Thinking With Mitch Joel12 Elo 2012

SPOS #318 - How To Be Business Awesome (And UnAwesome) With Scott Stratten

Welcome to episode #318 of Six Pixels Of Separation - The Twist Image Podcast. Will businesses ever get it right? Will they ever be able to please all of their customers all of the time. It's doubtful. While social media has put every company on the spot in terms of having to respond and do the right thing, not a day goes by when someone doesn't have a complaint that is blasted on Twitter, Facebook, YouTube and beyond. What's a brand to do? On top of that, if we have customers complaining all of the time and everywhere, does it create a level of noise where, ultimately, there is no brand impact because of the sheer volume? It's something that Scott Stratten has been looking at (and taking part in) for some time. He blasted out of the marketing gates by gaining a massive following on Twitter (currently approaching 130,000 loyal followers). He converted that popularity into a best-selling business book, UnMarketing - Stop Marketing. Start Engaging, and a speaking career. More recently, he launched his second book, The Book of Business Awesome / The Book of Business UnAwesome. As with everything Scott does, it involves humor and personal stories of how businesses are getting it right and getting it woefully wrong (you can flip the book upsidedown to choose your awesome or unawesome adventure). Here he is... the guy known as Unmarketing. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #318 - Host: Mitch Joel.

Running time: 55:58.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT DEL is coming in Spring 2013.
In conversation with Scott Stratten.
Unmarketing.
The Book of Business Awesome / The Book of Business UnAwesome.
Follow Scott on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #318 - Host: Mitch Joel.

Tags: advertising podcast artists for amnesty blog blogging brand business book david usher digital marketing facebook itunes marketing marketing blogger marketing podcast online social network podcast podcasting scott stratten social media the book of business awesome the book of business unawesome unmarketing

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(1050)

Human Agency With Marcus Fontoura - TWMJ #1038

Welcome to episode #1038 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when technology feels simultaneously more powerful and more opaque than ever, Marcus Fontoura is mak...

31 Touko 47min

The Value Of Uncertainty With Simone Stolzoff - TWMJ #1037

Welcome to episode #1037 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a moment when certainty has become both a cultural obsession and a commercial product, Simone Stolzoff is a...

24 Touko 57min

Unlocking The Best In People With Ashley Herd - TWMJ #1036

Welcome to episode #1036 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Ashley Herd did not set out to become a management expert. Trained as an employment lawyer and later serving i...

17 Touko 1h

Modern Marketing With MichaelAaron Flicker - TWMJ #1035

Welcome to episode #1035 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when marketers have more data, more technology and more precision than ever before… consumer trust, ...

10 Touko 1h

The Business Of Culture And Art With Douglas Woodham - TWMJ #1034

Welcome to episode #1034 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when the lines between culture, commerce and identity feel increasingly blurred, few people understa...

3 Touko 1h 4min

Revolutionizing Humanity And Tech With Pablos Holman - TWMJ #1033

Welcome to episode #1033 of Thinking With Mitch Joel (formerly Six Pixels of Separation). We spent the last twenty-five years calling software "technology," which was convenient, profitable and just a...

26 Huhti 1h 4min

Unlocking Creativity And Productivity With Natalie Nixon - TWMJ #1032

Welcome to episode #1032 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when productivity is still measured in speed, output and constant motion, few voices are pushing for...

19 Huhti 1h 2min

New Business Transformations With Joseph Pine - TWMJ #1031

Welcome to episode #1031 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when businesses are still trying to wrap their heads around "customer experience," few thinkers have...

12 Huhti 58min