20Growth: Top Five Growth Lessons Scaling Stitchfix to IPO, How to Master the Art of Paid Marketing, Why CAC/LTV is a BS Metric & How To Use Payback Period as an Alternative to CAC/LTV with Mike Duboe, Partner @ Greylock
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch15 Helmi 2023

20Growth: Top Five Growth Lessons Scaling Stitchfix to IPO, How to Master the Art of Paid Marketing, Why CAC/LTV is a BS Metric & How To Use Payback Period as an Alternative to CAC/LTV with Mike Duboe, Partner @ Greylock

Mike Duboe is a Partner @ Greylock where he sits on the board of Builder, Inventa, Novi, Pepper, Postscript. Prior to entering the world of venture, Mike was the first in-house growth hire at Stitch Fix, where he built and led the Growth organization helping take the company through to their IPO. Before Stitchfix, Mike was the first growth hire at Tilt, where he built and oversaw multiple teams, including analytics, marketing, community, and growth product. He also served on YC's growth advisory council and was a growth lecturer at Reforge.

In Today's Episode with Mike Duboe We Discuss:

1.) Entry into the World of Growth:

  • How Mike made his way from consulting at Bain to leading the growth team for Stitchfix?
  • What did Mike believe about growth 5 years ago that he no longer believes?
  • What does Mike know now that he wishes he had known when he entered the world of growth?

2.) When and Who To Hire:

  • How does Mike define the term "growth team"? What is their core role and responsibility?
  • Should the first growth hire be a senior growth lead or a more junior analytical lead?
  • What data foundations should founders have in place prior to their growth hire joining?
  • What are the most common ways founders fail to prepare for their first growth hires joining?
  • When does Mike believe is the right and crucial time for growth hires to be made?
  • Should these growth hires join existing teams or be put in standalone "growth teams"?

3.) The Hiring Process: How to Detect and Win the Best:

  • How should founders structure the interview process for their first growth hires?
  • What are the best questions to ask to reveal the quality of a potential growth hire?
  • What are the right case studies and tests to do to assertain their quality?
  • What are the different levels of comp package for different growth execs?
  • What are the single biggest mistakes founders make in the hiring process?

4.) Mastering Paid Marketing: Lessons from Stitchfix:

  • Why is CAC/LTV a BS metric? What should be used instead?
  • When is the right time to start really engaging with paid marketing?
  • How should marketing and growth teams determine budget on a per channel basis?
  • How much is the right mix between paid vs organic?
  • What are Mike's biggest lessons from making paid work so well at Stitchfix?
  • What are the single biggest mistakes Mike sees founders make today with paid marketing?

Jaksot(1386)

20 VC 002: How to become a VC with Kris Jones

20 VC 002: How to become a VC with Kris Jones

In this session of The Twenty Minute VC, I'm so excited to have the opportunity to interview Kris Jones. Kris has enjoyed an amazing career in the technology industry, founding PepperJam, an internet marketing agency in 1999 and later selling it to Ebay in April of 2010. More recently, Kris has made his transition into the Venture Capital Industry through the founding of an early stage technology investment fund, KBJ Capital, which includes portfolio companies Highlighter.com, French Girls App, ReferLocal.com, LSEO.com and many more incredible companies. In this session you'll learn: Why Kris decided to make the transition from the Startup ecosystem to the world of Venture Capital. How did it feel for Kris, selling his company to Ebay? What was the most important lesson Kris learnt in the journey from having the idea for PepperJam to being acquired by Ebay? What is the key characteristic a Founder must have? What can an individual do to get employed in the Venture Capital industry. Kris is also a prolific writer here are some of his articles, you can check out! Forbes: 15 Steps to Set Your Company Up for a Successful M&A Mashable: 9 Ways Social Media Marketing Will Change in 2014 Citibank: How to Impress a Potential Investor

13 Tammi 201522min

20 VC 001: Guy Kawasaki of Apple, Motorola and AllTop.com

20 VC 001: Guy Kawasaki of Apple, Motorola and AllTop.com

Welcome to the 1st episode of The Twenty Minute VC, on today's show we have Guy Kawasaki, Guy is the Founding Partner of Garage Technology Ventures, a seed & early stage venture capital fund investing in extraordinary entrepreneurs with unique technologies. Previously, he was Chief Evangelist of Apple Inc and an advisor to the Motorala Business Unit of Google. Guy is also the author of many best selling books including the recent best seller, The Art of Social Media: Power Tips for Power Users. In this episode we delve into: Why Guy made the transition into the VC industry? What is the most important aspect for a startup to have? What drives Guy insane about startup founders today? What books Guy gives to aspiring entrepreneurs? What software & apps Guy cannot live without? We then finish on a quick fire round where we discover Guy's thoughts on the future of Amazon, Tesla and whether we really are in the midst of a tech bubble. All of the products mentioned in todays show can be found at www.thetwentyminutevc.com If you love the show, please do leave a review on the iTunes store and don't forget to subscribe!

13 Tammi 201519min

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