Memecast #72: Ace of Spades: Stacking the Deck in Your Favor by Increasing Customer Perceived Value
Impact Pricing24 Elo 2022

Memecast #72: Ace of Spades: Stacking the Deck in Your Favor by Increasing Customer Perceived Value

This meme is the Ace of Spades from the Selling Value card deck.

Selling value really is the skill of increasing customer perceived value.

If you think about it, our customers don't really know how much value they're going to get from our products. And yet we as salespeople, product people, pricing people, we've seen other customers use our products. We've seen all the different places where they get value from our products. And if we've done a really nice job, we've been able to quantify some of that value that some of our previous clients have gotten.

Doesn't it make sense then that in a sales situation we find a way to help this buyer, someone who's evaluating our current product, to learn about and understand all the different ways our product might be able to add value to them. And once we can do that were increasing the amount of value that customer perceives for our product.

This is how we win more deals at higher prices. So, selling value really is the skill of increasing customer perceived value.

We hope you enjoy this memecast. This is also an example of how Pricing Table Topics works. Grab a deck of our cards, pull out a random card and read the saying. Then talk for one to two minutes about what the card says. This will improve your understanding, and more importantly, your ability to communicate important concepts.

If you have any questions or feedback, please email me mark@impactpricing.com.

Now go make an impact.

Connect with Mark Stiving:

Jaksot(500)

Blogcast: Credits: The Bridge Between AI Uncertainty and Value Clarity

Blogcast: Credits: The Bridge Between AI Uncertainty and Value Clarity

This is an Impact Pricing Blog published on November 17, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/credits-the-bridge-betw...

23 Tammi 5min

Pricing and Billing: Where Strategy Meets Execution with Ryan Susanna

Pricing and Billing: Where Strategy Meets Execution with Ryan Susanna

Ryan Susanna is the VP of Sales at LogiSense, where he helps telecom, IoT, and SaaS companies operationalize complex usage-based and hybrid pricing models. With more than two decades in monetization, ...

19 Tammi 27min

Blogcast: Designing Hybrid and Evolving Pricing Models for AI

Blogcast: Designing Hybrid and Evolving Pricing Models for AI

This is an Impact Pricing Blog published on November 10, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/designing-hybrid-and-ev...

16 Tammi 5min

How AI Is Changing Buying Behavior—and Why Value Still Wins with Mike Wilkinson

How AI Is Changing Buying Behavior—and Why Value Still Wins with Mike Wilkinson

Mike Wilkinson, founder of Axia Value Solutions, joins Mark Stiving to explore how AI is fundamentally changing buying behavior—and why this shift exposes weak value stories more than it threatens goo...

12 Tammi 28min

Blogcast: Pricing AI: Evaluating Pricing Metrics

Blogcast: Pricing AI: Evaluating Pricing Metrics

This is an Impact Pricing Blog published on November 3, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-evaluating-pr...

9 Tammi 5min

Who's Accountable When AI Sets the Price? Pricing Governance in the Age of AI with Steven Forth

Who's Accountable When AI Sets the Price? Pricing Governance in the Age of AI with Steven Forth

Steven Forth, Managing Partner at Ibbaka and co-creator of Value IQ, joins Mark Stiving to tackle a topic most pricing teams are avoiding: pricing governance in an AI-driven world. This episode explor...

5 Tammi 29min

Blogcast: What PE Firms Miss in Pricing Due Diligence

Blogcast: What PE Firms Miss in Pricing Due Diligence

This is an Impact Pricing Blog published on October 27, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/what-pe-firms-miss-in-pr...

2 Tammi 2min

Why Flipping "Good, Better, Best" Can Increase Revenue by 10% with Michael Mansard

Why Flipping "Good, Better, Best" Can Increase Revenue by 10% with Michael Mansard

Michael Mansard, Principal Director of Subscription Strategy at Zuora, joins Mark Stiving to challenge one of pricing's most accepted conventions: the order of good, better, best. In this episode, Mic...

29 Joulu 202525min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
ostan-asuntoja-podcast
rss-rahamania
herrasmieshakkerit
rss-rentotapaus
rss-seuraava-potilas
rss-sami-miettinen-neuvottelija
rahapuhetta
kultaiset-hoitajat
rss-lahtijat
rss-startup-ministerio
rss-tarkeista-asioista-2
rss-lain-elamaa
rss-markkinointiradio
rss-sisalto-kuntoon
rss-asiakaskokemusklubi