SPOS #197 - How To Fascinate Your Audience With Sally Hogshead

Welcome to episode #197 of Six Pixels Of Separation - The Twist Image Podcast.

Without question, Sally Hogshead is one of the most fascinating women in Marketing today. Scratch that, Hogshead is one of the most fascinating person in Marketing today. It then makes perfect sense that her latest book is titled, Fascinate, and it explores the seven universal triggers for persuasion and captivation (it also happens to be one of the best business books to have come out this year). But Hogshead is much more than a best-selling business book author and speaker. In her second year of advertising, Sally won more awards than any other copywriter in the U.S., and was described as "the most successful junior copywriter of all time." After working at Wieden + Kennedy and Fallon McElligott, by age 27 she'd opened her first ad agency, with clients such as Target and Remy Martin. Three years later, she opened the West Coast office of Crispin Porter + Bogusky as Creative Director/Managing Director. In this episode we discuss her new book and what Marketers need to know to fascinate their audience. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #197 - Host: Mitch Joel.

• Running time: 39:29.
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• Six Pixels of Separation the book is now available.
• Episode #28 of Media Hacks is coming soon and it features:
• Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
• C.C. Chapman - Managing The Gray - Campfire.
• Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven.
• Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
• Julien Smith - In Over Your Head - Co-author of Trust Agents.
• In conversation with Sally Hogshead.
• Author of Radical Careering. Which you can grab for free here: Radical Careering Free!
• Author of the recently released, Fascinate.
• The Shakes - 'Liberty Jones'.

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Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #197 - Host: Mitch Joel.

Tags: advertising bite size edits blog blogging blue sky factory book oven business book campfire cast of dads cc chapman chris brogan christopher s penn crayon crispin porter bogusky digital marketing facebook facebook group fallon mcelligott fascinate hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting radical careering remy martin sally hogshead six pixels of separation social media marketing target the shakes trust agents twist image wieden kennedy