Memecast #56: Nobody Cares About Your Product
Impact Pricing4 Touko 2022

Memecast #56: Nobody Cares About Your Product

It's absolutely true, people don't buy products, they buy solutions to problems. When we talk about our products, when we talk about our features, that doesn't truly resonate in the minds of our buyers.

Instead, what we need to be doing is talking about the problems that we're going to solve as well as the results a buyer might achieve. When we can capture their attention, recognizing the fact that they have a problem and getting them to agree that they have that problem, and then describing the results they might be able to achieve by solving that problem, now we're getting their attention.

These are things they can truly value. And by the way, maybe we're solving more problems than they originally thought they were when they were looking for a product like ours.

When we truly understand problems and results for our marketplace, and we can talk to our customers that way, our customers then perceive a lot more value, which means we can win these deals at higher prices. And that's really the whole point.

We hope you enjoyed this memecast. This impactful insight came from the book, Selling Value, which I wrote to help salespeople win more deals at higher prices. If you have any questions or feedback, please email me mark@impactpricing.com.

Now go make an impact.

Connect with Mark Stiving:

Jaksot(500)

Memecast #78: King of Clubs: Executives Show Interest in Value

Memecast #78: King of Clubs: Executives Show Interest in Value

This one is the King of Clubs from the Selling Value card deck. What we really want is for our salespeople to be able to communicate the value of our products to our customers. It turns out that's so ...

5 Loka 20222min

The Structure of SaaS Pricing and Designing SaaS Pricing Models with Ulrik Lehrskov-Schmidt

The Structure of SaaS Pricing and Designing SaaS Pricing Models with Ulrik Lehrskov-Schmidt

Ulrik Lehrskov-Schmidt is the partner of willingnesstopay.com where they help companies create pricing models that radically accelerates growth and unlocks the value of their underlying technology. He...

3 Loka 202231min

Blogcast #74: Qdoba Knows their Buyer's Decision Journey

Blogcast #74: Qdoba Knows their Buyer's Decision Journey

This is an Impact Pricing Blog published on August 24, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/qdoba-knows-their-buyers-...

30 Syys 20223min

Memecast #77: King of Hearts: Value-based Pricing is Impossible

Memecast #77: King of Hearts: Value-based Pricing is Impossible

This one is the King of Hearts from the Selling Value card deck. It's true, value-based pricing is impossible because value-based pricing simply means charge what your customers are willing to pay. An...

28 Syys 20222min

Finding Value in the First Call: Asking the Right Questions with Bryan Whittington

Finding Value in the First Call: Asking the Right Questions with Bryan Whittington

Bryan Whittington is the founder of ebs/growth, a firm that helps companies create a more effective sales team. Also, he is the host of the Talent Sales & Scale podcast, and was a sales trainer for ov...

26 Syys 202230min

Blogcast #73: Training Salespeople

Blogcast #73: Training Salespeople

This is an Impact Pricing Blog published on August 17, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/training-salespeople/ If y...

23 Syys 20224min

Memecast #76: King of Spades: The Most Profitable Pricing Strategy

Memecast #76: King of Spades: The Most Profitable Pricing Strategy

This one is the King of Spades from the Selling Value card deck. It's true, value-based pricing is the most profitable pricing strategy you can adopt. If you think about it, the definition of value-ba...

21 Syys 20222min

How Airlines, Hotels, and Cruises Price their Services with Dinaz Zaq

How Airlines, Hotels, and Cruises Price their Services with Dinaz Zaq

Dinaz Zaq is the Director at Revenue Pricing Consultants in London, the "home of revenue management and pricing expertise" that focuses on increasing profitability through diagnostic review. Dinaz spe...

19 Syys 202224min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
ostan-asuntoja-podcast
rss-rahamania
herrasmieshakkerit
rahapuhetta
rss-laakispodi
rss-sisalto-kuntoon
rss-sami-miettinen-neuvottelija
leadcast
rss-lahtijat
rss-bisnesta-bebeja
rss-seuraava-potilas
sijoituspodi
rss-karon-grilli
rss-juurisyy-johtamisesta-kilpailuetua
rss-draivi
rss-johtoajatuksia