Memecast #61: Use Behavioral Economics After Value
Impact Pricing8 Kesä 2022

Memecast #61: Use Behavioral Economics After Value

Behavioral economics are fun.

These are those tactics, the things that we see where our buyers are behaving irrationally, and yet we know they're irrational and we can take advantage of it.

In fact, my dissertation in my doctoral program was on 99 cents, and why does 99 cents work, and it's because buyers tend to be irrational. We should think of each penny or each dollar is identical, but we don't.

The thing is, although these behavioral economics tactics work, and we really should be paying attention to them because we want to present our pricing in the best light possible, it's only marginally effective. We need to get the value part right. If we don't get the value part right, it doesn't matter how we use our behavioral economics.

Now, to be fair, you can get the value part right and totally mess up a deal with horrible behavioral economics. So, both are important. But you absolutely have to understand value and get that right if you expect to win more deals at higher price.

We hope you enjoyed this memecast. This impactful insight came from the book, Selling Value, which I wrote to help salespeople win more deals at higher prices. If you have any questions or feedback, please email me mark@impactpricing.com.

Now go make an impact.

Connect with Mark Stiving:

Jaksot(500)

AI as a Multiplier for Pricing with Emanuel Martonca

AI as a Multiplier for Pricing with Emanuel Martonca

Emanuel Martonca, founder of Soft Fight, reveals how agentic AI is solving one of the biggest challenges in IT services: coordinating pricing decisions across hundreds of people in decentralized organ...

13 Loka 202530min

Blogcast: Pricing AI: Buyers Buy Inherent and Relative Value

Blogcast: Pricing AI: Buyers Buy Inherent and Relative Value

This is an Impact Pricing Blog published on August 4, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-buyers-buy-inhe...

10 Loka 20258min

Why I Teach Pricing: My Journey and Mission

Why I Teach Pricing: My Journey and Mission

Whether you've been with us since the beginning or you just discovered Impact Pricing last week, this episode is for you. If you're one of our longtime listeners, you know Mark's voice, you've heard h...

6 Loka 20255min

Blogcast: Pricing AI: A Practical Guide for a Hype-Filled World

Blogcast: Pricing AI: A Practical Guide for a Hype-Filled World

This is an Impact Pricing Blog published on July 28, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-a-practical-guid...

3 Loka 20259min

Beyond the Checkout: How Payment Infrastructure Shapes Your Pricing Strategy with Ryan Doran and Danny Smith

Beyond the Checkout: How Payment Infrastructure Shapes Your Pricing Strategy with Ryan Doran and Danny Smith

Ryan Doran is a Partner in Lead Creative and Head of UI/UX for Turkois, with over 17 years of experience in monetization strategy, payments, and scaling technology businesses. Danny Smith is a Soluti...

29 Syys 202533min

Monetizing AI: Beyond Cost-Plus Pricing with Ian Clark

Monetizing AI: Beyond Cost-Plus Pricing with Ian Clark

Ian Clark runs Crescendo Consulting, helping companies monetize AI features. He's advised leadership teams on packaging, pricing metrics, and outcome-based models. And of course, he performed his obli...

22 Syys 202532min

Blogcast: Why Empathy Is Your Most Underrated Pricing Tool

Blogcast: Why Empathy Is Your Most Underrated Pricing Tool

This is an Impact Pricing Blog published on July 21, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/why-empathy-is-your-most-un...

19 Syys 20255min

From Commoditized to Premium: The Remarkable Effect with Ton Dobbe

From Commoditized to Premium: The Remarkable Effect with Ton Dobbe

Ton Dobbe is the founder of Value Inspiration, helping SaaS companies transform from commoditized to remarkable. He's the author of The Remarkable Effect, where he explores what makes products stand o...

15 Syys 202533min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-rahamania
herrasmieshakkerit
ostan-asuntoja-podcast
rss-lahtijat
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-sisalto-kuntoon
inderespodi
leadcast
rss-laakispodi
rss-seuraava-potilas
timanttia-hiomassa
rss-juurisyy-johtamisesta-kilpailuetua
rss-vaikuttavan-opettajan-vierella
rss-porssipodi
rss-johtoajatuksia