Memecast #57: Selling Value Helps Alot
Boy, there's no way I can completely explain this impactful insight in a brief conversation. But understand, if we can get our salespeople to shift from talking about our features and pushing our prod...
11 Touko 20221min
Selling Value: The Go-To Book Resource to Help Salespeople Win More Deals at Higher Prices with Orvel Ray Wilson
Orvel Ray Wilson is co-author of the book, "Guerilla Selling", and five other books in the "Guerilla Marketing" series, the best-selling marketing series in history. He is a Certified Speaking Profess...
9 Touko 202224min
Memecast #56: Nobody Cares About Your Product
It's absolutely true, people don't buy products, they buy solutions to problems. When we talk about our products, when we talk about our features, that doesn't truly resonate in the minds of our buyer...
4 Touko 20221min
