20VC: Why The Current Crop Of VC Does Not Understand Design, Why Product Market Fit Is A Liquid Not A Solid & How Graduates Can Optimise Their Career for Personal Development with Steve Vassallo, General Partner @ Foundation Capital

20VC: Why The Current Crop Of VC Does Not Understand Design, Why Product Market Fit Is A Liquid Not A Solid & How Graduates Can Optimise Their Career for Personal Development with Steve Vassallo, General Partner @ Foundation Capital

Steve Vassallo is a General Partner @ Foundation Capital where he sits or has sat on the boards of Pocket (acquired by Mozilla), PrivateCore (acquired by Facebook), Sunrun [RUN], Sentient Energy and many more. Prior to Foundation, Steve was Senior Vice President of Product and Engineering @ Ning, the social platform he helped launch in 2004. Before that, Steve was a project leader at IDEO, where he developed more than a dozen successful products for companies including Cisco, Nike, BMW and McDonalds. In addition, this year, Steve published The Way to Design, a guidebook for becoming a designer founder and building a design-centric company.

In Today's Episode You Will Learn:

1.) How Steve made his way into the world of VC with Foundation from the land of product management?

2.) Why does Steve believe we have seen design move from a styling exercise to the main stage and a foundation of product? How does Steve feel the current crop of VC's analyse and appreciate design? What are they getting wrong? What can be done to engender a new sense of appreciation for good design?

3.) What advice would Steve give to a young person entering the workforce considering founding a startup, joining one or joining an incumbent? Where do they make their biggest mistakes? What is the optimal choice for learning and personal growth?

4.) Why does Steve have a problem with the term "product-market fit"? Where do people misunderstand about PMF? What is one looking to achieve with product market fit? How does Joe Gebbia @ Airbnb best present this idea?

5.)Steve has worked with dozens of 1st time founders over the last decade, what are the commonalities in the mistakes they make? What advice does Steve hear most commonly given that he disagrees with?

Items Mentioned In Today's Show:

Steve's Fave Book: Poor Charlie's Almanack

Steve's Most Recent Investment: forusall

As always you can follow Harry, The Twenty Minute VC and Steve on Twitter here!

Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC.

Cooley are the global law firm built around startups and venture capital. Since forming the first venture fund in Silicon Valley, Cooley has formed more venture capital funds than any other law firm in the world, with 50+ years working with VCs. They help VCs form and manage funds, make investments and handle the myriad issues that arise through a fund's lifetime. So to learn more about the #1 most active law firm representing VC-backed companies going public. Head over to cooley.com and also at cooleygo.com.

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