H&R Block gets personal

H&R Block gets personal

Vinoo Vijay, CMO of the tax prep giant, on what he is doing to get ready for tax season, why the brand is sitting out the Super Bowl and how it is leaning into personalized marketing.

Jaksot(379)

How to create loyal Gen Z connections, with Hinge CMO

How to create loyal Gen Z connections, with Hinge CMO

Jackie Jantos, Hinge's president and CMO, shares tips for winning with Gen Z and how Hinge has been able to see growth when other dating apps are seeing declines

27 Elo 202525min

How CVS Media Exchange connects health-focused shoppers with the right brands

How CVS Media Exchange connects health-focused shoppers with the right brands

In Ad Age's Marketer's Brief podcast, CMX's Parbinder Dhariwal shares how CVS connects brands with health-focused shoppers to drive growth.

25 Elo 202514min

2025 marketing trends: AI, experiential and Walton Goggins, with Tim Nudd

2025 marketing trends: AI, experiential and Walton Goggins, with Tim Nudd

Ad Age Creativity Editor Tim Nudd reveals the creativity trends of 2025 so far, including the impact of AI on brand marketing, the resurgence of experiential activations and the secret to an effective...

20 Elo 202525min

LA28 playbook—Olympics marketing strategy, AI and Dungeons & Dragons, with Honda's Ed Beadle

LA28 playbook—Olympics marketing strategy, AI and Dungeons & Dragons, with Honda's Ed Beadle

Ed Beadle, Honda VP of digital services and marketing, reveals how the automaker is getting more efficient with its marketing and how his background as a media strategist and Dungeons & Dragons Dungeo...

14 Elo 202522min

Avocados from Mexico CEO on the history of the brand jingle and focusing on football

Avocados from Mexico CEO on the history of the brand jingle and focusing on football

Alvaro Luque talks tariffs, media mix and his guacamole recipe

6 Elo 202525min

How Cash App finds the right talent for its short films—including a Timothée Chalamet campaign

How Cash App finds the right talent for its short films—including a Timothée Chalamet campaign

Cash App targeted movie theaters for its recent campaign starring Timothée Chalamet

30 Heinä 202520min

Behind the playful branding and charitable spirit of Montucky Cold Snacks

Behind the playful branding and charitable spirit of Montucky Cold Snacks

How the free-spirited light beer brand became Gallo's first beer investment

23 Heinä 202519min

How drug safety brand Overdrive Defense is marketing itself

How drug safety brand Overdrive Defense is marketing itself

Creative Director Ryan Weaver talks about removing the stigma and increasing accessibility

16 Heinä 202522min

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