SPOS #284 - Brand Against The Machine With John Morgan

SPOS #284 - Brand Against The Machine With John Morgan

Welcome to episode #284 of Six Pixels Of Separation - The Twist Image Podcast. Brands act like machines because brands are not people. That seems obvious enough, but John Morgan is here to explain how brands are still made up of people and how we all interact can change not only the face of marketing, but the business landscape. His first business book, Brand Against The Machine - How to Build Your Brand, Cut Through the Marketing Noise and Stand Out from the Competition, was recently released and he's here to discuss the new brand blueprint that he thinks will make brands a little less like machines... and more like us. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #284 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #284 - Host: Mitch Joel.

Tags: across the sound advertising bite size edits blog blogging blue sky factory book oven brand against the machine business book cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes john morgan julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twitter

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