie identifies critical patterns that cause teams to self-destruct, with lack of clarity about intention being the most common culprit. When teams are treated as mere "task workers" without clear vision, strategy, or goals, they become depressed and directionless. Some teams seek forgiveness after failed experiments, while others get stuck seeking permission without taking enough self-leadership. Bernie emphasizes that waiting for direction is fundamentally self-destructive behavior, and Scrum Masters must create safety for teams to reach high performance. He introduces the coaching technique of triangulation, where problems become a third point that coach and coachee examine together, side by side, rather than facing each other in opposition. In this segment, we talk about "What the Duck", a Lego Serious Play workshop. Featured Book of the Week: Start with Why by Simon Sinek Bernie champions "Start with Why" by Simon Sinek as essential reading for Scrum Masters working to transform team culture. He explains that compelling stories are how leaders truly influence others, following the sequence of Attention-Emotion-Reason. This book helps Scrum Masters understand that their job fundamentally involves changing culture, and leaders must demonstrate the change they want to see. Bernie connects this to the broader leadership challenge of developing coaching and mentoring skills within organizational structures. During this segment, we also refer to the following books: Drive, By Dan Pink Change the Culture, Change the Game, by Connors et al. The Secret Language of Leadership, by Denning Too Many Bosses, Too Few Leaders, by Peshawaria The Geek Way, by McAfee Right Kind of Wrong, by Edmondson Self-reflection Question: What patterns of self-destructive behavior might your teams be exhibiting, and how could you help them move from seeking permission to taking ownership? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Bernie Maloney Bernie Maloney has helped teams grow businesses to beyond $4B / year, delivering products from consumer electronics to network infrastructure to services & payments. He helps clients achieve performance breakthroughs with their teams, organizations and themselves, and believes that leads both to outrageous effectiveness, and a whole lot more fun. You can link with Bernie Maloney on LinkedIn, and visit Bernie's website and YouTube Channel.

9 Syys 16min

The Power of Psychological Safety in Agile Teams | Bernie Maloney

The Power of Psychological Safety in Agile Teams | Bernie Maloney

Bernie Maloney: The Power of Psychological Safety in Agile Teams Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Bernie shares a powerful story about learning what psychological safety truly means through both success and failure. Working in a high-pressure division with tight timelines and margins, Bernie discovered the transformative power of the mantra "always make a new mistake." When he made a significant error and was met with understanding rather than punishment, he experienced firsthand how psychological safety enables teams to thrive. Later, facing a different challenge where mistrust existed between management and teams, Bernie had to navigate the delicate balance of maintaining psychological safety while addressing management's desire for transparency. His solution was innovative: conduct retrospectives with the team first, then invite managers in at the end with anonymized contributions. Bernie's approach of framing changes as experiments helped people embrace newness, knowing it would be time-bound and reversible. In this episode we refer to Neuro-linguistic Programming (NLP). Self-reflection Question: How might your current approach to mistakes and experimentation be either fostering or undermining psychological safety within your team? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Bernie Maloney Bernie Maloney has helped teams grow businesses to beyond $4B / year, delivering products from consumer electronics to network infrastructure to services & payments. He helps clients achieve performance breakthroughs with their teams, organizations and themselves, and believes that leads both to outrageous effectiveness, and a whole lot more fun. You can link with Bernie Maloney on LinkedIn, and visit Bernie's website and YouTube Channel.

8 Syys 16min

CTO Series: Scaling Engineering Teams and Aligning Tech with Business Goals With Toni Sallanmaa

CTO Series: Scaling Engineering Teams and Aligning Tech with Business Goals With Toni Sallanmaa

CTO Series: Toni Sallanmaa on Scaling Engineering Teams and Aligning Tech with Business Goals In this BONUS episode, we explore the journey of scaling technology teams and maintaining alignment between engineering and business objectives with Toni Sallanmaa, CTO at Funidata. Toni shares invaluable insights from leading the development of Sisu, a cutting-edge student information system serving over 100,000 Finnish university users, and discusses practical strategies for growing engineering organizations while preserving company culture. The Genesis of Leadership in Technology "I understood what I was really responsible for. I'm interested in the business we are running—the business adds meaning to the work." Toni's approach to technology leadership was fundamentally shaped by a pivotal moment early in his career when he first gained influence over system development and technology choices. After working with large-scale systems for 20 years, this moment of responsibility revelation transformed his perspective from purely technical to business-focused. He emphasizes that infinite curiosity drives success in tech businesses, and understanding the business context gives meaningful purpose to technical work. Bridging the Gap Between Tech and Product "Don't separate Tech from Product. We established a common language between product and technology people." One of Toni's most significant insights centers on eliminating the traditional divide between technology and product teams. As Funidata grew from a small startup to a 70-person organization, the challenges of maintaining alignment became apparent. Their solution involved several key practices: Teaching developers the language of the product domain Banning confusing technical terms that create communication barriers Workshopping product language to ensure clarity Keeping entity names deliberately vague until true understanding emerges This approach draws heavily from Domain Driven Design principles, creating a unified vocabulary that enables seamless collaboration. Collaborative Planning and Transparency "We use transparency as a collaboration technique. Every team sees what's being proposed as a goal for the next quarter." Funidata implements a unique "marketplace of goals" approach during their quarterly big room planning sessions. Rather than using scaled agile frameworks, they focus on transparency and collaborative goal-setting. Teams present their high-level quarterly plans to each other, creating visibility across the organization. Product owners are embedded within teams, keeping communication distances short and ensuring alignment between technical execution and business objectives. Future-Forward Roadmapping "We talk about the higher level ideas regularly, but let them bubble up from the community. We hold internal hackathons." Toni's approach to roadmapping balances strategic vision with grassroots innovation. They maintain an internal technology roadmap that addresses emerging trends like AI, while allowing ideas to organically emerge from the engineering community. Internal hackathons serve as catalysts for innovation, providing structured opportunities for teams to explore new technologies and approaches that might inform future roadmap decisions. Scaling Challenges and Cultural Preservation "The biggest challenge is not technology, it was the rapid scaling of technology teams. When you scale up, keep the culture in mind." The most significant challenge Toni faced wasn't technical but organizational—rapidly scaling teams while preserving company culture. Growing from 10 to 50 people required evolving processes, from establishing internal forums for architectural discussions to implementing continuous integration flows. The key was identifying pain points proactively and maintaining open discussions with team members throughout the scaling process. Strengthening company culture became essential to successful growth. AI's Impact on Software Development "Productivity is on the rise. We see opportunities like generating test data, but we have strict requirements for cybersecurity, which puts pressure on code quality." Toni views AI's impact on software development with cautious optimism. While productivity gains are evident, particularly in areas like test data generation, the stringent cybersecurity requirements in their domain mean that AI hasn't yet significantly improved code quality where it matters most. The technology shows promise, but implementation must be carefully considered within the context of security and quality requirements. Measuring Engineering Success "We use DORA and SPACE framework. We measure how much of our work is KTLO (Keep The Lights On) and how much is elective development." Funidata employs both DORA and SPACE frameworks to measure engineering organization success. From SPACE, they particularly focus on measuring software team wellbeing, while also tracking the balance between "Keep The Lights On" (KTLO) work and elective development. Using JIRA connected to a data warehouse, they mine extensive data that serves both leadership decision-making and team improvement efforts, ensuring metrics benefit everyone in the organization. Influential Leadership Resources "The organizational books have been more influential to me than purely technical ones." Toni emphasizes that organizational leadership books have shaped his CTO approach more than technical resources. Two key influences stand out: "Team Topologies" for understanding how to structure and scale engineering teams effectively, and "Radical Candor" for building authentic, productive relationships within the organization. You can find a BONUS episode on Team Topologies with the authors Matthew Skeltton and Manuel Pais. About Toni Sallanmaa Toni leads technology and engineering at Funidata, developing Sisu—a cutting-edge student information system serving over 100,000 Finnish university users. Passionate about agile methodologies, system architecture, and software engineering, Toni specializes in technology management, software lifecycle, OOP, and relational databases to deliver innovative, scalable solutions in higher education tech. You can connect with Toni Sallanmaa on LinkedIn.

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The Visionary vs The Micromanager - Two Product Owner Extremes | Mariano

The Visionary vs The Micromanager - Two Product Owner Extremes | Mariano

Mariano Gontchar: The Micromanagement Trap—When PO's Good Intentions Harm Agile Team Performance Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: The Visionary Leader During an agile transformation project modernizing a build system with multiple stakeholders, Mariano worked with an exceptional Product Owner who demonstrated the power of clear vision and well-defined roadmaps. This visionary Product Owner successfully navigated complex stakeholder relationships by maintaining focus on the product vision while providing clear direction through structured roadmap planning, enabling the team to deliver meaningful results in a challenging environment. The Bad Product Owner: The Task-Manager Micromanager Mariano encountered a well-intentioned Product Owner who fell into the task-manager anti-pattern, becoming overly detail-oriented and controlling. This Product Owner provided extremely detailed story descriptions and even specified who should do what tasks instead of explaining why work was needed. This approach turned the team into mere task-handlers with no space to contribute their expertise, ultimately reducing both engagement and effectiveness despite the Product Owner's good intentions. Self-reflection Question: Are you empowering your team to contribute their expertise, or are you inadvertently turning them into task-handlers through over-specification? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Mariano Gontchar Mariano is a Madrid-based Scrum Master with a unique multi-perspective journey through Agile roles. Having evolved from developer to Product Owner, Project Manager, and now Scrum Master, he brings comprehensive insights to team facilitation and backlog management. Mariano specializes in practical Agile adoption strategies that work in real-world environments. You can link with Mariano Gontchar on LinkedIn.

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Fear-Free Teams—Creating Psychological Safety for High Performance | Mariano Gontcher

Fear-Free Teams—Creating Psychological Safety for High Performance | Mariano Gontcher

Mariano Gontchar: Fear-Free Teams—Creating Psychological Safety for High Performance Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Mariano's definition of Scrum Master success has evolved dramatically from his early days of focusing on "deliver on time and budget" to a more sophisticated understanding centered on team independence and psychological safety. Today, he measures success by whether teams can self-manage, communicate effectively with stakeholders, and operate without fear of criticism. This shift represents a fundamental change from output-focused metrics to outcome-focused team health indicators that create sustainable high performance. Self-reflection Question: How has your definition of success evolved in your current role, and what would change if you focused on team independence rather than traditional delivery metrics? Featured Retrospective Format for the Week: Frustration-Based Retrospective Mariano's retrospective approach focuses on asking team members about their biggest frustrations from the last sprint. This format helps team members realize their frustrations aren't unique and creates psychological safety for sharing challenges. The key is always asking the team to propose solutions themselves rather than imposing fixes, making retrospectives about genuine continuous improvement rather than just complaining sessions. [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Mariano Gontchar Mariano is a Madrid-based Scrum Master with a unique multi-perspective journey through Agile roles. Having evolved from developer to Product Owner, Project Manager, and now Scrum Master, he brings comprehensive insights to team facilitation and backlog management. Mariano specializes in practical Agile adoption strategies that work in real-world environments. You can link with Mariano Gontchar on LinkedIn.

4 Syys 14min

From Evangelist to Facilitator—How To Lead A Successful Company Merger | Mariano Gontchar

From Evangelist to Facilitator—How To Lead A Successful Company Merger | Mariano Gontchar

Mariano Gontchar: From Evangelist to Facilitator—How To Lead A Successful Company Merger Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. During a complex merger between two telecom companies, Mariano faced the challenge of uniting team members with different cultures, practices, and tools. His initial approach of selling Agile theory instead of focusing on benefits failed because he forgot about the "why" of change. The breakthrough came when he shifted from being an Agile evangelist to becoming a facilitator who listened to managers' real challenges. By connecting people and letting the team present their own solutions to leadership, Mariano successfully created unity between the formerly divided groups. Self-reflection Question: Are you trying to sell your methodology or solve real problems, and what would happen if you focused on understanding challenges before proposing solutions? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Mariano Gontchar Mariano is a Madrid-based Scrum Master with a unique multi-perspective journey through Agile roles. Having evolved from developer to Product Owner, Project Manager, and now Scrum Master, he brings comprehensive insights to team facilitation and backlog management. Mariano specializes in practical Agile adoption strategies that work in real-world environments. You can link with Mariano Gontchar on LinkedIn.

3 Syys 12min

Breaking Down The Clan Mentality In Agile Teams | Mariano Gontchar

Breaking Down The Clan Mentality In Agile Teams | Mariano Gontchar

Mariano Gontchar: Breaking Down The Clan Mentality In Agile Teams Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Mariano encountered a competent team that was sabotaging itself through internal divisions and lack of trust. The team had formed clans that didn't trust each other, creating blind spots even during retrospectives. Rather than simply telling the team what was wrong, Mariano created an anonymous fear-based retrospective that revealed the root cause: a Product Owner who behaved like a boss and evaluated team members, creating a culture of fear. His approach demonstrates the power of empowering teams to discover and solve their own problems rather than imposing solutions from above. Self-reflection Question: What fears might be hiding beneath the surface of your team's dynamics, and how could you create a safe space for them to emerge? Featured Book of the Week: Turn the Ship Around! by David Marquet Mariano recommends "Turn the Ship Around!" by David Marquet (we have an episode with David Marquet talking about this book, check it here). Mariano highlights the fascinating story and introduction to the leader-leader model, which differs significantly from the traditional leader-follower approach. This book resonates with Mariano's journey from directive leadership to facilitative leadership, showing how empowering others rather than commanding them creates more effective and engaged teams. [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Mariano Gontchar Mariano is a Madrid-based Scrum Master with a unique multi-perspective journey through Agile roles. Having evolved from developer to Product Owner, Project Manager, and now Scrum Master, he brings comprehensive insights to team facilitation and backlog management. Mariano specializes in practical Agile adoption strategies that work in real-world environments. You can link with Mariano Gontchar on LinkedIn.

2 Syys 17min

From Boss to Facilitator—The Critical Role of Empathy in Scrum Mastery | Mariano Gontchar

From Boss to Facilitator—The Critical Role of Empathy in Scrum Mastery | Mariano Gontchar

Mariano Gontchar: From Boss to Facilitator—The Critical Role of Empathy in Scrum Mastery Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Mariano shares his transformation from viewing himself as a boss in his project manager role to embracing the facilitator mindset essential for Scrum Masters. His journey reveals a crucial insight: you cannot implement Scrum with a "big bang" approach. Instead, success comes through empathy and understanding your team's needs. Mariano emphasizes that working with Agile requires constant practice and learning, but the key lesson that changed everything for him was learning to empathize with his team members rather than directing them from above. Self-reflection Question: How might your current leadership style be limiting your team's potential, and what would change if you shifted from directing to facilitating? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Mariano Gontchar Mariano is a Madrid-based Scrum Master with a unique multi-perspective journey through Agile roles. Having evolved from developer to Product Owner, Project Manager, and now Scrum Master, he brings comprehensive insights to team facilitation and backlog management. Mariano specializes in practical Agile adoption strategies that work in real-world environments. You can link with Mariano Gontchar on LinkedIn.

1 Syys 14min

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