20VC: The Memo: How to Raise a Venture Capital Fund (Part I) | The Core Lessons from Raising $400M Over The Last Four Years| The Biggest Mistakes VCs Make When Fundraising | How To Find and Build Relationships with New LPs
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch11 Tammi 2023

20VC: The Memo: How to Raise a Venture Capital Fund (Part I) | The Core Lessons from Raising $400M Over The Last Four Years| The Biggest Mistakes VCs Make When Fundraising | How To Find and Build Relationships with New LPs

How To Raise a Venture Capital Fund

Over the last 4 years, I have raised around $400M across different vehicles from many different types of investors. Today I am going to break down the early stages of how to raise a venture capital fund and then stay tuned for a follow-up to this where we will break down a fundraising deck for a fund, what to do, what not to do etc. But to the first element.

Your Fund Size is Your Strategy:

The most important decision you will make is the size of fund you raise. So much of your strategy and approach will change according to your fund size target (LP type, messaging, documentation, structure etc). Remember, your fund size is your strategy. If you are raising a $10M Fund, you are likely writing collaborative checks alongside a follower, if you are raising a $75M fund, you will likely be leading early-stage seed rounds. These are very different strategies and ways of investing.

MISTAKE: The single biggest mistake I see fund managers make is they go out to fundraise with too high a target fundraise. One of the most important elements in raising for a fund is creating the feeling of momentum in your raise. The more of the fund you have raised and the speed with which you have raised those funds dictate that momentum. So the smaller the fund, the easier it is to create that heat and momentum in your raise.

LESSON: Figure out your minimum viable fund size (MVFS). Do this by examining your portfolio construction. In other words, how many investments you want to make in the fund (the level of diversification) and then alongside that, the average check size you would like to invest in each company. Many people forget to discount the fees when doing this math and so the traditional fund will charge 2% fees per year and so across the life of the fund (usually 10 years), that is 20% of the fund allocated to fees.

Example:

We are raising a $10M Fund.

20% is allocated to fees for the manager and so we are left with $8M of investable capital.

A good level of diversification for an early-stage fund is 30 companies and so with this fund size, I would recommend 32 investments with an average of $250K per company. That is the $8M in invested capital. Big tip, I often see managers raising a seed fund and are only planning to make 15 investments, this is simply not enough. You have to have enough diversification in the portfolio if you are at the seed stage. No one is that good a picker. Likewise, I sometimes see 100 or even 200 investments per fund, this is the spray-and-pray approach, and although works for some, your upside is inherently capped when you run the maths on fund sizes with this many investments.

A big element to point out in this example is we have left no allocation for reserves. For those that do not know, reserves are the dollars you set aside to re-invest in existing portfolio companies. Different funds reserve different amounts, on the low end there is 0% reserves and on the high end some even have 70% of the fund reserved for follow-on rounds.

In this example, given the size of the fund being $10M with a seed focus, I would recommend we have a no-reserves policy. Any breakout companies you can take to LPs and create SPVs to concentrate further capital into the company. This is also better for you as the manager as you then have deal by deal carry on the SPVs that are not tied to the performance of the entire fund.

So now we know we know $10M is our MVFS as we want to make at least 30 investments and we want to invest at least $250K per company. Great, next step.

Set a target that is on the lower end, you can always have a hard cap that is significantly higher but you do not want the target to be too far away that LPs question whether you will be able to raise the fund at all. This is one of the biggest reasons why many do not invest in a first time fund, they are unsure whether the fund will be raised at all.

The Team:

Alongside the size of the fund, the team composition is everything, simply put, LPs like managers who have invested in the stage you are wanting to invest in moving forward. They like to see track record.

IMPORTANT: I see so many angels write checks into breakout Series B companies and then go out and try and raise a seed fund with this as their track record. Do not do this, this does not prove you are a good seed investor but merely shows you have access at the Series B. These are very different things.

With regards to track record, in the past, TVPI or paper mark-ups were enough, now there is a much greater focus on DPI (returned capital to investors). LPs want to see that you have invested before at that stage and they also want to see that the team has worked together before. You want to remove the barriers to no. If you have not worked with the partners you are raising with before, LPs will have this as a red flag, and as team risk, it is that simple.

Navigating the World of LPs (Limited Partners)

The size of the fund you are raising will massively dictate the type of LPs that will invest in your fund.

MISTAKE: You have to change your messaging and product marketing with each type of LP you are selling to. A large endowment fund will want a very different product to a Fund of Funds.

Example: If you are a large endowment, you will invest in early funds but you want the manager to show you a pathway to them, in the future, being able to take not a $10M check but a $50M check from the endowment. Whereas the Fund of Funds will likely want you to stay small with each fund. So when discussing fund plans, it is crucial to keep these different desires in mind.

If you are raising a $10M fund, you will be too small for institutional LPs and will raise from individuals and family offices. An LP will never want to be more than 20% of the LP dollars in a fund and so the size at which an institutional LP (really the smallest fund of funds) would be interested is when you raise $25M+ and they can invest $5M. Generalisation but a good rule of thumb to have.

LP Composition of Your Fund:

Speaking of one LP being 20% of the fund dollars, it is helpful to consider the LP composition you would like to have for your fund. The most important element; you want to have a diversified LP base. A diversified LP base is important in two different forms:

  1. No LP should be more than 20% of the fund at a maximum. That said you do not want to have so many investors in your fund it is unmanageable. LPs need time and attention and so it is important to keep that in mind when considering how many you raise from. Some LPs will want preferred terms or economics for coming into the first close or being one of the first investors, if you can, do not do this. It sets a precedent for what you will and will not accept and then for all subsequent investors, they will want the same terms and rights.
  2. You want to have a diversification of LP type (endowments, fund of funds, founders, GPs at funds etc). Why? In different market cycles, different LPs will be impacted and so if you only raise from one LP type, if a market turns against that LP class, then your next fund is in danger.

Example:

We will see the death of many mico-funds ($10M and below). Why? The majority raised their funds from GPs at larger funds and from public company founders. With the changing market environment, most GPs are no longer writing LP checks and most public market founders have had their net worths cut in half by the value of their company in the public market and so likewise, are no longer writing LP checks. In this case, the next funds for these funds will be in trouble as their core LP base is no longer as active as they used to be. We are seeing this today.

Prediction:

  • 50% of the micro-funds raised in the last 2 years will not raise subsequent funds.

Going back to the question of diversification, my preference and what we have at 20VC, the majority of dollars are concentrated from a small number of investors. Of a $140M fund, we have $100M invested from 5 large institutions. These are a combination of endowments, Family Offices, a High Net Worth Individual and a Fund of Funds. The remaining $40M originates from smaller institutions or individuals, for us we have over 50 making up that final $40M. For me, I really wanted to have a community around 20VC Fund and so we have over 40 unicorn founders invested personally in the fund as LPs.

Bonus Points: The best managers select their LPs to play a certain role or help with a potential weakness the manager has. For example, I was nervous I did not have good coverage of the Australian or LATAM startup market and so I was thrilled to add founders from Atlassian, Linktree, Mercado Libre, Rappi and Nubank as LPs to help in regions where I do not have such an active presence. If you can, structure your LP base to fill gaps you have in your ability.

Status Check In:

Now we know our minimum viable fund size, we know the team composition we are going out to raise with, we know the LP type that we are looking to raise money from and we know how we want our desired fund cap table to look.

Now we are ready to move to the LPs themselves.

Fill Your Restaurant with Friendlies:

As I said, the appearance of your raise having heat and momentum is important.

Mistake: The biggest mistake I see early fund managers make is they go out to large institutional investors that they do not have an existing relationship and spend 3-4 months trying to raise from them. They lose heat, they lose morale and the raise goes nowhere.

Whatever fund size you are raising, do not do this. Fill your restaurant with friendlies first. What does this mean? Go to anyone you know who would be interested in investing in your fund and lock them in to invest. Create the feeling that progress is being made and you have momentum.

BONUS POINTS: The best managers bring their LPs with them for the fundraise journey. With each large or notable investor that invests in your fund, send an email to the LPs that have already committed to let them know about this new notable investor. This will make them feel like you have momentum, they are in a winner and many will then suggest more LP names, wanting to bring in their friends.

MISTAKE: Do not set a minimum check size, some of the most helpful LPs in all of my funds have been the smallest checks. Setting a minimum check size will inhibit many of the friendlies from investing and prevent that early momentum.

The bigger the name the incoming investor has the better. You can use it for social validity when you go out to raise from people you know less well or not at all. Different names carry different weight, one mistake I see many make is they get a big name invested in their fund but it is common knowledge to everyone that this LP has done 200 or 300 fund investments, in which case, it does not carry much weight that they invested in your fund. Be mindful of this as it can show naivety if you place too much weight on a name that has invested in so many funds.

Discovery is Everything:

The world of LPs is very different to the world of venture. 99% of LPs do not tweet, write blogs or go on podcasts. Discovery is everything. When I say discovery I literally mean finding the name of the individual and the name of the organization that is right for you to meet.

This can take the form of several different ways but the most prominent for me are:

  1. The Most Powerful: Create an LP acquisition flywheel. What do I mean by this? When an LP commits to invest in your fund. Say to them, "thank you so much for your faith and support in me, now we are on the same team, what 3 other LPs do you think would be perfect for the fund?" Given they have already invested, they already believe in you and so 90% of them will come back with 3 names and make the intro. Do this with each LP that commits and you will create an LP acquisition flywheel.

Bonus Point: The top 1% of managers raising will already know which LPs are in the network of the LP that has just committed and will ask for those 3 specific intros. They will then send personalized emails to the LP that has just committed. The LP is then able to forward that email to the potential LP you want to meet. You want to minimize the friction on behalf of the introducer and so writing the forwardable email is a great way to do this.

  1. The Most Likely to Commit: LPs are like VCs. When one of their portfolio managers makes an intro and recommendation to a potential fund investment, they will place a lot more weight on it than they would have otherwise. So get your VC friends to introduce you to their LPs, it is that simple. Remember, you have to remove the friction from the introducer. So, make sure to send the email they can forward to the LP. Make this personalized and concise.

Mistake: Many VCs do not like to introduce other managers to their LPs as they view it as competition. This is moronic. If the manager asking for the intro is really good, they will raise their fund with or without your intro. If they are not good, then you can politely say it would not be a fit for your LP and move on. Do not be too protective of your LPs from other managers.

  1. The Cold Outbound: I am not going to lie cold outbound for LPs is really hard. Here is what I would suggest:

  • Pitchbook: It is expensive and many cannot afford it but if you can, it is worth it for LP discovery. They have thousands of LPs of different types on the platform all with their emails and contact details. Those are less useful as a cold email to an LP is unlikely to convert but just finding their names and the names of their organization is what is important. You can then take that to Linkedin to then find the mutual connections you have with that person and ask for a warm intro.
  • Linkedin: Many LPs have the funds that they have invested in on their Linkedin profiles with the title "Limited Partner". If they are invested in a fund that is aligned with the strategy that you are raising for, there is a strong chance they might be a fit. For example, I invest in micro-funds and have invested in Chapter One, Scribble, Rahul from Superhuman and Todd's Fund, and Cocoa Ventures, so you see this and see I like sub $25M funds with a specific angle.
  • Clearbit: Often you will know the name of the institution but not the name or position of the person within the institution that you are looking to raise from. Download a Google Chrome Plugin called Clearbit. With Clearbit you can simply insert the URL for the organization you would like to speak with and then all the people within it will appear and you can select from title and their email will be provided. Again, if you do not want to cold email, you now have their name which you can take to your community, to ask for the intro.

MISTAKE: LPs invest in lines, not dots. Especially for institutional LPs, it is rare that an institution will meet you and invest in you without an existing relationship and without having followed your work before. A mistake many make is they go to large institutions and expect them to write a check for this fund, it will likely be at best for the fund after this one or most likely the third fund. This does not mean you should not go to them with your first fund but you should not prioritize them and you should not expect them to commit. I would instead go in with the mindset of we are not going to get an investment here, so I want to leave the room understanding what they need to see me do with this first fund, to invest in the next fund. The more detailed you can get them to be the more you can hold them to account for when you come back to them for Fund II.

Example: If they say, we want to see you are able to price and lead seed rounds and we are not sure you can right now. Great. Now when you come back to them in 12 months' time, you can prioritize the fact that you have led 80% of the rounds you invested in, and their core concern there has been de-risked.

In terms of how I think about LP relationship building, I always meet 2 new LPs every week. I ensure with every quarter, I have a check-in with them and ensure they have our quarterly update. This allows them to follow your progress, learn how you like to invest, and communicate with your LPs. It also really serves to build trust. Doing this not in a fundraising process also removes the power imbalance that is inherent within a fundraise and allows a much more natural relationship to be created.

Jaksot(1391)

20VC: Sam Lessin on Why Bots Will Change Business & The Internet Has Mostly Failed

20VC: Sam Lessin on Why Bots Will Change Business & The Internet Has Mostly Failed

Sam Lessin is a Partner at Slow Ventures who have made investments in the likes of Facebook, Twitter, Mattermark, AngelList,Dropbox and many more. On top of this, Sam is also the Founder and Co-CEO at Fin, which is basically like Siri Echo or Google now except it actually works, truly a phenomenal product. Prior to Fin and Slow, Sam was VP of Product Management at Facebook following the acquisition of his company, Drop.io by Facebook in 2010. Sam is also an intern at The Information where he reports directly to the boss Jessica Lessin! In Today's Episode You Will Learn: 1.) How did Sam come to found Fin and what was his route into VC with Slow? 2.) What are the fundamental shifts that have occurred in the world of tech? How has this affected the wider tech and investing ecosystem? 3.) Will the transition to bots and conversational interfaces represent a major point of disruption or more of an evolution in the interface paradigm? 4.) How can bots establish the same relationship and stickiness with the user as apps? In a world of bot domination where strong data sets is the ultimate weapon, are we not at a fundamental incumbency disadvantage? How can the platforms react to this? 5.) What will the effect of self driving cars be on society? How long before this was be possible? How does the sharing economy and capitalism survive in unison? Items Mentioned In Today's Episode: Sam's Fave Book: The Three-Body Problem Sam's Fave Blog: The Information Sam's Most Recent Investment: Common As always you can follow The Twenty Minute VC, Harry and Sam on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here! The Twenty Minute VC is brought to you by Leesa, the Warby Parker or TOMS shoes of the mattress industry. Lees have done away with the terrible mattress showroom buying experience by creating a luxury premium foam mattress that is order completely online and ships for free to your doorstep. The 10 inch mattress comes in all sizes and is engineered with 3 unique foam layers for a universal, adaptive feel, including 2 inches of memory foam and 2 inches of a really cool latex foam called Avena, design to keep you cool. All Leesa mattresses are 100% US or UK made and for every 10 mattresses they sell, they donate one to a shelter. Go to Leesa.com/VC and enter the promo code VC75 to get $75 off!

25 Touko 201627min

20VC: K9's Manu Kumar on His Approach To Risk, Valuation & Believing What Other People Don't

20VC: K9's Manu Kumar on His Approach To Risk, Valuation & Believing What Other People Don't

Manu Kumar founder and Chief Firestarter at K9 Ventures, a pre-seed and seed stage micro-VC fund based in Palo Alto, according to K9 they invests 'frighteningly early' and like to be the first institutional capital invested in a startup. K9 is an investor in Lyft, Twilio, Occipital, eShares, and their companies have been acquired by the likes of Linkedin, Facebook, Dropbox, Paypal and more. Prior to K9, Manu was either the founder or co-founder of 4 companies, 3 of which with successful exits and the 4th being the fantastic eshares! In Today's Episode You Will Learn: 1.) How did Manu come to found K9 and what was his route into VC? How does Manu define entrepreneurialism and how did this play out in his early life? 2.) "The best buys are found in things most people don't understand or believe in." How does this play out in Manu's investment strategy? ? 3.) "The riskiest thing is the belief there's no risk." How does risk assessment feature in Manu's investment mentality? How does Manu transition this to your portfolio construction? ? 4.) Josh Koppelman states "What has to be remembered is the defining role of price." How much of a role does valuation play in Manu's investment decision making process? 5.) "An absence of losses can give you a great start toward a good outcome." As a seed fund how does Manu approach inevitable losses? How does Manu try and minimize mortality rate? Items Mentioned In Today's Episode: Manu's Fave Book: The Cuckoo's Egg by Clifford Stoll Manu's Fave Blog: Strictly VC, Dan Primack: Term Sheet Manu's Most Recent Investment: GradeScope As always you can follow The Twenty Minute VC, Harry and Manu on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here! The Twenty Minute VC is brought to you by Leesa, the Warby Parker or TOMS shoes of the mattress industry. Lees have done away with the terrible mattress showroom buying experience by creating a luxury premium foam mattress that is order completely online and ships for free to your doorstep. The 10 inch mattress comes in all sizes and is engineered with 3 unique foam layers for a universal, adaptive feel, including 2 inches of memory foam and 2 inches of a really cool latex foam called Avena, design to keep you cool. All Leesa mattresses are 100% US or UK made and for every 10 mattresses they sell, they donate one to a shelter. Go to Leesa.com/VC and enter the promo code VC75 to get $75 off!

23 Touko 201623min

20VC: Xero's Rod Drury on IPO on Day 1 To Hedge Fund to VC & Doing Startups Backward

20VC: Xero's Rod Drury on IPO on Day 1 To Hedge Fund to VC & Doing Startups Backward

Rod Drury is the Founder & CEO @ Xero, essentially beautiful accounting software for small business. Xero has received funding from some of the best investors in the world including the likes of Peter Thiel, Accel and Matrix Partners. Prior to Xero, Rod has founded and exited several successful startups including being acquired by QuestSoftware (later acquired by Dell). This success has led to a mass of awards including the likes of NZ Entrepreneur of The Year and NZ High Tech Hall Of Fame. In Today's Episode You Will Learn: 1.) How Rod came to found one of New Zealand's breakout tech startup in Xero? 2.) What were the very first days of Xero like? How and why did Rod decide to IPO from the start? How did Rod convey the narrative so well from day 1? 3.) What does it take to transition a firm like Xero from a 50 man startup to a 500 an company? What are the challenges? How do you assure a consistent hiring quality and mechanism? 4.) How are Xero doing in the US in terms of fighting Intuit? Is it a winner take all market? 5.) How was the fundraising process for Rod? How did Rod choose and meet his investors? What was important for Rod when making the selection? Items Mentioned In Today's Episode: Rod's Fave Book: How the Billionaire CEO of SpaceX and Tesla is Shaping our Future Rod's Fave Blog: Feedly, Techmeme As always you can follow The Twenty Minute VC, Harry and Rod on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here! The Twenty Minute VC is brought to you by Leesa, the Warby Parker or TOMS shoes of the mattress industry. Lees have done away with the terrible mattress showroom buying experience by creating a luxury premium foam mattress that is order completely online and ships for free to your doorstep. The 10 inch mattress comes in all sizes and is engineered with 3 unique foam layers for a universal, adaptive feel, including 2 inches of memory foam and 2 inches of a really cool latex foam called Avena, design to keep you cool. All Leesa mattresses are 100% US or UK made and for every 10 mattresses they sell, they donate one to a shelter. Go to Leesa.com/VC and enter the promo code VC75 to get $75 off!

20 Touko 201623min

20VC: How Startups Should React To Today's Funding Environment & Why Big Markets Are More Forgiving with Jenny Lefcourt, Partner @ Freestyle.vc

20VC: How Startups Should React To Today's Funding Environment & Why Big Markets Are More Forgiving with Jenny Lefcourt, Partner @ Freestyle.vc

Jenny Lefcourt is a Partner @ Freestyle where she invests in early stage tech companies. Prior to Freestyle, Jenny was the Founder of Weddingchannel.com and Bella Pictures which were both acquired. During this time, Jenny raised funds from titans of VC including Kleiner Perkins, Trinity Ventures, Amazon and more. Jenny has also angel invested and advised some incredible entrepreneurs with the likes of Minted and Style Seat. In Today's Episode You Will Learn: 1.) How did Jenny made his way into VC from founding and exiting 2 startups? 2.) What were the differences in raising money as a founder and as a VC? What learnings as a founder did Jenny have that have helped her move into VC? 3.) How have the large macro-economic changes affected Jenny's investing style? Has she seen a change in her investment cadence? Does Jenny place more emphasis on burn reduction now? 4.) Why does Freestyle not invest with a thesis? What are the benefits of this? How does Jenny make investment decisions going forward without a thesis? 5.) What does Jenny mean when she says that VCs suffer from duck syndrome? What can VCs do to make them the best and their founders life easier? Items Mentioned In Today's Episode: Jenny's Fave Book: Dreamland, Blinkist (Harry's Suggestion) Jenny's Most Recent Investment: CREXi As always you can follow The Twenty Minute VC, Harry and Jenny on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here! The Twenty Minute VC is brought to you by Leesa, the Warby Parker or TOMS shoes of the mattress industry. Lees have done away with the terrible mattress showroom buying experience by creating a luxury premium foam mattress that is order completely online and ships for free to your doorstep. The 10 inch mattress comes in all sizes and is engineered with 3 unique foam layers for a universal, adaptive feel, including 2 inches of memory foam and 2 inches of a really cool latex foam called Avena, design to keep you cool. All Leesa mattresses are 100% US or UK made and for every 10 mattresses they sell, they donate one to a shelter. Go to Leesa.com/VC and enter the promo code VC75 to get $75 off!

18 Touko 201630min

20VC: Rob Go @ NextView on WTF Is Seed Investing Today and Why Raising Too Much Money Can Harm Your Startup

20VC: Rob Go @ NextView on WTF Is Seed Investing Today and Why Raising Too Much Money Can Harm Your Startup

Rob Go is a co-founder and Partner at NextView Ventures, Next View are hands on, high conviction true seed stage investors. Prior to founding NextView, Rob was at Spark Capital and focused on early stage investments in consumer web and mobile. Before joining Spark Capital, Rob worked at Ebay as the Business Product Lead for "Finding". In this role, he oversaw the launch of major products that enhanced the search, browse, and product discovery experience for tens of millions of users. In Today's Episode You Will Learn: 1.) How did Rob come to found NextView and what was his route into VC? 2.) NextView are seed investors but what does that really mean today? Why has the entire seed stage moved further down the funnel? 3.) With regards to runway, there are two side son the table, those like Jeff Clavier and I who believe 36 months is optimal. What side of the table is Rob on? Longer or shorter runway? 4.) Why are smaller rounds optimal according to Rob? What do they allow you to do that you cannot do with larger rounds? What does the rise of pre-seed do for Rob as a true seed investor? 5.) Regadless of label competition between VC is now larger than ever, what does Rob make of the personalisation of VC and branding tactics used by Mark Suster etc? Items Mentioned In Today's Episode: Rob's Fave Book: Ready Player One Rob's Fave Blog: Wait But Why Rob's Most Recent Investment: Dia & Co As always you can follow The Twenty Minute VC, Harry and Rob on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here! Attend one of the best conferences of the year, Sunrise, with speakers from the likes of Atlasssian, Canva and Planet Labs. Check it out here! The Twenty Minute VC is brought to you by Leesa, the Warby Parker or TOMS shoes of the mattress industry. Lees have done away with the terrible mattress showroom buying experience by creating a luxury premium foam mattress that is order completely online and ships for free to your doorstep. The 10 inch mattress comes in all sizes and is engineered with 3 unique foam layers for a universal, adaptive feel, including 2 inches of memory foam and 2 inches of a really cool latex foam called Avena, design to keep you cool. All Leesa mattresses are 100% US or UK made and for every 10 mattresses they sell, they donate one to a shelter. Go to Leesa.com/VC and enter the promo code VC75 to get $75 off!\

16 Touko 201628min

20VC: Creating A Competitive Process Between VCs & Having Bill Gurley As A Board Member with Aaron Hirschhorn, Founder & CEO @ DogVacay

20VC: Creating A Competitive Process Between VCs & Having Bill Gurley As A Board Member with Aaron Hirschhorn, Founder & CEO @ DogVacay

Aaron Hirschhorn is the founder, CEO and "Top Dog" of DogVacay, the leading online and mobile pet sitting company. DogVacay connects pet parents in need of services with more than 25,000 vetted and insured pet caregivers in 10,000 cities across the country. Founded in March 2012 and based in Santa Monica, CA, the company has over 80 employees and has raised $47M from investors including Omers, Benchmark Capital and Andreessen Horowitz. Prior to DogVacay, Aaron spent several years in venture capital and technology, working at Monitor Group, Upfront Ventures, and Monitor Ventures. Previously, Aaron was an analyst at Kayne Anderson Capital Advisors. In Today's Episode You Will Learn: 1.) How did Aaron come to found one of the startup hits to come out of LA? In the beginning what was the harder element the demand or the supply side? 2.) How did Aaron know when he had achieved product market fit with DogVacay? What were the signs and how did he follow this up? How did Aaaron react to VCs laughing at his concept and how did he stay energised and positive? 3.) How was the fundraising process for Aaron with DogVacay and Benchmark, Andreesen and First Round? How can founders look to control the dialogue? How many investors should founders look to target? What makes Aaron want and not want a particular investor? 4.) What business fundamentally work in the on demand economy and what don't ? How should marketplace founders be approaching the issue of unit economics and should growth still be the priority? 5.) What is it like having Bill Gurley as a broad member ? What will be the enabler that will allow DogVacy to achieve that market penetration required? Items Mentioned In Today's Show: Aaron's Fave Blog Or Newsletter: Bill Gurley, Jason Calacanis: Inside As always you can follow The Twenty Minute VC, Harry and Aaron on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here! The Twenty Minute VC is brought to you by Leesa, the Warby Parker or TOMS shoes of the mattress industry. Lees have done away with the terrible mattress showroom buying experience by creating a luxury premium foam mattress that is order completely online and ships for free to your doorstep. The 10 inch mattress comes in all sizes and is engineered with 3 unique foam layers for a universal, adaptive feel, including 2 inches of memory foam and 2 inches of a really cool latex foam called Avena, design to keep you cool. All Leesa mattresses are 100% US or UK made and for every 10 mattresses they sell, they donate one to a shelter. Go to Leesa.com/VC and enter the promo code VC75 to get $75 off!

13 Touko 201627min

20VC: Why More People Should Be Entrepreneurs & How Do You Know When You Are Ready with Matt Clifford @ Entrepreneur First

20VC: Why More People Should Be Entrepreneurs & How Do You Know When You Are Ready with Matt Clifford @ Entrepreneur First

Matt Clifford is co-founder and CEO of Entrepreneur First, Europe's leading pre-seed investment programme for founders of deep technology startups. Founded in 2011, EF backs the world's top technical talent pre-company. EF's startups have raised over $100m in funding and are breaking ground in artificial intelligence, robotics and infrastructure, among other fields. Outside EF, he is co-founder and non-executive director of Code First Girls and non-executive director of Techfortrade. Before starting EF, Matt worked at McKinsey & Co. as a strategy consultant, and studied at the University of Cambridge and at MIT. In Today's Episode You Will Learn: 1.) How did Matt come to found the world's top technical talent pre-company programme? 2.) Should everyone be an entrepreneur? How can a founder determine whether this is the right path for them? Can entrepreneurialism be taught or is it an innate skill within? 3.) What does Matt think of the idea and fear of many founders that they are simply not ready? How do we know when one is ready? What are the signs? 4.) How important is mindset for founders? Matt has previously stated the importance of a growth mindset? What does he mean by this and how does he advise founders to approach this? 5.) What is the most common mistake Matt sees entrepreneurs in EF make? How does he help to combat this? 6.) What does the future of work look like? Where will jobs be at this century? Items Mentioned In Today's Episode: Matt's Fave Book: Sapiens (Same as Parker Thompson @ AngelList) Matt's Fave Blog: Marginal Revolution Matt's Most Recent Investment: Cloud NC, Third Eye As always you can follow The Twenty Minute VC, Harry and Matt on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here! The Twenty Minute VC is brought to you by Leesa, the Warby Parker or TOMS shoes of the mattress industry. Lees have done away with the terrible mattress showroom buying experience by creating a luxury premium foam mattress that is order completely online and ships for free to your doorstep. The 10 inch mattress comes in all sizes and is engineered with 3 unique foam layers for a universal, adaptive feel, including 2 inches of memory foam and 2 inches of a really cool latex foam called Avena, design to keep you cool. All Leesa mattresses are 100% US or UK made and for every 10 mattresses they sell, they donate one to a shelter. Go to Leesa.com/VC and enter the promo code VC75 to get $75 off!\

11 Touko 201626min

20VC: Raising A Solo GP Fund & Why They Are So Prominent Today with Charles Hudson, Managing Partner @ Precursor Ventures

20VC: Raising A Solo GP Fund & Why They Are So Prominent Today with Charles Hudson, Managing Partner @ Precursor Ventures

Charles Hudson is the Managing Partner with Precursor Ventures, an early-stage venture capital firm focused on first check investments in strong teams developing innovative hardware and software products and services. Prior to founding Precursor, Charles was a Partner with SoftTech VC, one of the most active seed stage investors in Internet and mobile startups. Prior to SoftTech, Hudson spent time at Google, IronPort Systems, and In-Q-Tel. In Today's Episode You Will Learn: 1.) How did Charles made his way into VC from working with the CIA? What were Charles biggest takeaways from his operational experience? 2.) Why have we seen the rise of the solo GP fund? What tools and services can be used by solo GPs to make their lives easier? 3.) Chris Sacca said, 'you have to be a moron to launch a solo VC fund'. What does Charles think about this and what was it about Precursor that made him want to leave SoftTech? 4.) How does Charles' market requirements change now as a pre seed investor, a 100m exit is excellent. Do you you still need unicorns? 5.) How does Charles look to differentiate with Precursor in the sea of emerging VC funds? What is the most important thing for him about pr-seed investing? 6.) What is Charles' vision for Precursor? What would success look like for him? Items Mentioned In Today's Episode: Charles' Fave Book: Alec Ross: Industries of The Future Charles' Fave Blog: The Information As always you can follow The Twenty Minute VC, Harry and Charles on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here! The Twenty Minute VC is brought to you by Leesa, the Warby Parker or TOMS shoes of the mattress industry. Lees have done away with the terrible mattress showroom buying experience by creating a luxury premium foam mattress that is order completely online and ships for free to your doorstep. The 10 inch mattress comes in all sizes and is engineered with 3 unique foam layers for a universal, adaptive feel, including 2 inches of memory foam and 2 inches of a really cool latex foam called Avena, design to keep you cool. All Leesa mattresses are 100% US or UK made and for every 10 mattresses they sell, they donate one to a shelter. Go to Leesa.com/VC and enter the promo code VC75 to get $75 off!

9 Touko 201627min

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